Liniar customer open day slides - March 2014
•
2 likes•1,008 views
A copy of the presentations from the Liniar customer open days held in March 2014. New product launches: - Liniar Zoom roof kits - Liniar ModLok bi-folding doors - Thermally broken low threshold - Threshold kick strips - 36mm glazing platform for triple glazing - EnergyPlus for chamfered - Foiled cill end caps - Sculptured outer frame mechanical joint
Recommended
More Related Content
Viewers also liked
Similar to Liniar customer open day slides - March 2014
Similar to Liniar customer open day slides - March 2014 (20)
Recently uploaded
Recently uploaded (20)
Liniar customer open day slides - March 2014
- 1. Welcome to the Liniar customer open day
- 2. Liniar Customer open day • Aim of the day is to announce launch of new product to you directly • Present business opportunities • Give you the opportunity to see other new developments here at Liniar • Have the opportunity to ask questions and discuss what you have seen • It is very much your day and we hope you enjoy it
- 3. Agenda 10:35 Introduction RLH 10:45 Technical developments PG/CA 12:00 Showroom tour & lunch ALL 13:30 Business opportunities CG 13:50 Marketing support SD 14:15 Next Steps SD/CG 14:25 Summary and close RLH 14:30 Optional factory tour
- 4. Liniar Zoom Roofing System Agenda • Liniar Zoom Rebrand • Liniar Zoom Kit Manufacture • Meet the Team • Why Buy Liniar Zoom Kits? • New Products and Developments • Ease of Assembly • Questions
- 5. Late in 2011, Roger and Martin Randall (Crystal Direct) bought the Zoom roof system from The Epwin Group. Martin quickly developed the Zoom Ready brand, whilst Liniar focused on product design, manufacture and supply. When Martin decided to focus on his core business, Crystal Direct, HL Plastics bought the remaining 50% of Zoom. Liniar now owns 100% of the Zoom Roofing System. Martin Randall and Crystal Direct will remain a Zoom customer and continue to sell complete conservatories to it’s customers, using the original components. We’ve rebranded Zoom as Liniar Zoom, because it is a key part of the Liniar range of products and its innovative suite of windows and doors. Liniar Zoom Rebrand
- 6. • Typically 2 hour quote turnaround • 5 day delivery for standard roofs • 7 day delivery for bespoke roofs • Dedicated quotation and order processing team • Technical back up and support • Latest manufacturing software, direct saw links to 2 Elumatic saws • Current average of 60 roofs per week supplied Liniar Zoom Kit Manufacture We are now in a position to supply Liniar Zoom kits from our 25,000sq.ft. manufacturing facility.
- 7. Meet the Team • Keith Langley – General Manager (21 years experience in conservatory roofs with Ultraframe, Quantal and Zoom) • Darren Sweet – Office Manager (7 years experience in conservatory roofs with Eurocell) • Andy Gibson – Design and software support (16 years experience with conservatory roofs with LB Plastics and Zoom)
- 8. • One stop shop • Perfectly colour matched • Wide range of foil finishes from stock • One guarantee • Same lead free materials • Choice of glazing materials • Quick and easy to fit • Liniar branded • Access to all new Liniar designed products • One man fit Why Buy Liniar Zoom Kits
- 9. Liniar are investing in Zoom New Developments for 2014 7 New Coloured Foils 460+ New Part Combinations 1 New Cream Substrate 37 New Products
- 10. EnergyPlus Top Caps • Demonstration • Rigid construction • Available to Liniar customers only • Improved thermal performance • Genuine alternative to Aluminium Caps • Independently tested to 60 C • Choice of bottom capping PVC Top Caps Ali Top Caps New EnergyPlus Top Caps0 20 40 60 80 1 70 139 208 277 346 415 484 553 622 691 760 829 898 967 1036 1105 1174 Average Temperature in chamber External Temperature
- 11. EnergyPlus Top Caps • Full range to accommodate 24,25 & 32mm glazing options • All mechanically retained in position by the new Mounting Bracket, no creep • Soft bubble gasket provides a perfect seal • Accurate scribing of jack rafter caps • Additional EnergyPlus End Bar Cloak
- 12. Liniar Zoom Stocked Finishes * Guttering available in white, caramel, brown & black. EnergyPlus Top Caps available in all finishes, EnergyPlus only for those below.
- 13. Sculptured Roof Bar End Caps • Demonstration • Full range of foiled finishes • Suits all bars • Fast fit, slide from above • Liniar branded • Mounting bracket comes factory fitted New Sculptured Roof Bar End Caps New Eaves End Caps
- 14. Unique Patented Glazing Retainer • Eliminates 100% of glazing slip • Suits both glass and polycarbonate • Glazing Trim clamps & seals with its flexible fin • No double sided tape Full width Glazing Retainer Clip assembly Glazing Trim
- 15. One Easy Eaves Assembly • Box section creates rigid structure • Steel reinforcement slides inside • Spans ideal for bi-folding doors No costly additional structure • Secure fixing • Quick fit gutter brackets Box section Eaves Beam format Reinforcement for larger open spans
- 16. Speed and Ease of Assembly • Flash directly into Wall Bar drainage channel • Quicker and neater to install Wall Bar flashing • Cut away sample at front • Fast fit ‘D’ Ring Connector featuring patented ‘Zoom Lock’ • One man fit • Site adjustable ‘D’ Ring Connector
- 17. Speed and Ease of Assembly • Demonstration • A full range of Box Gutter Adaptors quick fixed by Spring Clip, no silicone required • Demonstration • Eaves Beam hooks onto Box Gutter & Raised Back Box Gutter for quick on site assembly Spring Clip New Raised Back applications
- 18. Future Developments • Already 37 new Liniar Zoom products • More coming in 2014 and beyond
- 19. Summary • Liniar Zoom roof kits available 1st May • Ongoing investment • New manufacturing facility • New team • New vans • Customer support • Sales support
- 20. Questions
- 22. Flush Sash Window • Sample in showroom • Aesthetics of timber • Fully sculptured • Multi-chamber design • WER A +6, U Value 1.3W/m²K • Identical bead & rebate detail • Accepts standard hardware Just a reminder……
- 23. New Products Thermally Broken Low Threshold. • LAN272T gold & silver • Suited to high humidity installations Threshold Kick Strips. • LAN276 Sculptured gold & silver • LAN277 Chamfered gold & silver • Helps prevent damage to a threshold rebate 36mm Glazing Platform. • LMO311 Clips in & supports all 3 panes of a triple glazed unit
- 24. New Products EnergyPlus for Chamfered May 2014 • LCW012 6 chamber outer frame • LCW033 6 chamber ‘T’ sash • Increased energy performance Stocked foil options • For product foil options from stock, please refer to page 26 Foiled Cill End Caps • Now available in foil finishes to match Liniar windows
- 25. New Products Thermally Broken Patio Low Threshold. • 25mm high • Integral ramp to outside • Increased energy performance • Mechanical joint suitable for top and bottom corners Sculptured Outer Frame Mechanical Joint. • Traditional timber joint effect • Ideal for Flush Sash
- 26. New Products Coming Soon Head Vent Summer 2014 • Clips onto all Liniar outer frames • Central channel support carries acoustic filtration foam • Plaster board receiver • Accepts all vents up to 30mm base Low Threshold Half Tray April 2014 • Avoids cutting LAN275 Tray • LAN278 gold & silver
- 27. Liniar Bi-Folding Doors Agenda • Evolution of the Bi-fold range • “Standard Bi-Fold” - Developments • “ModLok Bi-Fold” - Product launch • Creating a new department… • Registering an interest • Questions
- 28. Evolution of the Range • Originally launched in 2010 • New product launch of “ModLok™ Bi-Fold” • “Bi-Fold Plus” has now evolved into the “Standard Bi-Fold” • 2 systems that have been designed to work hand in hand with each other • All effective as of Monday 24th March 2014
- 29. Standard Bi-Fold Quad Wheel Rolling Mechanism Lock Development Gaskets & Software Updates 4 Main Updates Security Enhancements
- 30. Gaskets & Software Updates • Nominal door gaps now 10mm, originally 8mm • Updated software • Purpose designed Schlegel Q-Lon seal • Increased weather performance
- 31. Double Roller & Hinged Components • Concealed rolling hardware • 4 wheel rolling mechanism to improve stability • Extruded aluminium construction • Thicker aluminium flags • Updated butt hinge & c-handles as of 24th March
- 32. Door Handle & Escutcheon • Security enhancement • Helps towards T007 standards • Closed Eurocylinder profile design • Concealed cylinder reduces cylinder attacks • Greater aesthetics
- 33. Locking Mechanisms • 4 products: MPL, French door lock, 2 versions of the espag • Currently coupled to straight & reverse shootbolts • Now include built in reversible gearboxes • Simpler straight action shootbolts • Included with the box of every lock
- 34. Pricing & Reductions • Various product enhancements • No extra cost • Purchasing power with suppliers leading to cost reductions
- 35. Scheme Rationalisation • Bi-fold system originally launched in 2010 • Continued evolution of the range • Wide range of installed applications • Domestic use • “Heavy duty” use, ModLok™ brand • Standard bi-fold available in 2, 3 & 4 pane options only • Maximum 800mm sash width • Continued support of existing installations
- 36. ModLok Bi-Fold Patented Exo-skeleton Design Full Range of Sizes & Styles Triple Glazing New Product Launch Weather Rating Folding Keys
- 37. NEW Outer Frame & Sash Profiles • Original design principles remain the same EnergyPlus Outer frame • Larger central track cut out • Designed to accept a top captive track • Extra internal web • Increased thermal performance EnergyPlus Sash • Extra internal webs • Increased thermal performance • Greater profile stiffness • Lock gearbox support when installed
- 38. Captive Top Track • Anodised aluminium captive top track • Bottom rolling system • Stability from captive top guide roller • USP to architects & homeowners
- 39. Aluminium Reinforcement • Demonstration • Patented exo-skeleton construction • No internal steel required • Doors encased on all 4 sides • Connected with glass filled nylon mouldings • Similarities to a PVCu clad aluminium system • Strength & thermal properties
- 40. ModLok™ Suite • Full suite of ModLok™ hardware • Striking characteristics • Extra wide faceplate & full height lock assembly • Combination of lock and reinforcement, ModLok™ brand • Simplified manufacturing • Greater stiffness • Unrivalled appearance • Built in reverse gearboxes • Simple shootbolt installation & adjustment
- 41. French Door Lock & Meeting Stile Assembly • One off French door lock design • Unique built in keep within lock faceplate • No routing required • Simple and easy to fit 2 piece meeting stile • Mis-handling device • Slave door will not open in the wrong sequence
- 42. Folding Keys • sample • Keys potentially could be left in doors when operated • Potential damage to sash or key • Simple folding key design • Key blank or ready cut in cylinder sets • Can be used on both door systems, Standard or ModLok™
- 43. Triple Glazing & Weather Ratings • Increased rigidity of sashes • Captive top track • Quad rolling mechanism • First bi-fold door to feature triple glazing • U-value of 1.0 possible • Weather testing completed • Severe weather rating, category 4, 600Pa (Double the former British Standard)
- 44. Creating a New Department… • Innovation is key to growth • Investment for the future Liniar Design Laboratory
- 45. Creating a New Department… • Product development • Cyclic testing • Testing underway • Liniar ModLok™ Bi-Fold
- 46. Creating a New Department… • British Standards state: 50,000 cycles – of the master door opening 10,000 cycles – of the full opening sequence • Currently completed: 40,000+ full opening sequence operations
- 47. Next Steps • Show your intent to be part of the ModLok Bi-Fold product launch • Software costs - FOC • Tooling costs - these depend on your current “Bi-Fold Plus” manufacturing status • Existing Bi-Fold Customers – FOC • New Bi-Fold Customers - POA payback terms apply • ‘First come, first served’ basis • Our technical department will liaise with you to discuss your needs
- 48. Summary • Standard Bi-Fold updates • Official launch of Modlok Bi-Fold both Monday 24th March • Two distinct ranges available • Customer support • Sales support
- 49. Questions
- 50. Showroom Tour • Lunch available in board room • Four separate demonstration points • Peruse at your leisure • Names down for factory tour later • Reconvene at 13:30 sharp - here
- 51. Business Opportunities • Welcome back • Linar’s aim is to create new products and new market opportunities • Heard this morning about the technical improvements and innovations of two great new products • These are for Liniar fabricators • Next few minutes look at business opportunities • Pricing models • Questions • Business support
- 52. Business Opportunities – Roof kits • Fantastic opportunity for Liniar fabricators and their installers • Consolidation in the market has reduced consumer choice • Created an opportunity for Liniar Zoom • As presented this morning outstanding technical products and great new innovations • Aimed at fulfilling market opportunity • Making the life easier for installers • Giving them products which they want to go and sell instead of using competitor products
- 53. • What are the business opportunities? • Key benefit – the ability to be able to make the roof identical in all colours to the windows • Short lead time for colours as all in house and available to the standard terms we currently operate to Business Opportunities – Roof kits
- 54. • Selling the benefits of the roof brings opportunity for window and door sales • Single point of guarantee Business Opportunities – Roof kits
- 55. • Profit potential • Price matrices are on your chair (Roof Kits & Accessories brochure) • Your discount structure is 30% • 50% off first roof if you register an interest today Business Opportunities – Roof kits
- 56. Roof kits • Consumer brochure • Systems guide • Installation video • Wall chart
- 57. Roof kits • Trade press advertising • Case studies and press campaigns
- 58. Roof kits Coming soon • Installation guide • Sales video • Survey pads
- 59. Business Opportunities – Roof kits Questions?
- 60. Business Opportunities – ModLok™ • As presented this morning, the opportunity with ModLok™ is to take market share from the Aluminium market • More robust design will enable use in high ‘traffic’ applications • Wider overall widths will open up new markets
- 61. Business Opportunities – ModLok™ Opportunities include • Car showrooms • Restaurants, pubs, and other commercial buildings • Growing self-build market with over 9,000 starts per annum
- 62. Business Opportunities – ModLok™ • Supply chain advantage against aluminium when considering colours • Colours are in stock and follow the standard delivery models to which we operate on all other products • Opportunity to match windows and doors for colour and appearance where an Aluminium door may currently be installed and show variation
- 63. Business Opportunities – ModLok™ • What about profit potential? • How does the Liniar ModLok™ Bi- Fold measure up? • List price examples in programme brochure for the day (Page 24)
- 64. Bi-folding doors • Consumer brochure • Installation video • Installation guide • Fabrication manual • Wall chart
- 65. Bi-folding doors Coming soon • Trade press advertising • Case studies and press releases • Sales video
- 66. Business Opportunities – ModLok™ Questions?
- 68. Foundations • Liniar website development • Refresh the Liniar brand • Develop strong identity guidelines • Design new brochure templates • Build customer email lists • Provide easy access to images and brochures
- 69. Foundations • Develop social media channels • Plan video production schedule • Build library of installation images • Plan and book advertising campaigns • Get to know trade press editors
- 72. Liniar point of sale • Main consumer brochure • Liniar 10-year guarantee certificate • Colour swatch booklet • Wall charts • Window sample bags • Door mats • Mugs
- 73. Liniar point of sale Coming soon • Sample boxes • Posters • Pop up banners • Pens • Van stickers
- 74. Coming soon… • Specifier and New Build guides • Refreshed ‘About Liniar’ brochure • Refreshed patio consumer brochure • Refreshed patio installation guide • Cleaning and maintenance guide • Homeowner packs
- 75. Other plans for 2014 • Building social media audience • More frequent Liniar website updates • More website content = SEO = more visitors • Doubling size of FIT Show stand • Sponsoring Master Fitter Challenge
- 76. Liniar Approved - Survey • Positive responses mean we will be looking at implementing both schemes later on this year. • If you didn’t respond and would like a say: Collect a form at Reception
- 77. Get involved • Case studies • Installation images • Email communication • Social media • Visits Email us at marketing@liniar.co.uk
- 78. Questions
- 79. Next Steps • Complete feedback form • Complete ModLok™ Bi-Fold Tooling Form • Collect full box of Liniar consumer brochures & samples Reception before you leave • If staying for factory tour, please wait in showroom
- 80. Summary & Close
Editor's Notes
- Refer to, showroom, new test area, mixing plant, warehouseRefer to panel and discussions during lunch/showroom tours
- ROGER
- Good Morning, for those who don’t know me, my name is Paul Garforth and I am Technical Manger here at Liniar.Our aim this morning is to introduce to you the Liniar Zoom conservatory roof system and our move into roof kit manufacture and supply.I will talk a little about the rebranding of the product, our manufacturing facility and why you should choose to buy a Liniar Zoom roof. We have a number of new products that we are launching today and I will run through their features and benefits.
- So, just a brief overview of the history of the Zoom roof. End of 2011 that Roger and Martin Randall bought the Zoom roof system from the Epwin Group. Martin developed the Zoom Ready brand whilst we concentrated on product design, manufacture and supply.When Martin decided to concentrate on his core Business at Crystal Direct Liniar was able to buy the remaining 50% of Zoom. Crystal Direct remain a Zoom customer supplying complete conservatories to its customers using the original Zoom parts.To bring the roof system in line with the rest of the Liniar range of products we have rebranded Zoom as LINIAR ZOOM. It is important to us that it is identified has part of the Liniar family of innovative products in order to bring all the branding benefits to you the customer.
- In addition to the rebranding we are now in a position to manufacture and supply roof kits direct to yourselves.We operate from a 25,000sq.ft. facility utilising the latest manufacturing methods and software with current volumes around 60 kits per week.We offer a 5 day lead time for standard roof kits and we can produce more bespoke roofs such as P-shaped with a 7 day lead time. Delivered on our dedicated delivery vehicles.Based on site we have a dedicated team of staff for quoting andorder processing to ensure a quick turnaround for your quotes.
- I would like to take this opportunity to introduce the key staff based at the Roof Kit department….Keith Langley is General Manager with many year experience within the roof industry with Ultraframe, Quantal and Zoom.Darren Sweet has recently joined us as Office Manager having worked at Eurocell for 7 years.And Andy Gibson will continue to offer valued software and technical support.
- So, why choose to buy a Liniar Zoom roof kit?You can buy with confidence from a familiar source, dealing with the same Liniar staff. A one stop shop means that a true LINIAR conservatory can be supplied where there will be no colour match issues between the frames and the roof using the same lead free materials.Complementing the Liniar window, door and Bi-Fold range the roof can be supplied with the same matching foil finishes from a wide range of stocked colours. This enables quick turnaround of orders. As part of the Liniar family the same 10 year Guarantee applies giving consumer confidence. Dealing with one company rather than multiple suppliers in the event of any problems.24, 25 and 32mm glazing can be accommodated either using polycarbonate or DGU and we can either supply the kits glazed or unglazed.The kit will be delivered packaged and bubble wrapped with each part labelled for ease of identification. Installation of the roof is quick and easy saving valuable time on site due to many of its unique components. This also means that in many cases one man can fit the roof.We will only supply kits to our Liniar customer base and as such maintain the branding. This will also mean that as a Liniar customer you have access to all the new products and any new ones in the future.
- This brings me nicely onto the products. I will now elaborate on a few of the new developments.We are pleased to launch to day 37 new products along with an expansion of the foil range and the addition of a solid cream substrate to perfectly match the window and door range.
- One of our major new products is the introduction of EnergyPlus top caps.One of the key benefits is the increased rigidity compared to traditional pvc top caps. This adds to the whole structure of the roof and improves accuracy when cutting, particularly when scribing Jack rafter capping.Shown on screen you will see that there is a marked improvement with the thermal performance compared to traditional pvc and aluminium top caps.This when used with the LiniarEnergyPlus window range will give a real sales advantage over the competition being able to offer a truly thermally efficient conservatory.Wehave subjected the top caps top caps to a 60 degree cheat test to ensure there function and performance of the clip detail onto the roof bars. This is a real alternative to Aluminium caps.To compliment these we have a choice of ogee or square bottom caps.
- There is a full range to enable 24, 25 and 32mm glazing options and working in conjunction with the soft non-migratory bubble gasket provides a perfect seal.You can see here in our display the solid Timber-Like appearance that is generated.TheEnergyPlus end bar cloak seen hereprovides a flush internal and external finish avoiding any unsightly steps.
- We have committed to stock the following foil range of colours in order to compliment the Energy Plus window, door and Bi-Fold range. Again a perfect match, and quicker lead times to you and your customers.
- To compliment and finish the ends of the roof bars we have a new sculptured end cap that will suit all the bar variants. They are Liniar branded and are supplied foiled to match perfectly with the top caps. No more unsightly faded brown or tan coloured caps in the future.The caps slide into place from the top onto the factory fitted bracket saving time for the installer and making it an easy fit in those less accessible places such as in a valley or box gutter.A new featured eaves end capperfectly matches the Liniar corner post and can be adjusted to any angle with cut lines on the reverse.
- One common problem with many roof systems is that of glazing slip.TheLiniar roof has a unique and patented retainer that will stop this 100%. VideoIt easily located into the eaves beam and incorporates a seal that eliminates the need for D/S tape.This makes it also easy for the installer to adjust the glazing. It is used in conjunction with the glazing trim which again has an integral seal. You will see here that a uniform neat finish is achieved and can be foiled to match the whole roof. Any slight misalignment of the glazing is also masked maintaining the aesthetics of the roof line.
- Eaves beam is a box section construction that will facilitate steel reinforcement for larger spans when used with Bifolds.Integral gutter bracket positioning.Quick and easy for one man to fit the gutter. Hook on and rotate gutter to the clip.
- There many are other unique features that are designed to help the installer and make for an easy and quick assembly. For example the wall bar with its integral drainage channel allows the lead flashing to be dressed directly into it resulting in a neat water tight finish.The patented zoom lockthat connects to the D-Ring to the roof bars facilitates a one man fit, it just pushes into place and this can be easily adjusted on site.
- Again, with the aim of speed and ease on site for the installer, our new box gutter has been design with a new range of gutter adaptors.A spring cliplocation means no silicone is required. It is an easy assembly of the box gutter to the eaves beam, it just hooks into place which is also true when forming a raised back assembly.
- And as we say here,we will continue to develop Liniar Zoom products but I hope from this brief over view you can appreciate already the many features and benefits of the system and that the next time you are looking for a quote for a conservatory roof you will give Liniar a try.Iwill now pass you back to Chris.
- As you can appreciate, this has been a very quick update and we have many more plans.We’ll keep you updated as we develop more marketing tools – all we ask is that you open our emails, keep giving us feedback, and tell us what you need.We’re about out of time now, so I’ll hand you back to Chris – thanks for listening!
- The next part of the presentation is a brief update of our recent new products.
- First off is the Flush sash window. We have a display in the showroom for those who are not familiar.
- Thermally broken threshold is in stock and is dimensionally the same as the non-thermal break version.Threshold Kickstrips can be retro fitted with the use of D/S tape to the rebate up stand of both sculptured and chamfered sections.A new 36mm glazing platform is now available to give full support of the triple glazed unit.
- Recently added to the EnergyPlus range and therefore we can now offer increased energy performance with the chamfered system.There is an increase in the range of foiled colours that we now stock across the product range. Youwill find specific information in the presentation pack on page 26.We are also pleased to announce that we now stock a range of foiled 150mm and 180mm cill end caps to give perfect match to the cill.
- ModLok Patio door low threshold is now available which includes a thermal break and a built in external ramp.This is connected with moulding that can also be used for a mechanical frame joint.The Sculptured frame mechanical joint gives a more traditional finish.
- After talks with some of our new build customers as resulted in the development of a Head Vent.Compatible with all Liniar frames it will just clip into place. And shortly to be launched will be a Low Threshold half tray. This will accommodate those installations where there is a higher internal floor level and will be compatible with both the Resi door and Bi-Fold Thresholds.That brings me to the end of this part of the presentation I will hand you back to Chris and thank you for listening.
- Welcome everyoneGreat to see familiar facesWhile having pleasure of meeting some for first timeThose who dont know, liniar design & dev managerBelieve or not @ HL over 10 yrsBeing part of Liniar since its launch in 2006Involved in pretty much all product launches to dateBut I would take a small amount of time... Core productsA quick look through... Talk about todayAfter speaking about evolution... since 2010Focus on key developments StandardExciting part ModLok launchExciting news about a new departmentFinally a chance to talk over… registration of interest
- Since its launch…Strived to develop bi-fold product continuouslyGive you...product rich in innovationMarket leading UPVcPleased to announce… ModLokAlongside the launch, as of 24thWe will be evolving Plus into StandardChosen to do this to help show evolutionClear distinction to the new ModLokNot only updated name...Enhanced the performance of key componentsA chance to further separate from its current competitors2 dedicated system... Hand in handTo meet specific customer requirementsCan I please...reiterate 24th March
- There are 4 main updatesSome of which you will be familiarSome of which will be effective as of 24th
- One of... largest changes...revision of nom door gapsIncreased from 8 to 10, retain same adjustmentThese mods will be done within cutting softwareAnd have been included in your latest revisions of FD or BMThese revisions... able to develop q-lon gasketPartnership with SchlagelAimed to increase weather performance
- The double roller, on sale since last yearCurrent manuf. will be familiarFor those that aren'tDesigned to feat neatly between sash profilesAllows us to have a concealed track& therefore low PVCu or alum thresholdsThis roller has recently undergone upgradesLower CG4 wheel rolling assembly& thicker aluminium hingesAs of 24th auto receive updated butt hingesFeature aluminium extruded constructionThicker flag hinges to suit 10mm door gaps
- Security enhancements... No brainerOften a way to separate your product from a competitorRe-designed door H and escutcheonTo enhance securityBoth products feature cylinder guards, standardClosing the typical eurocylinderEffective... Reducing cylinder being attackedSimple but logical step forward...as well as aesthetically pleasing to the eye
- 4 productsUsed to coupling with str and rev shootboltsWe have further developed...Include built in rev gearboxOperate in bi-directional mannerTechnical dets asideShootbolts are now simpler and cheaper...Whats more... Included in with all locksOrdering & stocking is now much simpler
- For me one of the most important......factors about enhancementsLiniar will not be increasing the price...Any of the productsWe take dev very seriously @ liniarRegardless of dev costsFeel all the enhancements are part of natural devPassing all benefits to you the customerBesides the devs we have been working towardsImproved purchasing powerMeans can reduce costs and pass on to you customerI am pleased to say 6 products reducedFeature in lock and cylinder categoriesFeatured in presentation guide
- As we continued to develop the... Since...It became clear, one door range would not cover...Applications installed withinSmall Juliette to 7 paneIt was clear domestic & HD had their own unique needsThis has helped pave the way for the ModLok...As a result standard now 2,3,4 onlyMax 800mm widthLiniar of course will continue..To support and guarantee...
- Based on many of the same principles...But different in its own subtle waysI would like... Quick glimpse, key features of...But as always, nothing can beat, grab hold, demonstration
- The LBFD now features 2 EP profilesBasic design remains unchangedOne of the most obvious... Central cut outCap track...An extra web... Boost thermal performanceTurn this profile into a EP frameThe sash is identical...Benefited 2 extra internal websThese 2 EP webs again boost thermal performanceStiffen the profile furtherSupport gearboxes when installed in the profileCombining these mods means the EP profilesAre stiffer, more TE and...Ready to accept the rest of the ModLok innovations
- As you can see.. Feature alum cap top trackThe design... Cont. to adopt same btm rolling principlesWith benefits of top captive guide rollerThis means no weight hanging from top of doorsA great selling point...
- The design of ModLok strongly focused upon...Removing need internal steel reoEncased on all 4 sidesin bespoke designed alumCoupled with glass filled nylon mouldingsDraws similarities...This means rolling mech...attached to doors reoTruly earning... hybridWith strength character alumYet TP and speed of fabrication of PVCu
- You will see as soon as... OpenStriking character & full height lock assyCombining lock & reo in1 solid pieceSuite follows the norm ModLok principlesThis method helps to simplify manuf processGive door great stiffnessAnd un-rivalled appearance4 main door locks...All these locks have in built rev gearboxesAnd are setup with shootbolts by...Simply winding to the doors sash height
- One that deserves its own attention...The conventional FDL & meeting undergone re-designConventionally...Install slave door lock firstRout and mount meeting on top & Install the keep in placeOur new...designed with ease of fab in mindThe unique design, keep built into face plateYou now have 1 product that covers...Lock, keep, & reoYou simply place in sash and screw...No need for any timely meeting stile routingThe meeting has now evolved...2 partAnother neat feature, mishandlingWith master thrown, a deadbolt engagesThe mishandling dev means slave will not function......until the master door is openedFor me a nice trick little feature
- Speaking of simple...these mean the mostMany might have experienced over yearsDamage key or sash, after leaving keyConcertina sectionThis is a natural problem...Due to slim sight and desire to be compactOften, no room for keysI am pleased to announce, solution & haveDev own folding keyPurchased as....Designed to eradicate costly unwanted problemsUsed on both systems
- With the... (purple)The ModLok door is now the first...Bi fold door to feature triple glazingAn important factor...As energy ratings become more of a focusWith the correct glazing... 1.0Weather rating are also very important, when consideringPleased to announce, undergone further testingWith new gaskets & locksThe ModLok... Achieved, SWR, cat 4 600PaThis is double the former BS clasificationThis result is...one of the best we know ofOn the subject of testing
- Within the world...Innovation is key, growthAt liniar we love innoWe often have ambitious plans... Re-designOutdated product in a new exciting wayRegardless of 3D... Nothing replaces touch &...Towards the close of last year... Decision...Take n house development to next levelI am pleased to announce, liniar own design lab, showroomSafe haven, hands on approach in advance to formal launchesTesting fit & function & in particular cyclic testing
- We have invested in a state of art cyclic...Equipped with an ABB fully articulated robotHelp put products through pacesFuture flexibility for dev and testing......Before products reach the marketCurrently ModLok on test, impressed to see
- BS state product, nature, 50k main door10k full slide operationI am delighted, 40k+ full slide4x standardShade of main access door targetWe will continue indefinitelyUpdate on results we findFuture aim to create marketing literatureAnother great opp to upsell the linair bi-fold
- As of 24th auto move onto standardTechnical team @ hand to help...Queries regarding software...product selection...or further training if neededYour order forms and price...On mem sticks you will receive later todayManual & wall chart in post as we speakHowever if you would like to manufModLok......Register interest with us for tech to discuss any tooling reqSoftware is FOC...Already included on latest BM or FD updatesThere will be a small amount of tooling req......Due to different frame, so important to reg interestTooling foc to existing, and small cost incurred......for new customers, who want to start, first timePlease fill in forms, found...
- A brief summary...We have talked about...
- Factory TourCarrier BagsAt the start of this section I’d also like to introduce Sue.Great to be here, and to meet quite a few of you at lunchtime. This afternoon I’m going to be telling you more about how Liniar is going to be supporting you with marketing, but for now I’ll hand you back to Chris.
- Thanks Chris.We’ve been busy developing a suite of marketing support tools in order to be ready for the launch of the Liniar Zoom roof kit.(Show brochures)We have a consumer brochure, aimed at the homeowner and selling the concept of coloured, energy efficient conservatories.Next, there’s a full systems guide, which you’ve already mentioned. This includes a price matrix to cover every type and size of roof that’s available.We’ve produced an installation video, which you may have seen at lunchtime – to demonstrate how easy the Liniar roof is to fit. The video was filmed on this very roof so we could get really close up to show exactly how everything fits together.The video will be backed up by a full installation guide, which the fitter can take on site to refer to. This will be ready next week.A full wall chart shows all of the roof parts, including the brand new 37 products.You should all have a copy of all of the brochures I’m showing you now – and you’ll be able to order more copies in the usual way as soon as you get back to the office.
- To back up the launch of the roof kits, we’re undertaking a full range of trade press advertising, backed up with case studies and press releases.MRA (Mike Rigby Associates) are helping with these for now, as they were part of the Zoom history and it made sense for them to continue The campaign has already seen a fair bit of coverage in the press and we’ll be building on this now that the kits have been officially launched.
- The roof installation guide is almost completed and will back up the video, enabling the fitter to take it onsite with him to see exactly how to fit the roof. This should be ready next week.Our next video will be a short sales video to help promote the Liniar Zoom roof kits. This will be around 2 minutes long and will focus on the benefits of having a fully colour-matched and energy efficient conservatory.You’ll be able to see this on YouTube and the Liniar website, and you’ll be able to show it on your own websites.Finally, there are already new survey sheets in the Roof Kits and Accessories brochure, to make it easier to order the roofs – but we’ll also be making pads available for those ordering more.
- Examples to follow on next slides…
- So, onto the marketing support tools we’ve been developing specifically for the new bi-fold range.(Show brochures)Firstly, there’s a brand new consumer brochure which replaces the ‘Folding Sliding Doors’ brochure and includes the new ModLok door range.There’s a brand new installation video, showing every step of the installation process – designed to avoid problems and future remedial visits.And to back that up, we’ve produced a new installation guide that the installer can refer to on site.The new fabrication manual includes details for both the Standard and ModLok door ranges, and is being posted out to every bi-fold customer tomorrow, to arrive on Friday, so you’re ready to fabricate the doors when the software changes on Monday.And finally, a new wall chart is also being enclosed with your fabrication manual - but you will also get a PDF copy on the memory sticks you’ll be leaving with today.
- We’re not stopping there, though.We’ve planned advertising campaigns in the trade press to raise awareness about the new ModLok door, so you should see those start to appear very soon.Alongside the advertising, we’ll be developing case studies and press releases to talk about the developments of the doors.And finally, we’ll be producing another short sales video, which will go onto our YouTube channel and website. You’ll also be able to link to it from your own websites and use it to promote the concept of a PVCu bi-folding door.
- We’ve already covered the marketing support on the specific new product launches.I thought this was also an opportunity to give you an update on what’s been happening with Marketing at Liniar - what’s available to you now, what we’re currently working on – and what our future plans are.
- A lot of what we’ve been doing so far was all about getting the right foundations in place so that we were in the best position to start building the Liniar brand.Rosie had already set up the Liniar website as a stand-alone site to the HL Plastics site, which has really helped with brand recognition – and we’ve steadily increased our unique website hits over the last 6 months.We’ve spent a lot of time and effort refreshing the Liniar brand to make it not only more modern, but more adaptable for the multiple marketing channels we wanted to use. Feedback from all of you has been really positive so far, and the new bright colours have really freshened up the brand.As part of the logo refresh we also felt it was important to develop strong and clear identity guidelines, so we can keep consistency on how the brand is used. We really want you all to use the logo so this will help your web and brochure designers to make sure they use it in line with our corporate guidelines.(show brochures) The next step was to design new brochure templates, so we’ve spent time planning the different shapes and sizes we needed and created standard templates to make it easier to create brochures in the relevant formats.You may have noticed that we’ve started using email to communicate with you more. Email is such a quick way to get information out to you, but we want to make sure our emails are getting to the right people. We’re still building our email lists so please let us know if you need other people in your team to get Liniar emails.Finally, we wanted to give you easy access to all of the Liniar brochures and images, so that you could use them on your own websites and in your own literature. So we’ve set up the media centre, where you can log in, find what you need and download it instantly. The media centre will continue to develop so let us know if there’s anything in particular you’d like to see in there.
- The company already had a good range of social media channels set up when I joined, so we’ve built on these foundations to give us exposure across the main five platforms – Facebook, Twitter, YouTube, Google Plus and LinkedIn.Video marketing is increasingly important in today’s marketing toolkit, as not only do people find it quicker to watch a video than to read a brochure, videos also help websites rank more highly in Google searches (YouTube is owned by Google) – so we’ve been planning a video production schedule to cover the next 12 months.We’ve also planned and booked our advertising space well in advance, so we know exactly what products to promote when.And finally I’ve been getting to know the trade press editors, with the help of Chris and Rosie, to build relationships and make sure they know more about Liniar, our ethos, and where the company is headed. We have editors from four of the major trade publications [joining us tomorrow / here today] so hopefully you’ll see some coverage about the open day and the new Liniar products over the next month or so!
- Here are a few of the new full-page adverts that some of you may have seen in the press recently, and there will be more to come.
- And we recognise that editorial coverage is even more important than advertising, so we’re always looking for opportunities to talk about Liniar in the press.(Thursday – thanks to the editors for the coverage opportunities you’ve given to Liniar so far!)
- One of the brochures we haven’t yet mentioned is our brand new, luxury Liniar consumer brochure.It features the full Liniar range of products and is firmly aimed at the homeowner, so you’ll be able to pass it onto your customers to help them with sales.We’re giving each firm a full box of these to take away today, so don’t forget to collect yours from reception before you leave. If you’re flying home, as I know some of you are, just let one of us know and we’ll make sure your box goes out on your next delivery.Again, we now have these in stock so you’ll be able to order more as soon as you get back to the office.I know many of you have been waiting for colour swatch booklets to come back into stock. We’ve completely revamped the swatches to make the distinction clearer between stocked and non-stocked colours, and we’re just waiting for the full and final versions to be produced. The version we’re giving you today is a bit of a ‘halfway house’ in order to give you some swatches to be going on with, but the new version is only a matter of weeks away – we’ll email you with more news about that as soon as we can.In addition to these, we’ve created new wall charts, branded sample bags, door mats and mugs, all of which are now available.
- There are still a few more ‘point of sale’ items on the to-do list – so look out for news coming soon about all of these.We’re developing posters and pop-up banners that you’ll be able to add your own logo and contact details to, perfect for those who don’t have access to designers of their own. We want to make it as easy as possible for you to get access to all of this, so we’ll be using the media centre on the website so you can simply select and download what you need.We’re also being asked for pens and van stickers so more news on both of those as soon as we can.
- We also haven’t finished with brochures and other literature to help you to sell more products.Specifier and technical guides are high up on the list, and we’ll also be refreshing some of the existing literature with the new logo and updated product information.We’ll also be producing a Liniar cleaning and maintenance guide, as part of a homeowner pack, that the installer will be able to hand over when a job has been completed – all designed not only to give valuable information and prevent future remedial work, but also to raise awareness of the Liniar brand in the wider marketplace.
- Some of the other plans we have in place for this year are to continue to build our social media audiences across all channels, to engage more frequently and to have a programme of continuous updates for the Liniar website.We plan to add more content, resulting in better Search Engine Optimisation, and ultimately more visitors, so we can pass on leads to you.In addition, we’re going to have a huge presence at this year’s FIT Show in June. We’ve doubled the floor space we took out in 2013, so we can showcase even more products, all generating interest for our fabricators. And we’ll also be providing the finalists in this year’s MFC with Liniar windows to fit, which will give us visibility in an additional hall at the show and open installers’ eyes to the benefits of installing Liniar windows.
- With the level of positivity around the responses, this is something we’re intending to look at later this year.However there’s still time to have your say if you didn’t get chance to respond. Just collect a form at reception on your way out.
- We really want you to get involved. It’s a win-win situation – if we can get homeowners to understand the benefits of the Liniar system, they’ll search for a Liniar installer.We’ve started to develop case studies and press releases with a few of our customers, and want to write more. Glazedale / North East Conservatory – example in pack.Case studies can be a really powerful marketing tool as they demonstrate exactly how you have overcome a challenge, so people identify with them.They can be used in lots of different places – as press releases, on your website, in your sales literature, in your Reception area, on social media – once it’s written, you can use it as you wish.If you have a story about a specific job and want us to help you by writing it up, just email us. Installation images really are the bane of our lives, and I know some of you share this frustration if you don’t have easy access to finished jobs. The brochures I’ve shown you rely heavily on beautiful images to really sell the range, but it’s still difficult to get our hands on finished installations.So, if you know of a lovely project and would be willing to put us in touch with the homeowner to arrange a photoshoot, please do let us know! We always send out a token of appreciation after the shoot, in the form of an M&S voucher, and they get a full set of high-resolution images to use as they wish, on a USB stick. We’ll do all the work – we just need contact details please.As I mentioned earlier, email communication is something we want to do more of, so we can keep you updated more quickly and check who has had the information. It’s very possible that we haven’t yet got the contact details of all the members of your teams you need us to update, so before you leave today I’d really appreciate you seeing Cassie to check whether we’ve got all the necessary details. If you don’t get chance today, again, please email us when you get back.I know it doesn’t appeal to everyone, but if you DO have any social media accounts, please follow us. If you subscribe to the Liniar YouTube channel, for example, you’ll be notified every time we upload a new video. And if you have a smartphone, social media can be a really time-efficient way of staying up to date.Finally, I’ve managed to get out and visit a few of you already, but I’d like to arrange more visits. If I can get to know you and your firm, I can make sure we’re developing the tools that you need to help grow your business. My diary is pretty full up until the FIT Show in June but if you’d like to arrange a visit for the second half of the year, please come and talk to me afterwards.
- As you can appreciate, this has been a very quick update and we have many more plans.We’ll keep you updated as we develop more marketing tools – all we ask is that you open our emails, keep giving us feedback, and tell us what you need.CHRIS BACK UP!
- Feedback form – includes registering interest in roofs to get 50% offHand in to Cassie in exchange for your FOC box of consumer brochures