The document provides advice for licensors on effectively presenting properties to retailers for potential licensing deals. It stresses that licensors must know the property inside and out, including detailed character descriptions and the target consumer, and have a clear vision for recommended product categories and retailers. It also outlines the key components of an effective presentation, including style guides, illustrations of product and promotional opportunities, and making the case for why the property is a good fit for that particular retailer.
![David Niggli ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)