Lifebit is a journal and game hybrid app that aims to get users addicted to documenting their lives by injecting game elements into the journaling experience. It combines a beautiful journal, a game layer on top, and a rewards platform underneath to create an engaging experience similar to how hamburgers combine different elements. The app tracks user activities and rewards them with points, badges and leaderboard placement to make journaling fun and motivate continued use through competition and rewards. The founders aim to improve humanity by making documenting lives an enjoyable habit through this gamified approach.

1. lifebit
making lives better

2. The problem
We only have 1 life

3. The problem
we need to make it count

4. we improve what we measure

5. hidden demand
110m
diary searches per month
110m
blogs started per year
450k “life log” 300k “life blog” 68m “journals” 16m “diary” 37m “biography”

6. The problem
95% get abandoned
in 4 months
http://www.nytimes.com/2009/06/07/fashion/07blogs.html

7. The problem
80% within 2 months!

8. Livejournal
40m registered,
only 1.8m actives
http://en.wikipedia.org/wiki/LiveJournal#Demographics

9. Why is that?

10. The wrong angle
the tools are already fine

11. The “motivation” angle
the task itself is just too
“boring”

12. THE solution

13. Parallels
games real games real
Avatar You Levels Places
Points Karma Leaderboard Scoreboard
Players Friends Badges Kudos
Stages Days
Quests Tasks
Actions Updates
Boss fights Big jobs

14. Solution!
inject games into journals!

15. Lifebit
+
Path + World of Warcraft

16. Lifebit
get you addicted to
documenting your life.

17. Lifebit
for iOS
April 2013

18. a beautiful
journal
in the middle...

19. a game layer
on top...

20. ...a rewards
platform on the
bottom

21. ... like a
cheeseburger

22. everybody loves
cheeseburgers

23. Burgers are a
$100 billion
market
source: http://www2.qsrmagazine.com/articles/features/134/gourmet_burger-1.phtml

24. Life bits feed
day segregated
long or short journal
entries
following + nearby +
popular

25. Editors
Text, photos,
checkins, link, quest
and doodle
video, audio, collage,
meme coming soon!
offline mode
supported

26. Camera
real-time filters
mix and match
frames and overlays
landscape mode

27. Points
get points by
unlocking badges &
winning quests
points get you on the
leaderboard
only leaders can
redeem points for
free stuff or deep
discounts

28. Scoreboard
Friends leaderboard
City leaderboard
Global leaderboard
Discovery and
competition

29. Quest system:
find new activities
to fill your journal
earn points
spur REAL actions
fun with friends

30. Quest system:
crowdsourcing
group albums
memes
brand-sponsored
quests

31. Badges
4 types of badges
Achievement,
Persona, Habit, and
Action
Celebrate notable
moments, actions
and habits

32. the mission
make documenting
lives fun and
rewarding

33. why?
to improve humanity

34. compare lives like...

35. revenue
premium accounts
like Evernote

36. revenue
Superquests by brands

37. growth driver #1
earn spend
points
invites own quest
quest wins discounts
unlock premium
badges

38. growth driver #2
unique content
daycards

39. growth driver #3
superquests
=
super quick campaign
platform for brands

40. founders
Eric & Blue Jayson
2nd startup together
4th year working together
design/product/hustler + hacker
built PicLyf (precursor to Lifebit)
got to 100k registered user
40k weekly actives at its peak

41. CEO
Eric Su
loves competitions > won National essay writing
contest (2001) and animation contests (2000)
worked for Aardman UK (2004)
worked 3 years in academia (IT)
designed graphics for print, for web,
and for games

42. CTO
Blue Jayson Basañes
hacker (PHP, Obj-c, Java, javascript, Lua)
full stack engineer
4th startup
built & lead developer teams for 3 local
startups

43. previously...
Cavalcade Games
won an Orange UK serious game
competition ($3000)
released Rock Paper Laser for iOS
80k downloads
sold 5 Flash games
all within 1 year (2009)

44. previously...
PicLyf
got to 100k userbase
won awards in UK, Singapore and
Philippines
Over 10k app downloads

45. team
Rolly Rulete
leading mobile developer in PH
own app total of 150k downloads
Mio Galang
UP Cum Laude
Big data + machine language
+8 hackers

46. the team - 11 devs
Eric BJ

47. funding status
raising in June 2013
$2m
focus: ASIA
$100k already committed

48. investors
Kickstart
Philippine’s premier accelerator
Toivo Annus
Skype co-founder
Andrew & Jehzeel (local angels)

49. lifebit.com

50. Thank you!!
questions?
eric@lifebit.com
@lifebithq