Marketing for 2015

1.  Today is about your thoughts, your ideas, your
successes and your challenges
 You have never tried everything.
◦ ‘There is always a way if you are committed.’ --Tony Robbins
◦ ‘You must change before your life does, otherwise any success
you acquire will be short lived’ --Eric Thomas
◦ ‘Don’t be afraid of being unique. It’s like being afraid of your best
self.’ --Donald Trump
 Tonight is NOT about the 50+ ways to get leads
◦ That’s the easy part…
 Tonight is about how to market effectively
◦ You only need 2-5 methods to keep things moving along
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2.  Go to meetings.
 Leave your card everywhere.
 Tell everyone what you do…
◦ Let’s do an activity
 Tell everyone you have a deal…
◦ Let’s do another activity
 Don’t just go to real estate meetings.
◦ ANY kind of business meeting may have opportunity.
◦ ANY kind of gathering may have opportunity.
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3.  Bandit signs
◦ Be careful with municipalities
◦ Careful with the yard trick
◦ Long term consistency required
 Direct Mail
◦ Everyone is doing the same thing…
◦ Why should the Seller call you?
◦ How do you differentiate yourself?
 Your Mouth
◦ How do you market yourself when you speak?
◦ How do you carry yourself physically?
◦ Do you have the training behind you to be effective?
◦ Do you have people you can call on to assist? (Mentor)
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4.  Website
◦ Everyone has one
◦ They all say the same thing
◦ Why are you different?
 Social Media
◦ Sellers WILL check you out. Your image matters
◦ What does your pages say about you?
◦ Are you on all the platforms that matter?
 Craigslist/FSBO
◦ A TON of noise to compete with
◦ Lots of due diligence and digging required but the deals are there
◦ More than one way to close is an asset
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5.  What are your challenges?
◦ Identify and fill in the gaps
◦ Money is rarely the core issue.
 Lack of resourcefulness and/or fear is almost always the real issue.
 Any questions?
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6. Marketing is not a ‘task’ on a to do list or a checkbox. It is an art form. It is a
lifelong study. And it is something you do every day to every one you meet
whether you realize it or not. If we all realized we are marketing constantly,
we would change our message very quickly. I recently heard a phrase that
went something like if we knew the power of a negative thought, we would
never have one again. I agree with that.
So have an open mind, an excited mind and enjoy the process of marketing.
Like any creative art, it takes time to get good at it so be patient with yourself,
be consistent and enjoy the ride. It can pay off handsomely for you.
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1. REO Agents/Brokers - Build relationships with REO agents. Be prepared to give them 100% of
their commissions.
2. Foreclosure Auctions - If you have cash or a partner that will fund your deals bid on local
foreclosures either LIVE or you will have to bid online. Craigslist - Advertise your good finds to
sell, also look through them to find good deals to buy. There are usually tons every day in any
mid-size market or larger. If you are in a small market, you may need to leverage out to multiple
areas.
3. Direct Mail Private Sellers - You can Prospect for profit to find vacant houses, write down the
address, find the owner in public records and contact them either through www.whitepages.com
or calling 411 to get their phone number. You can also send them a letter/post card offering to
buy their home.
4. Have a Marketing/Advertising Campaign - make yourself stand out from the rest. Keep it simple
and make it compelling. Everyone has seen ‘We Buy Houses’. What can you do beyond that?
5. Bandit Signs - Put massive bandit signs everywhere, on busy intersections, on your wholesale
houses, in front of Home Depot & Lowes, everywhere that gets traffic that you can do
CONSISTENTLY. This is not a dabble method. You have to commit to it for months and it can
pay off. Make sure to get a Google number and not use your cell phone. Send calls to
voicemail. Have the voicemail alert you.

8. 6. FSBO – Visit FSBO sites and make the calls on houses that may have potential. Especially
older listings.
7. Wrap Your Automobile/or magnetic signs. They can work really in particular if you drive in
areas where there is more opportunities.
8. Craigslist - Advertise your good finds to sell, also look through them to find good deals to buy.
There are usually tons every day in any mid-size market or larger. If you are in a small market,
you may need to leverage out to multiple areas.
9. Create a website/squeeze page - Give away something if you want. Sellers are online every
day looking for someone to buy their house it seems. They are also checking you out. Stand
out from the crowd.
10. Contact All Short Sale Companies - tell them to call you after they get a short sale approval for
quick cash
11. Facebook Ads - Create a targeted campaign on Facebook to buy/sell houses. Careful
advertising on your own page if you use it for your personal purposes as well. Balance is key.
Your real friends are interested in you too, not just your ads. 
12. Google Adwords - Learn how it works and you will get great leads. Can be pricey so budget
accordingly.
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9. 13. Build a Bird – Dog Team: pay them handsomely for their good finds. There are people
everywhere looking for a few extra bucks.
14. Press Release - Continue to pump out a PR campaign about what your company is doing in the
community. you don't just buy houses, you help people and give back unselfishly
15. Estate attorneys - Build relationships with them to offer to buy their clients probate homes
16. Title Companies if you are a title company state - Find a title company that you can use, but
also find out who is buying in the market and lending money so you can tap into their resources
17. HUD Homes – like craigslist, free leads to offer on everyday. Need to make a relationship with
an agent who is authorized to bid on HUD homes. Offer to do all the offer and follow up work
for them. They will likely appreciate it.
18. For Rent Signs - call every for rent sign and build a relationship with the landlord, he may want
to buy more houses or sell his
19. Foreign Investors - Advertise a PPC campaign in Europe, Canada, and Asia, foreign buyer’s
love American real estate and will pay more
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10. 20. Connect With Churches - Let them know you buy houses cash if their congregate need to sell
them and then make a donation to the church
21. Funeral Homes - Let them know you buy houses cash and will pay them for any leads
22. Cherry–Pick Bulk REO’s - Choose the best deals from the package in areas you like.
23. Code Enforcement Department – see if they have a list. Some cities maintain lists. Leverage
direct mail to reach the owners.
24. Subscribe to a Local Lis Penden Directory - Send letters to everyone in pre-foreclosure
25. Door knocking – if you like to ‘get out there’ and ‘cold call’ in person, this can work for you.
Works nicely in more rural areas where people tend to be more use to getting out and talking to
people in person by default.
26. Bankruptcy Attorney’s - Contact them and let them know you buy houses cash and will pay
them a fee if they send you over leads
27. Foreclosure Defense Attorney’s - Send them postcards to offer your services to buy their clients
homes who are facing foreclosure
28. Divorce Attorney’s - Build a relationship to let them know that you can buy their clients homes
and pay them a referral fee
29. Real Estate Attorney’s - Let them know you buy houses cash, maybe they have clients trying to
sell them . Also ask if they loan money. Most real Estate attorney’s are also private lenders .
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11. 30. Business Cards and Flyers - Put your business cards and flyers in stores, laundry mats,
restaurants, barber shops, beauty salons and everywhere else people frequent. Always have
business cards on hand for everyone.
31. Newspaper Ads – At least once per week. Local papers on the city or county level can be more
effective than large production papers. Don’t forget penny save papers.
32. Local Blogging – Keep it local and build a following about you and your company and the
services you provided
33. MLS – Active listings, old listings, expired listings and tons of search criteria options
34. Tax deed Auctions: These properties can be purchase at the auction to re –sell wholesale to
other investors. You may have to do a quiet title which costs money and time but could be well
worth it.
35. Property Management Company - Contact them to ask if they have a client looking to sell their
property for cash
36. Receivership - Contact all companies that are acting in the capacity of a receiver and offer to
buy the properties
37. Public Auctions - Several times a month you will see a public auction in the local newspaper,
attend the auction and buy homes using your cash partners money if you don't have any money
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12. 38. Bus Stop benches - Are used for visual (You must have at least 12 to make an imprint all in one
targeted area. Don’t use just one it won’t work)
39. Radio Ad - This is used for branding your message, use 15 sec for short quick attention getters
and 30 - 60 sec for more informative
40. Traffic Billboard - These are used to make a statement. Here I am! Deliver a quick attention
getting message
41. TV commercial - Are used to say “I’m on TV” people; connect to others on TV as it gives a
perception that you are a star (and you are)
42. Door Hangers - Leave it on their door if they are not home. Can be particularly useful when
people got a notice that their property is going to auction next month
43. Back taxes owed - Buy these properties for the back taxes owed
44. Open your Mouth – Tell everyone what you do. You never know what the other person may
know to help you
45. Mailman, Pizza delivery people, local trades people who work in the field - Give them a card
and let them know you pay referrals for house leads
46. Driving for Dollars – make note of all properties you see that could be possible leads; you also
get to know areas really well with this method
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13. 47. Wear career attire – clothes that tell the world what you do
48. Linkedin – reach out to other professionals and let them know what you do. Chances are they
know someone who needs to sell as you build relationships
49. Local meetings/meetups – tell everyone what you do. People know people everywhere who
need to sell
50. Your team/closest contacts – sometimes leads are right under your nose and you don’t even
know it because you didn’t ask
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14. NETWORK and Do Business!
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