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Business Models for Linked Data
Agenda ,[object Object]
Existing Models
Start Business,[object Object]
Illegal drug dealer
Illegal weapon dealer
Illegal slave trade
Most secure businesses (but less profitable)
USA or Sweden national dept
Civil servant or government contract
Franchise ,[object Object]
Emerging and non mature technology
No track record
Unclear business model,[object Object]
Making Money MBA in a nutshell Stupid X Differentiation .com Price Value Guy Kawasaki: The Art of Start
My Money Making Money
My Money Making Money <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:foaf="http://xmlns.com/foaf/0.1/"> <foaf:PersonalProfileDocumentrdf:about="">   <foaf:makerrdf:nodeID="me"/>   <foaf:primaryTopicrdf:nodeID="me"/> </foaf:PersonalProfileDocument> <foaf:Personrdf:nodeID="me"> <owl:sameAsrdf:resource ="http://www4.wiwiss.fu-berlin.de/bookmashup/persons/Oscar+Corcho" /> <foaf:name>Oscar Corcho</foaf:name> <foaf:title>Dr</foaf:title> <foaf:givenname>Oscar</foaf:givenname> <foaf:family_name>Corcho</foaf:family_name> <foaf:nick>ocorcho</foaf:nick> <foaf:mbox_sha1sum>f7a7f2a23510a213f493d7ae70ad831dfb0d7ed0</foaf:mbox_sha1sum> <foaf:homepagerdf:resource="http://www.cs.man.ac.uk/~ocorcho/index.html"/> <foaf:depictionrdf:resource="http://www.cs.man.ac.uk/~ocorcho/images/OscarCorcho.jpg"/> <foaf:phonerdf:resource="tel:+441612756821"/> <foaf:workplaceHomepagerdf:resource="http://www.cs.man.ac.uk/"/> <foaf:workInfoHomepagerdf:resource="http://www.ontogrid.net/"/> <foaf:knows> </foaf:knows> </foaf:Person> </rdf:RDF> ACTION  0,95 €
Gartner Making Money
But… Making Money ,[object Object]
Increasing number of success stories
Increasing number of suppliers
Emerging market according to big players and M&A movements
No more public funding into basic technology,[object Object]
Adoption Making Money
Enabling Technology Making Money Linked Data Semantics IsaN ENABLING TECHNOLOGY
Agenda ,[object Object]
Existing Models
Start Business,[object Object]
Web Traditional Models ,[object Object],Merchant: Shop Online [Amazon, iTunes] Manufacturer: Direct model [dell.com] Subscription: Pay flat fee [Netflix, Spotify premium] Utility: Pay per use [slashdot] ,[object Object],Broker: Demand + Offering [eBay] Information intermediary: User data [Facebook, Nielsen, DoubleClick] ,[object Object],Affiliate: Banner revenue share Ads: Advertisement [Monster, Google, NYTimes, El Mundo] ,[object Object]
Consultancy, Tools, Externalization, etcSELL the DATA MAKE THE MARKET ADS TOOLS
Platform Models
Broker Model
Viz Model
Adds Model
Dimensions Business
Beneficiaries Models Data Owner Intermediary Technology ADS TOOLS MAKE THE MARKET SELL the DATA Public Body Enterprise
Beneficiaries Models Data Owner Intermediary Technology ADS TOOLS MAKE THE MARKET SELL the DATA Public Body Enterprise
Public Body Beneficiary
Private Companies Beneficiary
Beneficiaries Models Data Owner Intermediary Technology ADS TOOLS MAKE THE MARKET SELL the DATA Public Body Enterprise
Intermediary Beneficiary Enteprise Management Customer Facing Applications Supply Chain Product/Service Management Energy Financial Life ICT Manufacturing Media
Beneficiaries Models Data Owner Intermediary Technology ADS TOOLS MAKE THE MARKET SELL the DATA Public Body Enterprise

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Linked data business models