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Few Small
Large Few
Many Large
 
 
 
 
 
 
 
1 20% 80% 100% 40% 0% 60% 5 9 13 17 21 25 29
1 20% 80% 100% 40% 0% 60% 5 9 13 17 21 25 29
0 2 4 6 8 10 12 14 16 18 0 3 6 9 12 15 18 21 24 27 30
10% 10% - + +10% -10%
 
 
 
 
 
 
 
 
0 25 12.5 1 2 3 4 5
20% 80% 0 1 2 3 4 5 20%
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Time
Time
Time
Time
 
 
 
10   20   30   40   50   60  70  80  90  100 60 55 20 15 10 5
-2000 -1500 -1000 -500 0 500 1000 1500 2000 2500 10 20 30 40 50 60 70 80 90 100
 
A B Time
A B C Time
A B Time
A B Time
100%
 
 
0 100%
0 100%
0 100%
0 99 65 % 35
 
0 99 93 %
 
 
 
 
 
r
r
r
 
 
 
 
 
 
 
 
 
 
 
0 10% 20 18 16 14 12
0 10% 20 18 16 14 12
0 5 10 Time
0 5 10 Time
 
 
 
 
High Low
Bad Good Low High
better than same as worse than Low High
A B C
Time Unit Sales Volume A B C
Time
Time
 
 
 
 
 
 
 
 
15 30 35 20 10 25 5 0 50 150 100 200
15 30 35 20 10 25 5 0 50 150 100 200
 
 
 
 
 
0 200 400 600 800 1000 1200 1400 1600 0 2 4 6 8 10 12 14
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Line & curve diagrams for business presentations

Editor's Notes

  1. Source: Marketing Management, Kotler, 1994
  2. Source: Marketing Management, Kotler, 1994