The document outlines a strategy for effective social media use, emphasizing the importance of building relationships and trust over technical skills. It introduces the 70-20-10 rule for content sharing, encouraging users to share resources, engage in discussions, and showcase personal achievements. Key platforms like LinkedIn, Facebook, and Twitter are discussed, along with guidelines for appropriate online behavior.

2. I’m Confused

3. Just
trying it
out

4. No, you
can’t
make me

5. Agenda
• A little about social media
• Setting a strategy
• How to interact
• Why LinkedIn is important
• How do I use Twitter
• Time saving tools
• Questions/Answers

6. It’s not so much
about
TECHNOLOGY

7. Social media is about PEOPLE

8. Strategy
80% of success in social
media is getting you or
your organization ready --
only 20% is about the
technologies

9. Broadcast Media versus Social Media
VS

10. You Already Have the Skills
You Just Do It Offline
• Meeting people
• Building relationships
• Asking questions
• Answering questions
• Building trust
• Building a reputation

11. Don’t be
this guy

12. LinkedIn is the
Office
Facebook is the
Barbeque
Twitter is the
Conference

13. What to Talk About
70-20-10 Rule
– 70% Share resources
– 20% Collaborations
10%
– 10% Me

14. Demonstrate
your expertise

15. Relationships Matter

17. What is LinkedIn Video
http://www.youtube.com/watch?v=IzT3JVUGUzM

20. Connect with
people you
trust

22. 70-20-10 Rule
– 70% Share resources
– 20% Provide insights
– 10% Me

33. How to Use Twitter for Business
http://www.youtube.com/watch?v=JXPmI4YaOpM

34. Rules of the road

35. GOLDEN RULE: Don’t post anything you wouldn’t
want your mom to read in the newspaper

36. Don’t be
Don’t Be Afraid to Fail
afraid to fail

37. 70-20-10 Rule
– 70% Share resources – articles, links,
videos, tools
– 20% Engage – opinions,
conversation, recognition
– 10% Me – successes, events,
promotions

46. Tools

54. Q&A
Jason Sem
Find this presentation at: jason@jbsem.com
www.jbsem.com/blog www.jbsem.com
twitter: @jbsem