4. Mack
Instantly coveted and insanely loved, her style inspires.
It’s a style of life – twisted classic – true, fresh, and American.
Quincy Mack. The Girl Next Door.
5. COLOR
PALLETTE
Primary:
032 Red
280 Blue
012Yellow
363 Green
Print
Secondary:
Pink
Black
IMAGERY
USE
Jennifer Aniston
Lauren Bush
Kate Middleton
Katie Holmes
Jessica Biel
Anne Hathaway
BRAND
EQUITY
Timeless &
All-American
Everyone’s friend
Fresh, clean, easy-
living, very social
BRAND
VALUES
Effortless
Pretty
Fresh
Feminine
Twist of cool
Timeless
Preppy
Whismically cool
Iconically American
BRAND
MARKS
TYPEFACE
Kumlien Pro
Neutraface Slab
Display Medium
TARGET
AUDIENCE
Women 18-34
PRICE
POINTS
$59-$199
DISTRIBUTION
Macy's.com
Macys.com
Quincymack.com
CATEGORIES
Sportswear
Denim
Footwear
Handbags
Jewelry
Watches
Brand Architecture
