The Endicott College Agency has designed a marketing campaign for LIGHThouse that includes a new logo, social media presence on Twitter and Instagram, and a Humans of Endicott feature. The Humans of Endicott will highlight student leaders and direct people to LIGHThouse meetings through photos and quotes on Tumblr, Facebook, and Instagram. Print ads will also promote LIGHThouse around campus and feature designs showcasing the club's message of helping students to learn, inspire, guide, and teach.

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LIGHThouse Advertising
Campaign
By The Endicott College Agency

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Your New Logo
 We have designed this new logo to help to re-brand
LIGHThouse and give it a look that is original and unique to this
club

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Twitter
We intend to
tweet
inspirational
quotes such a
these
periodically as
well link to the
the Humans
Of Endicott
Page and
LIGHThouse’s
Twitter.

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Humans of Endicott
 The idea
 We want to feature every day kids as leaders in a way that imitates
the well-known Humans of New York
 We plan on asking participants one of seven questions and then
documenting their response below a picture
 They will direct people to meetings as well with the date and time of
meetings
 The goal
 To let people see that anybody can be a leader, and even leaders
who are so in the smallest ways, can find a home at LIGHThouse

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Print Version
 Humans of Endicott will
mainly have a large
online presence,
however we will also
use print ads that can
be put up around
campus to create a
larger presence for
LIGHThouse and
connect the club to
something fresh and
new

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Online

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Humans of Endicott Contd.
 We created our own banner made especially for this campaign.
While right now the content is on Tumblr, we plan on linking it to
our Facebook page as well as Instagram
 We currently have over a dozen posts and will give you a
template to encourage people to keep creating posts

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Instagram
 With #LIGHThouse and #Humans of Endicott as well as the
sponsorship logo at the bottom, we have connected
LIGHThouse to something new and creative.
 Instagram helps us to allow students to further engage with this
idea

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Print Ads
 We have given you a choice of print ads created by a team of
awesome graphic designers. Here are a few of the designs that
we liked the best.
 The first ad campaign reflects general designs for some ads. If
you like these designs, we can add copy and more detail that
will help drive traffic to your meetings The later ads are ones
that we really felt reflected the LIGHThouse message and
therefore we added copy to them

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Rough Ad Designs (Can add copy
and text later if you like the designs

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Ad Campaign 2
 This is the main campaign we developed in a series of three
ads. If you like the design of other ads, we can add your logo
and copy to them to form another campaign.

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Ad Campaign 2

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Other Ads
Here are another few designs that we liked
as well. Please let us know of any edits or
improvements you would like to make

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L ight
LEARN. INSPIRE. GUIDE. HELP. TEACH.
Come spread your light every other
Sunday in the Chapel at 7:00pm
The days in between are up to you.

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The End
Please let us know of any changes
you would like to make to improve
this campaign or anything else we
can do for you!