User experience is no longer just the remit of designers. Everything from server infrastructure, to API design, to button interaction can effect the experience of the things we design and build. When the whole team is influencing the UX, it's a difficult job to keep everyone working to the same standard. So what do we do when our team dynamic is confusing our users experiences? Lily will be talking about the qualities we need as team members to make our our UX successful, and what can happen when we struggle to motivate the people we work with to work towards the same goals.

1. Building stronger teams
User experience design & research @lily_dart lilydart.com
for better user experience

2. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
ExperienceUser Designer

3. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
We’re all striving for great user experience

4. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
ExperienceUser Designer

5. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience

6. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
front-end developers

7. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
front-end developers

8. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
product managers
front-end developers

9. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
product managers
QA’s
front-end developers

10. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers
QA’s
front-end developers

11. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
front-end developers

12. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
front-end developers

13. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
brand designers
front-end developers

14. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
brand designers
copywriters
front-end developers

15. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
brand designers
marketing
copywriters
front-end developers

16. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
brand designers
marketing
copywriters
clients
front-end developers

17. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
brand designers
marketing
copywriters
clients
customer services
front-end developers

18. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Experience
back-end developerscustomer services
brand designers
sysadmins
product managers
clients
copywriters
user researchers
QA’smarketing
dev-ops
front-end developers

19. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
User experience is a team sport

20. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Successful design doesn’t happen in isolation

21. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience

22. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
front-end interactions

23. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
front-end interactions
user journeys

24. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
front-end interactions
user journeys
UI design

25. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
front-end interactions
user journeys
UI design
accessibility standards

26. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
application architecture
front-end interactions
user journeys
UI design
accessibility standards

27. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
coding standards
application architecture
front-end interactions
user journeys
UI design
accessibility standards

28. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
coding standards
application architecture
front-end interactions
user journeys
test coverage
UI design
accessibility standards

29. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design

30. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions

31. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions

32. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions

33. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions

34. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions

35. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Clear vision

36. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Clear vision
Good leadership

37. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Too many people view management as leadership.
It's not. Leadership comes from influence, and
influence can come from anyone at any level and in
any role.”
Kurt Uhlir
“

38. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Too many people view management as leadership.
It's not. Leadership comes from influence, and
influence can come from anyone at any level and in
any role.”
Kurt Uhlir
“

39. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Empathy
Getting groups of people excited about an idea
requires understanding what motivates them. ”
Bryan Zmijewski
“

40. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
A good leader is empathetic

41. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
They understand our individual needs>
A good leader is empathetic

42. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
They understand our individual needs
They listen to our expertise
>
>
A good leader is empathetic

43. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
They understand our individual needs
They listen to our expertise
They listen to, and prioritise, our concerns
>
>
>
A good leader is empathetic

44. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Lack of commitment
When there is no empathy, you get:
to decisions

45. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“I decided not
to it that way”
Lack of commitment
to decisions
When there is no empathy, you get:

46. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“I decided not
to it that way”
Lack of commitment
to decisions
“The developer didn’t
follow my design”
When there is no empathy, you get:

47. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“I told the designer we
couldn’t do that”
“I decided not
to it that way”
Lack of commitment
to decisions
“The developer didn’t
follow my design”
When there is no empathy, you get:

48. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“I thought someone
else was doing that?”
“I decided not
to it that way”
Lack of commitment
to decisions
“The developer didn’t
follow my design”
“I told the designer we
couldn’t do that”
When there is no empathy, you get:

49. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Use empathy to connect with colleagues

50. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Understand what motivates them>
Use empathy to connect with colleagues

51. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Understand what motivates them
Take time to understand their concerns
>
>
Use empathy to connect with colleagues

52. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users needs
>
>
>
Use empathy to connect with colleagues

53. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users needs
>
>
>
Use empathy to connect with colleagues

54. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Direction and focus
The greatest leaders mobilize others by coalescing
people around a shared vision”
Ken Blanchard
“

55. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
A good leader sets direction and focus

56. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
They communicate goals, not details>
A good leader sets direction and focus

57. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
They communicate goals, not details
They explain why those goals are important
>
>
A good leader sets direction and focus

58. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
They communicate goals, not details
They explain why those goals are important
Open to change when change is necessary
>
>
>
A good leader sets direction and focus

59. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Conflict
When there is no direction and focus, you get:

60. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“I know what my own
customers want”
Conflict
When there is no direction and focus, you get:

61. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“I know what my own
customers want”
“This is best practice”
Conflict
When there is no direction and focus, you get:

62. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“I know what my own
customers want”
“This is best practice”
“Because I’ve been doing
this for 10 years”
Conflict
When there is no direction and focus, you get:

63. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“I know what my own
customers want”
“This is best practice”
Conflict
“Because I’ve been doing
this for 10 years”
When there is no direction and focus, you get:

64. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“I know what my own
customers want”
“Won’t work because
of the flux capacitor”
“This is best practice”
When there is no direction and focus, you get:
Conflict
“Because I’ve been doing
this for 10 years”

65. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Set goals for your work

66. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
>
Set goals for your work
Don’t wait for someone else to define those goals

67. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
>
> Define metrics to measure your success
Set goals for your work
Don’t wait for someone else to define those goals

68. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
If something isn’t working, change it
>
>
>
Don’t wait for someone else to define those goals
Set goals for your work
Define metrics to measure your success

69. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
If something isn’t working, change it
>
>
>
Don’t wait for someone else to define those goals
Set goals for your work
Define metrics to measure your success

70. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Collaboration
Individual commitment to a group effort -
that is what makes a team work.”
Vince Lombardi
“

71. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
A good leader facilitates collaboration

72. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
They make space for new ideas to be considered>
A good leader facilitates collaboration

73. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
They make space for new ideas to be considered
They empower teams to make their own decisions
>
>
A good leader facilitates collaboration

74. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
They make space for new ideas to be considered
They empower teams to make their own decisions
They don’t claim personal credit for successes
>
>
>
A good leader facilitates collaboration

75. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Blame
When there is no collaboration, you get:

76. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“The feature
description was unclear”
Blame
When there is no collaboration, you get:

77. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“The feature
description was unclear”
“That bug is her fault”
Blame
When there is no collaboration, you get:

78. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“The feature
description was unclear”
“That bug is her fault”
Blame
When there is no collaboration, you get:
“The back-end is slow,
not the javascript”

79. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
“The feature
description was unclear”
“That bug is her fault”
“The QA should
have checked that”
Blame
When there is no collaboration, you get:
“The back-end is slow,
not the javascript”

80. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Facilitate collaboration

81. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
> Be open to feedback and new ideas
Facilitate collaboration

82. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
>
>
Be open to feedback and new ideas
Facilitate collaboration
Focus your communication on what is relevant to your team

83. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
>
>
>
Be open to feedback and new ideas
Admit your mistakes, and credit others successes
Facilitate collaboration
Focus your communication on what is relevant to your team

84. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Be empathetic
When something doesn’t go as planned, take the time to understand why.
Use that knowledge to avoid lack of commitment to design decisions.

85. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Set direction and focus
Set goals to clarify that direction, and measure them.
Avoid the conflict that comes from incompatible individual opinions.

86. User experience design & research @lily_dart lilydart.com
Building stronger teams for better user experience
Facilitate collaboration
Don’t be the “rockstar”; commit yourself to the success of the team.
Avoid the blame culture that stops others making the same commitment.

87. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Helping your team to work towards the
same goal

88. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Helping your team to work towards the
same goal

89. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Helping your team to work towards the
same goal isn’t about writing more
documentation

90. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Helping your team to work towards the
same goal isn’t about writing more
documentation

91. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
We can’t design a better user experience

92. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
We can’t design a better user experience
if we don’t each take responsibility for our influence

93. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
We can’t design a better user experience
if we don’t each take responsibility for our influence
if we don’t agree what we’re direction we’re going in

94. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
We can’t design a better user experience
if we don’t each take responsibility for our influence
if we don’t agree what we’re direction we’re going in
if we don’t acknowledge we can’t do it alone

95. @lily_dart lilydart.com
Building stronger teams for better user experience
User experience design & research
Creating better UX
is about building stronger teams
and being better colleagues

96. Thank you
@lily_dart lilydart.comUser experience design & research