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Group 1


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Group 1 presentation for breakthrough marketing

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Group 1

  1. 1. Breakthrough Marketing Grupo Numero Uno
  2. 2. <ul><li>Customer Knowledge </li></ul><ul><ul><li>Research customer’s priority needs </li></ul></ul><ul><ul><li>Invests a lot of money in research </li></ul></ul><ul><ul><li>Efficiently uses their manpower to touch base with client </li></ul></ul><ul><li>Long Term Outlook </li></ul><ul><ul><li>Analyzes their brand/product that will provide what the customer wants. </li></ul></ul><ul><ul><li>Pringles case sample. </li></ul></ul>
  3. 3. <ul><li>Product Innovation </li></ul><ul><ul><li>Employs more science PhD’s than the university of Harvard. </li></ul></ul><ul><ul><li>Develop brands that offer new consumer benefits. </li></ul></ul><ul><li>Quality & strategy </li></ul><ul><ul><li>Designs products of above-average quality </li></ul></ul>
  4. 4. <ul><li>Brand Extension Strategy </li></ul><ul><ul><li>Brands in several sizes and forms </li></ul></ul><ul><ul><li>Gains more shelf space </li></ul></ul><ul><ul><li>Use strong brand names to launch new products </li></ul></ul><ul><ul><ul><li>Example: Mr. Clean </li></ul></ul></ul><ul><li>Multibrand Strategy </li></ul><ul><ul><li>Several brands in the same product category </li></ul></ul><ul><ul><li>Oral-B and Crest </li></ul></ul>
  5. 5. Breakthrough Marketing Grupo Numero Uno