This document summarizes a presentation about how Linked Data and semantic technologies can transform publishing. It discusses how some organizations like the BBC, O'Reilly Media, and Elsevier are using Linked Data to curate and integrate content on the web. The presentation argues that publishers who experiment with Linked Data early and embrace content reuse will be more successful than those who try to compete in old ways or adapt late to new technologies.

1. Linked Data and the
future of
publishing
David Wood
28 November 2011
Wolters Kluwer GPO Webinar
http://purl.org/net/prototypo/led-publisher
Monday, November 21, 11

2. Pop Quiz
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3. Innovators Dilemma
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4. Use Cases
BBC Microsoft
O’Reilly Media Borders
Manning
Best Buy
Elsevier
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5. Monday, November 21, 11

6. “BBC Music takes the approach that the
Web itself is its content management system.
[BBC] editors directly contribute to
Musicbrainz and Wikipedia.”
-- Tom Scott, BBC
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7. Monday, November 21, 11

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9. We’ve Seen This Before
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10. Early experiments with XML, XQuery for e-book
publishing.
Moved via "ruthless pragmatism" to RDF, SPARQL.
Now selling hundreds of thousands of e-books
(>$4M per annum).
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11. Ignored thumb rule "never compete with
your channel".
Direct sales now ~60% of total.
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12. store name
hours
address
phone
geo
ratings
services
events
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13. Why?
58% of Americans research online before they buy.
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14. The impact:
30% increase in organic search results
15% increase in click-through rate (CTR)
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15. 100%
House email
90%
SEO
80%
Paid search
Banners,
70% buttons
Text-link ads
Usage >>>
Affiliate Marketing
60% Behavioral
Contextual targeting
targeting
Rented email
lists
50% Rich media/
video
40%
Pop-ups/
pop-unders
30%
0% 10% 20% 30% 40% 50% 60%
Marketers Reporting “Great” Return on Investment
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16. • SciVerse integrates existing holdings for
coordinated search.
• Clinical Decision Support providing “actionable
clinical content”.
• Both using Linked Data approaches.
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17. Credit: Bradley P. Allen, Elsevier Labs
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18. Monday, November 21, 11

19. Consistently late to rapidly changing
markets (music, electronics, cafés,
e-books)
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20. Right Way Wrong Way
BBC Microsoft
“curate the Web” “Go it Alone”
O'Reilly Borders
“Content Reuse” “Adapt Late”
Manning
“Adapt Early”
Best Buy
“Success via Experiment”
Elsevier
“data Integration”
Monday, November 21, 11

21. Where the Web has been,
the enterprise is going
Monday, November 21, 11

22. Linked Data and the
future of
publishing
David Wood
david@3roundstones.com
+1.540.538.9137
@prototypo
Monday, November 21, 11