The document provides an overview of the components and concepts of leadership. It defines leadership as social influence exercised exclusively in social groups and organizations. Leadership is characterized by four elements: influence, situation, communication process, and specific objectives. The development of trust relationships is an important factor for effective leadership in organizations.

1. COMPONENTES DO GGRRUUPPOO TTTTUUUURRRRMMMMAAAA:::: LLLLOOOOGGGG1111AAAA
• OOOOddddeeeeaaaassss CCCCâââânnnnddddiiiiddddoooo RRRRooooddddrrrriiiigggguuuueeeessss

2. • RRRReeeessssuuuummmmoooo
• IIIInnnnttttrrrroooodddduuuuççççããããoooo
•• HHHHHHHHiiiiiiiissssssssttttttttóóóóóóóórrrrrrrriiiiiiiiccccccccoooooooo
• CCCCoooonnnncccceeeeiiiittttoooo
• CCCCoooonnnncccclllluuuussssããããoooo
• RRRReeeeffffeeeerrrrêêêênnnncccciiiiaaaa bbbbiiiibbbblllliiiiooooggggrrrrááááffffiiiiccccaaaa

3. RESUMO
• A lllliiiiddddeeeerrrraaaannnnççççaaaa é uuuummmm ffffeeeennnnôôôômmmmeeeennnnoooo ttttiiiippppiiiiccccaaaammmmeeeennnntttteeee
ssssoooocccciiiiaaaallll qqqquuuueeee ooooccccoooorrrrrrrreeee eeeexxxxcccclllluuuussssiiiivvvvaaaammmmeeeennnntttteeee eeeemmmm
ggggrrrruuuuppppoooossss ssssoooocccciiiiaaaaiiiissss e nnnnaaaassss oooorrrrggggaaaannnniiiizzzzaaaaççççõõõõeeeessss.
PPPPooooddddeeeemmmmoooossss ddddeeeeffffiiiinnnniiiirrrr lllliiiiddddeeeerrrraaaannnnççççaaaa ccccoooommmmoooo iiiinnnnfffflllluuuuêêêênnnncccciiiiaaaa
iiiinnnntttteeeerrrrppppeeeessssssssooooaaaallll eeeexxxxeeeerrrrcccciiiiddddaaaa nnnnuuuummmmaaaa ddddaaaaddddaaaa ssssiiiittttuuuuaaaaççççããããoooo e
ddddddddiiiiiiiirrrrrrrriiiiiiiiggggggggiiiiiiiiddddddddaaaaaaaa aaaaaaaattttttttrrrrrrrraaaaaaaavvvvvvvvééééééééssssssss ddddddddoooooooo pppppppprrrrrrrroooooooocccccccceeeeeeeessssssssssssssssoooooooo ddddddddeeeeeeee
ccccoooommmmuuuunnnniiiiccccaaaaççççããããoooo hhhhuuuummmmaaaannnnaaaa ppppaaaarrrraaaa ccccoooonnnnsssseeeeccccuuuuççççããããoooo ddddeeee
uuuummmm oooouuuu mmmmaaaaiiiissss oooobbbbjjjjeeeettttiiiivvvvoooossss eeeessssppppeeeeccccííííffffiiiiccccoooossss. DDDDiiiiaaaannnntttteeee
ddddiiiissssssssoooo ppppooooddddeeeemmmmoooossss ccccoooonnnnssssiiiiddddeeeerrrraaaarrrr qqqquuuueeee oooossss
eeeelllleeeemmmmeeeennnnttttoooossss qqqquuuueeee mmmmaaaaiiiissss sssseeee ddddeeeessssttttaaaaccccaaaammmm ppppaaaarrrraaaa a
ccccaaaarrrraaaacccctttteeeerrrriiiizzzzaaaaççççããããoooo ddddaaaa lllliiiiddddeeeerrrraaaannnnççççaaaa ssssããããoooo,,,, ppppoooorrrrttttaaaannnnttttoooo
qqqquuuuaaaattttrrrroooo: a iiiinnnnfffflllluuuuêêêênnnncccciiiiaaaa,,,, a ssssiiiittttuuuuaaaaççççããããoooo,,,, o pppprrrroooocccceeeessssssssoooo
ddddeeee ccccoooommmmuuuunnnniiiiccccaaaaççççããããoooo,,,, e oooossss oooobbbbjjjjeeeettttiiiivvvvoooossss a aaaallllccccaaaannnnççççaaaarrrr.

4. Introdução
• O llllííííddddeeeerrrr tttteeeemmmm ccccoooommmmoooo ddddeeeessssaaaaffffiiiioooo ddddeeeemmmmoooonnnnssssttttrrrraaaarrrr
eeeennnnttttuuuussssiiiiaaaassssmmmmoooo nnnnaaaaqqqquuuuiiiilllloooo qqqquuuueeee eeeelllleeee ffffaaaazzzz e nnnnaaaassss
ccccoooonnnnqqqquuuuiiiissssttttaaaassss ddddaaaa eeeeqqqquuuuiiiippppeeee,,,, o llllííííddddeeeerrrr ddddeeeessssaaaannnniiiimmmmaaaaddddoooo
oooouuuu qqqquuuueeee nnnnããããoooo rrrreeeeccccoooonnnnhhhheeeecccceeee o pppprrrrooooggggrrrreeeessssssssoooo ddddeeee ssssuuuuaaaa
eeeeeeeeqqqqqqqquuuuuuuuiiiiiiiippppppppeeeeeeee,,,,,,,, nnnnnnnnããããããããoooooooo iiiiiiiinnnnnnnnssssssssppppppppiiiiiiiirrrrrrrraaaaaaaa oooooooossssssss oooooooouuuuuuuuttttttttrrrrrrrroooooooossssssss ee nnnnnnnneeeeeeeemmmmmmmm
ccccoooommmmeeeemmmmoooorrrraaaa oooossss rrrreeeessssuuuullllttttaaaaddddoooossss,,,, llllooooggggoooo ddddeeeeiiiixxxxaaaarrrráááá ddddeeee
sssseeeerrrr eeeexxxxeeeemmmmpppplllloooo ppppaaaarrrraaaa sssseeeeuuuussss lllliiiiddddeeeerrrraaaaddddoooossss. É
iiiimmmmppppoooorrrrttttaaaannnntttteeee eeeelllleeee eeeennnntttteeeennnnddddeeeerrrr qqqquuuueeee lllliiiiddddeeeerrrraaaarrrr nnnnããããoooo é
mmmmaaaannnnddddaaaarrrr aaaassss ppppeeeessssssssooooaaaassss ffffaaaazzzzeeeerrrreeeemmmm aaaassss ccccooooiiiissssaaaassss,,,, mmmmaaaassss
ssssaaaaiiiirrrr nnnnaaaa ffffrrrreeeennnntttteeee sssseeeerrrrvvvviiiinnnnddddoooo ddddeeee eeeexxxxeeeemmmmpppplllloooo e ddddeeee
nnnnoooorrrrtttteeee ppppaaaarrrraaaa ssssuuuuaaaa eeeeqqqquuuuiiiippppeeee.

5. Introdução
• O ddddeeeesssseeeennnnvvvvoooollllvvvviiiimmmmeeeennnnttttoooo ddddeeee rrrreeeellllaaaaççççõõõõeeeessss ddddeeee ccccoooonnnnffffiiiiaaaannnnççççaaaa é o
ffffaaaattttoooorrrr pppprrrriiiinnnncccciiiippppaaaallll nnnnaaaassss MMMMeeeellllhhhhoooorrrreeeessss EEEEmmmmpppprrrreeeessssaaaassss ppppaaaarrrraaaa
TTTTrrrraaaabbbbaaaallllhhhhaaaarrrr. O ppppaaaappppeeeellll ddddaaaa lllliiiiddddeeeerrrraaaannnnççççaaaa é cccchhhhaaaavvvveeee nnnnaaaassss
oooorrrrggggaaaannnniiiizzzzaaaaççççõõõõeeeessss,,,, uuuummmmaaaa vvvveeeezzzz qqqquuuueeee,,,, ppppaaaarrrraaaa o ffffuuuunnnncccciiiioooonnnnáááárrrriiiioooo,,,, o
sssseeeeuuuu llllííííddddeeeerrrr é rrrreeeeffffeeeerrrrêêêênnnncccciiiiaaaa iiiimmmmppppoooorrrrttttaaaannnntttteeee ddddaaaa eeeemmmmpppprrrreeeessssaaaa.
• A lllliiiiddddeeeerrrraaaannnnççççaaaa é ttttaaaammmmbbbbéééémmmm rrrreeeessssppppoooonnnnssssáááávvvveeeellll ppppoooorrrr ddddeeeesssseeeennnnvvvvoooollllvvvveeeerrrr
e iiiinnnncccceeeennnnttttiiiivvvvaaaarrrr rrrreeeellllaaaaççççõõõõeeeessss ddddeeee ccccoooonnnnffffiiiiaaaannnnççççaaaa nnnnaaaa oooorrrrggggaaaannnniiiizzzzaaaaççççããããoooo
ppppeeeellllaaaa ppppoooossssttttuuuurrrraaaa,,,, ppppeeeelllloooo eeeexxxxeeeemmmmpppplllloooo e ppppeeeellllaaaa aaaaddddooooççççããããoooo ddddeeee
pppprrrrááááttttiiiiccccaaaassss qqqquuuueeee iiiinnnntttteeeerrrrffffeeeerrrreeeemmmm ddddiiiirrrreeeettttaaaammmmeeeennnntttteeee nnnnoooo aaaammmmbbbbiiiieeeennnntttteeee
ddddeeee ttttrrrraaaabbbbaaaallllhhhhoooo.
• LLLLiiiiddddeeeerrrraaaannnnççççaaaa nnnnããããoooo ssssiiiiggggnnnniiiiffffiiiiccccaaaa aaaappppeeeennnnaaaassss eeeennnnvvvvoooollllvvvveeeerrrr aaaassss ppppeeeessssssssooooaaaassss
qqqquuuueeee ooooccccuuuuppppaaaammmm ccccaaaarrrrggggoooossss ddddeeee cccchhhheeeeffffiiiiaaaa. PPPPooooddddeeee – e ddddeeeevvvveeee –
aaaabbbbrrrraaaannnnggggeeeerrrr uuuummmm ccccoooonnnnttttiiiinnnnggggeeeennnntttteeee mmmmaaaaiiiioooorrrr ddddeeee ffffuuuunnnncccciiiioooonnnnáááárrrriiiioooossss,,,,
iiiinnnncccclllluuuussssiiiivvvveeee aaaaqqqquuuueeeelllleeeessss qqqquuuueeee eeeessssttttããããoooo sssseeeennnnddddoooo pppprrrreeeeppppaaaarrrraaaaddddoooossss ppppaaaarrrraaaa
ggggeeeerrrriiiirrrr ppppeeeessssssssooooaaaassss nnnnoooo ffffuuuuttttuuuurrrroooo..

6. Histórico
• ““““AAAA pppprrrreeeeooooccccuuuuppppaaaaççççããããoooo ccccoooommmm a lllliiiiddddeeeerrrraaaannnnççççaaaa é ttttããããoooo aaaannnnttttiiiiggggaaaa ccccoooommmmoooo
aa hhhhhhhhiiiiiiiissssssssttttttttóóóóóóóórrrrrrrriiiiiiiiaaaaaaaa eeeeeeeessssssssccccccccrrrrrrrriiiiiiiittttttttaaaaaaaa.. AA RRRRRRRReeeeeeeeppppppppuuuuuuuubbbbbbbblllllllliiiiiiiiccccccccaaaaaaaa ddddddddeeeeeeee PPPPPPPPllllllllaaaaaaaattttttttããããããããoooooooo ccccccccoooooooonnnnnnnnssssssssttttttttiiiiiiiittttttttuuuuuuuuiiiiiiii
uuuummmm bbbboooommmm eeeexxxxeeeemmmmpppplllloooo ddddeeeessssssssaaaassss pppprrrreeeeooooccccuuuuppppaaaaççççõõõõeeeessss iiiinnnniiiicccciiiiaaaassss aaaaoooo
ffffaaaallllaaaarrrr ddddaaaa aaaaddddeeeeqqqquuuuaaaaddddaaaa eeeedddduuuuccccaaaaççççããããoooo e ttttrrrreeeeiiiinnnnaaaammmmeeeennnnttttoooossss ddddoooossss
llllííííddddeeeerrrreeeessss ppppoooollllííííttttiiiiccccoooossss. OOOOnnnnddddeeee eeeexxxxiiiissssttttiiiiaaaa aaaarrrriiiissssttttooooccccrrrraaaacccciiiiaaaa
hhhheeeerrrreeeeddddiiiittttáááárrrriiiiaaaa,,,, ccccaaaaddddaaaa hhhhoooommmmeeeemmmm éé ppppooootttteeeennnncccciiiiaaaallllmmmmeeeennnntttteeee uuuummmm llllííííddddeeeerrrr
e a ssssoooocccciiiieeeeddddaaaaddddeeee tttteeeemmmm qqqquuuueeee ccccoooonnnnsssseeeegggguuuuiiiirrrr aaaaiiiinnnnddddaaaa iiiiddddeeeennnnttttiiiiffffiiiiccccaaaarrrr e
ttttrrrreeeeiiiinnnnaaaarrrr aaaaddddeeeeqqqquuuuaaaaddddaaaammmmeeeennnntttteeee aaaaqqqquuuueeeelllleeee hhhhoooommmmeeeemmmm qqqquuuueeee sssseeeerrrráááá
ccccaaaappppaaaazzzz ddddeeee ccccoooonnnndddduuuuzzzziiiirrrr ssssuuuuaaaassss iiiinnnnssssttttiiiittttuuuuiiiiççççõõõõeeeessss”””” ((((FFFFEEEEIIIIDDDDLLLLEEEERRRR,,,,
1111999966667777, p. 3).

7. Histórico
• PPPPrrrroooobbbblllleeeemmmmaaaassss cccceeeennnnttttrrrraaaaiiiissss ddddaaaa lllliiiiddddeeeerrrraaaannnnççççaaaa ccccoooommmmoooo mmmmoooottttiiiivvvvaaaaççççããããoooo,,,,
ccccoooommmmuuuunnnniiiiccccaaaaççççããããoooo e sssseeeennnnssssiiiibbbbiiiilllliiiiddddaaaaddddeeee nnnnoooossss úúúúllllttttiiiimmmmoooossss 3333000000000000 aaaannnnoooossss mmmmuuuuddddaaaarrrraaaammmm
ppppoooouuuuccccoooo. TTTTaaaaiiiissss pppprrrroooobbbblllleeeemmmmaaaassss ffffoooorrrraaaammmm eeeennnnffffrrrreeeennnnttttaaaaddddoooossss ppppoooorrrr AAAAlllleeeexxxxaaaannnnddddrrrreeee
qqqquuuuaaaannnnddddoooo ccccoooonnnnssssttttrrrruuuuiiiiuuuu sssseeeeuuuu iiiimmmmppppéééérrrriiiioooo,,,, ppppoooorrrr NNNNaaaappppoooolllleeeeããããoooo qqqquuuueeee aaaallllmmmmeeeejjjjaaaavvvvaaaa
ccccoooonnnnqqqquuuuiiiissssttttaaaarrrr nnnnoooovvvvaaaassss tttteeeerrrrrrrraaaassss.
• ““““ÉÉÉÉ mmmmaaaaiiiissss nnnneeeecccceeeessssssssáááárrrriiiioooo eeeessssttttuuuuddddaaaarrrr hhhhoooommmmeeeennnnssss ddddoooo qqqquuuueeee lllliiiivvvvrrrroooossss””””,,,, ddddiiiisssssssseeee uuuummmm
ccccéééélllleeeebbbbrrrreeee eeeessssccccrrrriiiittttoooorrrr ffffrrrraaaannnnccccêêêêssss hhhháááá cccceeeerrrrccccaaaa ddddeeee 333300000000 aaaannnnoooossss. SSSSeeeennnnddddoooo aaaassssssssiiiimmmm
ffffooooiiii sssseeeemmmmpppprrrreeee eeeevvvviiiiddddeeeennnntttteeee ccccoooommmmoooo cccciiiieeeennnnttttiiiissssttttaaaassss e ppppeeeessssqqqquuuuiiiissssaaaaddddoooorrrreeeessss sssseeee
iiiinnnnttttrrrriiiiggggaaaammmm ssssoooobbbbrrrreeee ttttuuuuddddoooo qqqquuuueeee ddddiiiizzzz rrrreeeessssppppeeeeiiiittttoooo aaaaoooo ccccoooommmmppppoooorrrrttttaaaammmmeeeennnnttttoooo
hhhhuuuummmmaaaannnnoooo.. LLLLooooggggiiiiccccaaaammmmeeeennnntttteeee nnnnããããoooo ffffiiiiccccaaaa ddddeeee ffffoooorrrraaaa ddddaaaa lllliiiissssttttaaaa ddddeeeesssstttteeeessss
ppppeeeessssqqqquuuuiiiissssaaaaddddoooorrrreeeessss o ffffeeeennnnôôôômmmmeeeennnnoooo cccchhhhaaaammmmaaaaddddoooo lllliiiiddddeeeerrrraaaannnnççççaaaa. JJJJoooohhhhnnnn kk.
CCCClllleeeemmmmeeeennnnssss ee DDDDoooouuuuggggllllaaaassss f. MMMMaaaayyyyeeeerrrr aaaaffffiiiirrrrmmmmaaaa llllooooggggoooo nnnnaaaa iiiinnnnttttrrrroooodddduuuuççççããããoooo ddddeeee sssseeeeuuuu
lllliiiivvvvrrrroooo: ““““LLLLiiiiddddeeeerrrraaaannnnççççaaaa uuuummmm ttttooooqqqquuuueeee ddddeeee ccccllllaaaasssssssseeee”””” qqqquuuueeee ““““nnnnããããoooo é
ssssuuuurrrrpppprrrreeeeeeeennnnddddeeeennnntttteeee qqqquuuueeee lllliiiivvvvrrrroooossss qqqquuuueeee ffffaaaallllaaaammmm ddddaaaa vvvviiiiddddaaaa ddddeeee ggggrrrraaaannnnddddeeeessss
lllliiiiddddeeeerrrreeeessss sssseeeejjjjaaaammmm ttttããããoooo bbbbeeeemmmm vvvveeeennnnddddiiiiddddoooossss eeeemmmm ttttooooddddoooo o mmmmuuuunnnnddddoooo,,,, aaaaffffiiiinnnnaaaallll
ooooffffeeeerrrreeeecccceeeemmmm rrrriiiiccccaaaassss ppppeeeerrrrssssppppeeeeccccttttiiiivvvvaaaassss.

8. Conceito
• LLLLiiiiddddeeeerrrraaaannnnççççaaaa é uuuummmm ccccoooonnnncccceeeeiiiittttoooo eeeessssccccoooorrrrrrrreeeeggggaaaaddddiiiioooo e iiiilllluuuussssóóóórrrriiiioooo
qqqquuuueeee ddddeeeeiiiixxxxaaaa oooossss cccciiiieeeennnnttttiiiissssttttaaaassss ssssoooocccciiiiaaaaiiiissss sssseeeemmmm aaaarrrrgggguuuummmmeeeennnnttttoooossss.. E
eeeemmmmbbbboooorrrraaaa o tttteeeerrrrmmmmoooo lllliiiiddddeeeerrrraaaannnnççççaaaa vvvveeeennnnhhhhaaaa sssseeeennnnddddoooo uuuussssaaaaddddoooo hhhháááá
aaaapppprrrrooooxxxxiiiimmmmaaaaddddaaaammmmeeeennnntttteeee dddduuuuzzzzeeeennnnttttoooossss aaaannnnoooossss,,,, nnnnaaaa llllíííínnnngggguuuuaaaa
iiiinnnngggglllleeeessssaaaa,,,, SSSSttttooooggggddddiiiillllllll,,,, (1111999977774444) aaaaccccrrrreeeeddddiiiittttaaaa qqqquuuueeee eeeelllleeee tttteeeennnnhhhhaaaa
aaaappppaaaarrrreeeecccciiiiddddoooo ppppoooorrrr vvvvoooollllttttaaaa ddddoooo aaaannnnoooo 1.333300000000 ddddaaaa eeeerrrraaaa ccccrrrriiiissssttttãããã.
CCCCoooommmmoooo aaaaffffiiiirrrrmmmmaaaa FFFFeeeeiiiiddddlllleeeerrrr.
• CCCCoooommmmoooo iiiinnnnúúúúmmmmeeeerrrraaaassss iiiinnnntttteeeerrrrpppprrrreeeettttaaaaççççõõõõeeeessss ssssuuuurrrrggggeeeemmmm aa ccccaaaaddddaaaa ddddiiiiaaaa é
vvvváááálllliiiiddddoooo lllleeeemmmmbbbbrrrraaaarrrr qqqquuuueeee aaaassss ddddiiiiffffeeeerrrreeeennnnççççaaaassss eeeennnnttttrrrreeee
iiiinnnntttteeeerrrrpppprrrreeeettttaaaaççççõõõõeeeessss nnnnããããoooo ssssããããoooo nnnneeeecccceeeessssssssaaaarrrriiiiaaaammmmeeeennnntttteeee ddddiiiissssccccóóóórrrrddddiiiiaaaassss
eeeennnnttttrrrreeee aaaauuuuttttoooorrrreeeessss oooouuuu ssssiiiimmmmpppplllleeeessssmmmmeeeennnntttteeee ddddiiiivvvveeeerrrrggggêêêênnnncccciiiiaaaa ddddeeee
ooooppppiiiinnnniiiiõõõõeeeessss,,,, mmmmaaaassss ssssããããoooo,,,, ddddeeee cccceeeerrrrttttaaaa ffffoooorrrrmmmmaaaa,,,, eeeennnnffffooooqqqquuuueeeessss
ccccoooommmmpppplllleeeemmmmeeeennnnttttaaaarrrreeeessss uuuunnnnssss aaaaoooossss oooouuuuttttrrrroooossss. É o ccccoooonnnnjjjjuuuunnnnttttoooo ddddeeee
ttttooooddddoooossss eeeelllleeeessss,,,, qqqquuuueeee ooooffffeeeerrrreeeecccceeee uuuummmmaaaa vvvviiiissssããããoooo mmmmaaaaiiiissss ccccoooommmmpppplllleeeettttaaaa
ssssoooobbbbrrrreeee o aaaassssssssuuuunnnnttttoooo..

9. LIDERANÇA É INFLUÊNCIA
• LLLLiiiiddddeeeerrrraaaannnnççççaaaa é a hhhhaaaabbbbiiiilllliiiiddddaaaaddddeeee ddddeeee iiiinnnnssssppppiiiirrrraaaarrrr aaaassss ppppeeeessssssssooooaaaassss a
aaaaggggiiiirrrr,,,, ssssiiiiggggnnnniiiiffffiiiiccccaaaa ccccoooonnnnqqqquuuuiiiissssttttáááá-llllaaaassss ppppoooorrrr iiiinnnntttteeeeiiiirrrroooo.
CCCCoooonnnnssssiiiiddddeeeerrrraaaannnnddddoooo qqqquuuueeee lllliiiiddddeeeerrrraaaannnnççççaaaa é iiiinnnnfffflllluuuuêêêênnnncccciiiiaaaa,,,, ttttooooddddoooossss
ppppooooddddeeeemmmm sssseeeerrrr llllííííddddeeeerrrreeeessss,,,, ppppooooiiiissss ppppoooossssssssuuuueeeemmmm ccccaaaappppaaaacccciiiiddddaaaaddddeeee ddddeeee
iiiinnnnfffflllluuuueeeennnncccciiiiaaaarrrr ppppeeeessssssssooooaaaassss.
•• SSSSSSSSeeeeeeeemmmmmmmm ssssssssoooooooommmmmmmmbbbbbbbbrrrrrrrraaaaaaaa ddddddddeeeeeeee ddddddddúúúúúúúúvvvvvvvviiiiiiiiddddddddaaaaaaaassssssss JJJJJJJJeeeeeeeessssssssuuuuuuuussssssss ttttttttaaaaaaaammmmmmmmbbbbbbbbéééééééémmmmmmmm ffffffffooooooooiiiiiiii uuuuuuuummmmmmmm
ggggrrrraaaannnnddddeeee llllííííddddeeeerrrr,,,, é o qqqquuuueeee ddddiiiizzzz oooossss eeeessssttttuuuuddddiiiioooossssoooossss ssssoooobbbbrrrreeee o
aaaassssssssuuuunnnnttttoooo,,,, hhhháááá qqqquuuueeeemmmm ddddiiiiggggaaaa qqqquuuueeee nnnniiiinnnngggguuuuéééémmmm eeeexxxxeeeerrrrcccceeeeuuuu ttttaaaannnnttttaaaa
iiiinnnnfffflllluuuuêêêênnnncccciiiiaaaa ssssoooobbbbrrrreeee aaaassss ppppeeeessssssssooooaaaassss ccccoooommmmoooo eeeelllleeee,,,, ppppooooiiiissss eeeexxxxeeeerrrrcccciiiiaaaa
a lllliiiiddddeeeerrrraaaannnnççççaaaa ppppoooorrrr mmmmeeeeiiiioooo ddddeeee iiiinnnnfffflllluuuuêêêênnnncccciiiiaaaa ee nnnnããããoooo ddddeeee ppppooooddddeeeerrrr,,,,
oooouuuu sssseeeejjjjaaaa,,,, aaaassss ppppeeeessssssssooooaaaassss sssseeeegggguuuuiiiiaaaammmm JJJJeeeessssuuuussss ppppoooorrrr lllliiiivvvvrrrreeee
eeeessssppppoooonnnnttttâââânnnneeeeaaaa vvvvoooonnnnttttaaaaddddeeee. NNNNããããoooo é uuuummmm ppppoooonnnnttttoooo ddddeeee vvvviiiissssttttaaaa
rrrreeeelllliiiiggggiiiioooossssoooo. É uuuummmm ffffaaaattttoooo.

10. LIDERANÇA É INFLUÊNCIA
• QQQQuuuuaaaannnnddddoooo sssseeee uuuussssaaaa o ppppooooddddeeeerrrr vvvvooooccccêêêê oooobbbbrrrriiiiggggaaaa aaaassss ppppeeeessssssssooooaaaassss a
ffffaaaazzzzeeeerrrreeeemmmm ssssuuuuaaaa vvvvoooonnnnttttaaaaddddeeee,,,, mmmmaaaassss qqqquuuuaaaannnnddddoooo sssseeee uuuussssaaaa a
aaaauuuuttttoooorrrriiiiddddaaaaddddeeee,,,, aaaassss ppppeeeessssssssooooaaaassss ffffaaaazzzzeeeemmmm o qqqquuuueeee qqqquuuueeeerrrr ddddeeee bbbbooooaaaa
vvvvoooonnnnttttaaaaddddeeee,,,, ppppoooorrrr ssssuuuuaaaa iiiinnnnfffflllluuuuêêêênnnncccciiiiaaaa ppppeeeessssssssooooaaaallll.
• OOOOuuuuttttrrrroooo pppprrrriiiinnnnccccííííppppiiiioooo bbbbííííbbbblllliiiiccccoooo é aaaapppprrrreeeennnnddddeeeerrrr a sssseeeerrrrvvvviiiirrrr,,,, qqqquuuueeee
rrrreeeeqqqquuuueeeerrrr ddddoooo llllííííddddeeeerrrr hhhhuuuummmmiiiillllddddaaaaddddeeee ddddeeee eeeennnnccccaaaarrrraaaarrrr aaaassss mmmmeeeessssmmmmaaaassss
ttttaaaarrrreeeeffffaaaassss ffffeeeeiiiittttaaaassss ppppoooorrrr sssseeeeuuuussss ssssuuuubbbboooorrrrddddiiiinnnnaaaaddddoooossss. JJJJaaaammmmeeeessss C.
HHHHuuuunnnntttteeeerrrr,,,, o aaaauuuuttttoooorrrr ddddoooo lllliiiivvvvrrrroooo mmmmaaaaiiiissss ccccoooommmmeeeennnnttttaaaaddddoooo nnnnoooo
mmmmoooommmmeeeennnnttttoooo ““““OOOO MMMMoooonnnnggggeeee e o EEEExxxxeeeeccccuuuuttttiiiivvvvoooo”””” ttttrrrraaaazzzz pppprrrrooooppppoooossssttttaaaassss
qqqquuuueeee é cccchhhhaaaammmmaaaaddddaaaa ddddeeee lllliiiiddddeeeerrrraaaannnnççççaaaa sssseeeerrrrvvvviiiiddddoooorrrraaaa,,,, qqqquuuueeee tttteeeemmmm
ccccoooommmmoooo tttteeeeoooorrrriiiiaaaa: lllliiiiddddeeeerrrraaaarrrr ssssiiiiggggnnnniiiiffffiiiiccccaaaa sssseeeerrrrvvvviiiirrrr. NNNNaaaa pppprrrrááááttttiiiiccccaaaa,,,, aaaaoooo
sssseeeerrrreeeemmmm iiiinnnnccccoooorrrrppppoooorrrraaaaddddaaaassss eeeessssssssaaaassss aaaattttiiiittttuuuuddddeeeessss ccccoooommmmoooo lllliiiiddddeeeerrrraaaannnnççççaaaa
sssseeeerrrrvvvviiiiddddoooorrrraaaa,,,, ppppaaaarrrrttttiiiillllhhhhaaaarrrr ppppooooddddeeeerrrr e vvvvaaaalllloooorrrriiiizzzzaaaarrrr o
ddddeeeesssseeeemmmmppppeeeennnnhhhhoooo ddddaaaassss ppppeeeessssssssooooaaaassss nnnnaaaa eeeeqqqquuuuiiiippppeeee ttttuuuuddddoooo iiiissssssssoooo lllleeeevvvvaaaa
aaaassss ppppeeeessssssssooooaaaassss a tttteeeerrrr ssssuuuucccceeeessssssssoooo eeeemmmm ttttaaaarrrreeeeffffaaaassss ddddeeeessssaaaaffffiiiiaaaannnntttteeeessss.
IIIIssssssssoooo ffffaaaazzzz ttttooooddddaaaa a ddddiiiiffffeeeerrrreeeennnnççççaaaa.

11. A ARTE DE LIDERAR
• EEEEmmmm eeeennnnttttrrrreeeevvvviiiissssttttaaaa a rrrreeeevvvviiiissssttttaaaa MMMMóóóóbbbbiiiilllleeee,,,, o eeeessssccccrrrriiiittttoooorrrr MMMMaaaarrrriiiioooo PPPPeeeerrrrssssoooonnnnaaaa rrrreeeessssssssaaaallllttttaaaa
qqqquuuueeee a lllliiiiddddeeeerrrraaaannnnççççaaaa é aaaappppeeeennnnaaaassss uuuummmmaaaa ddddaaaassss ffffuuuunnnnççççõõõõeeeessss ddddeeee uuuummmmaaaa ppppeeeessssssssooooaaaa nnnnoooo
qqqquuuuaaaallll eeeexxxxeeeerrrrcccceeee a ffffuuuunnnnççççããããoooo ddddeeee llllííííddddeeeerrrr. AAAAssss oooouuuuttttrrrraaaassss ssssããããoooo ppppllllaaaannnneeeejjjjaaaarrrr aaaassss aaaaççççõõõõeeeessss oooouuuu
a ddddiiiirrrreeeeççççããããoooo a sssseeeerrrr ttttoooommmmaaaaddddaaaa,,,, oooorrrrggggaaaannnniiiizzzzaaaarrrr oooouuuu ccccrrrriiiiaaaarrrr oooossss pppprrrroooocccceeeessssssssoooossss e ffffaaaazzzzêêêê-lllloooossss
ffffuuuunnnncccciiiioooonnnnaaaarrrr ee ccccoooonnnnttttrrrroooollllaaaarrrr ppppaaaarrrraaaa aaaasssssssseeeegggguuuurrrraaaarrrr oooossss rrrreeeessssuuuullllttttaaaaddddoooossss
pppprrrreeeetttteeeennnnddddiiiiddddoooossss. NNNNeeeesssssssseeee qqqquuuuaaaaddddrrrroooo ttttooooddddoooo,,,, lllliiiiddddeeeerrrraaaarrrr é aaaajjjjuuuuddddaaaarrrr ssssuuuuaaaa eeeeqqqquuuuiiiippppeeee a
eeeennnnxxxxeeeerrrrggggaaaarrrr a ddddiiiirrrreeeeççççããããoooo a sssseeeegggguuuuiiiirrrr,,,, mmmmoooottttiiiivvvvaaaarrrr e eeeennnnttttuuuussssiiiiaaaassssmmmmaaaarrrr sssseeeeuuuussss
ccccoooollllaaaabbbboooorrrraaaaddddoooorrrreeeessss e eeeessssttttiiiimmmmuuuullllaaaarrrr o eeeemmmmppppeeeennnnhhhhoooo e o ccccoooommmmpppprrrroooommmmeeeettttiiiimmmmeeeennnnttttoooo ddddeeee
ccccaaaaddddaaaa uuuummmm.. NNNNeeeesssstttteeee aaaassssppppeeeeccccttttoooo o llllííííddddeeeerrrr tttteeeemmmm mmmmuuuuiiiittttoooo ddddeeee uuuummmm ttttrrrreeeeiiiinnnnaaaaddddoooorrrr
eeeessssppppoooorrrrttttiiiivvvvoooo nnnnaaaa hhhhoooorrrraaaa ddddoooo jjjjooooggggoooo,,,, e nnnnoooossss oooouuuuttttrrrroooossss aaaassssppppeeeeccccttttoooossss eeeelllleeee é mmmmaaaaiiiissss uuuummmm
eeeeeeeessssssssttttttttrrrrrrrraaaaaaaatttttttteeeeeeeeggggggggiiiiiiiissssssssttttttttaaaaaaaa ee ccccccccoooooooonnnnnnnnttttttttaaaaaaaabbbbbbbbiiiiiiiilllllllliiiiiiiissssssssttttttttaaaaaaaa ddddddddeeeeeeee rrrrrrrreeeeeeeessssssssuuuuuuuullllllllttttttttaaaaaaaaddddddddoooooooossssssss..
• AAAAssss ccccaaaarrrraaaacccctttteeeerrrrííííssssttttiiiiccccaaaassss ddddeeee uuuummmm llllííííddddeeeerrrr ssssããããoooo ssssuuuuaaaa eeeennnneeeerrrrggggiiiiaaaa e tttteeeennnnaaaacccciiiiddddaaaaddddeeee eeeemmmm
eeeennnnffffrrrreeeennnnttttaaaarrrr ddddeeeessssaaaaffffiiiioooossss,,,, ccccoooonnnnffffiiiiaaaannnnççççaaaa eeeemmmm ssssuuuuaaaassss hhhhaaaabbbbiiiilllliiiiddddaaaaddddeeeessss,,,, ccccrrrriiiiaaaattttiiiivvvviiiiddddaaaaddddeeee,,,,
ccccoooonnnnhhhheeeecccciiiimmmmeeeennnnttttoooo ddddoooo nnnneeeeggggóóóócccciiiioooo oooonnnnddddeeee aaaattttuuuuaaaa,,,, ffffaaaacccciiiilllliiiiddddaaaaddddeeee eeeemmmm iiiiddddeeeennnnttttiiiiffffiiiiccccaaaarrrr
ccccoooommmmppppoooorrrrttttaaaammmmeeeennnnttttoooossss e iiiinnnntttteeeerrrrpppprrrreeeettttaaaarrrr aaaassss iiiinnnnffffoooorrrrmmmmaaaaççççõõõõeeeessss qqqquuuueeee rrrreeeecccceeeebbbbeeee
ccccoooonnnnttttiiiinnnnuuuuaaaammmmeeeennnntttteeee,,,, fffflllleeeexxxxiiiibbbbiiiilllliiiiddddaaaaddddeeee ppppaaaarrrraaaa mmmmuuuuddddaaaarrrr ccccoooommmm ffffaaaacccciiiilllliiiiddddaaaaddddeeee e
pppprrrriiiinnnncccciiiippppaaaallllmmmmeeeennnntttteeee ééééttttiiiiccccaaaa,,,, iiiinnnntttteeeeggggrrrriiiiddddaaaaddddeeee e hhhhoooonnnneeeessssttttiiiiddddaaaaddddeeee. SSSSeeee nnnnoooo ppppaaaassssssssaaaaddddoooo
aaaallllgggguuuunnnnssss aaaattttéééé ccccoooonnnnssssiiiiddddeeeerrrraaaavvvvaaaammmm aaaacccceeeeiiiittttáááávvvveeeellll qqqquuuueeee uuuummmm llllííííddddeeeerrrr uuuussssaaaasssssssseeee ddddeeee ttttooooddddoooossss
oooossss mmmmeeeeiiiioooossss ppppoooossssssssíííívvvveeeeiiiissss,,,, llllíííícccciiiittttoooossss oooouuuu iiiillllíííícccciiiittttoooossss,,,, ppppaaaarrrraaaa aaaattttiiiinnnnggggiiiirrrr sssseeeeuuuussss ffffiiiinnnnssss,,,, hhhhoooojjjjeeee
jjjjáááá ffffiiiiccccoooouuuu pppprrrroooovvvvaaaaddddoooo qqqquuuueeee uuuummmm ccccoooommmmppppoooorrrrttttaaaammmmeeeennnnttttoooo aaaassssssssiiiimmmm lllleeeevvvvaaaa aaaaoooo
ddddeeeetttteeeerrrriiiioooorrrraaaammmmeeeennnnttttoooo ddddeeee ttttooooddddaaaa a eeeeqqqquuuuiiiippppeeee. AAAAssss eeeemmmmpppprrrreeeessssaaaassss qqqquuuueeee bbbbuuuussssccccaaaammmm
llllííííddddeeeerrrreeeessss qqqquuuueeee sssseeeejjjjaaaammmm lllleeeeaaaaiiiissss à oooorrrrggggaaaannnniiiizzzzaaaaççççããããoooo,,,, ppppoooorrrréééémmmm ddddeeeessssoooonnnneeeessssttttoooossss ppppaaaarrrraaaa
ccccoooommmm o mmmmeeeerrrrccccaaaaddddoooo,,,, aaaaccccaaaabbbbaaaammmm ddddeeeessssccccoooobbbbrrrriiiinnnnddddoooo qqqquuuueeee oooossss ddddeeeessssoooonnnneeeessssttttoooossss tttteeeennnnddddeeeemmmm
a sssseeeerrrr aaaassssssssiiiimmmm eeeemmmm ttttooooddddaaaassss aaaassss ddddiiiirrrreeeeççççõõõõeeeessss.

12. A ARTE DE LIDERAR
• UUUUmmmm bbbboooommmm aaaaddddmmmmiiiinnnniiiissssttttrrrraaaaddddoooorrrr ddddeeeevvvveeee sssseeeerrrr nnnneeeecccceeeessssssssaaaarrrriiiiaaaammmmeeeennnntttteeee uuuummmm
bbbboooommmm llllííííddddeeeerrrr,,,, jjjjáááá ddddiiiizzzziiiiaaaa CCCChhhhiiiiaaaavvvveeeennnnaaaattttoooo (1111999999999999). EEEEnnnnttttrrrreeeettttaaaannnnttttoooo nnnnããããoooo sssseeee
ddddeeeevvvveeee ccccoooonnnnffffuuuunnnnddddiiiirrrr lllliiiiddddeeeerrrraaaannnnççççaaaa ccccoooommmm ddddiiiirrrreeeeççççããããoooo nnnneeeemmmm ccccoooommmm
ggggeeeerrrrêêêênnnncccciiiiaaaa. SSSSeeee uuuummmm bbbboooommmm aaaaddddmmmmiiiinnnniiiissssttttrrrraaaaddddoooorrrr ddddeeeevvvveeee sssseeeerrrr
nnnneeeecccceeeessssssssaaaarrrriiiiaaaammmmeeeennnntttteeee uuuummmm bbbboooommmm llllííííddddeeeerrrr,,,, aaaaoooo ccccoooonnnnttttrrrráááárrrriiiioooo ddddoooo qqqquuuueeee
ttttooooddddoooossss ppppeeeennnnssssaaaammmm nnnneeeemmmm sssseeeemmmmpppprrrreeee uuuummmm llllííííddddeeeerrrr é uuuummmm
aaaaddddmmmmiiiinnnniiiissssttttrrrraaaaddddoooorrrr. TTTTooooddddaaaa oooorrrrggggaaaannnniiiizzzzaaaaççççããããoooo ppppoooorrrr mmmmeeeennnnoooorrrr qqqquuuueeee sssseeeejjjjaaaa,,,,
ccccoooommmm ffffiiiinnnnssss lllluuuuccccrrrraaaattttiiiivvvvoooossss,,,, oooouuuu nnnnããããoooo,,,, tttteeeemmmm sssseeeemmmmpppprrrreeee aaaallllgggguuuuéééémmmm qqqquuuueeee
rrrreeeessssppppoooonnnnddddeeee ppppoooorrrr eeeellllaaaa. O pppprrrróóóópppprrrriiiioooo cccchhhheeeeffffeeee,,,, oooouuuu aaaallllgggguuuummmm
eeeennnnccccaaaarrrrrrrreeeeggggaaaaddddoooo,,,, oooouuuu ggggeeeerrrreeeennnntttteeee,,,, e aaaassss vvvveeeezzzzeeeessss sssseeeemmmm oo
ccccccccoooooooonnnnnnnnhhhhhhhheeeeeeeecccccccciiiiiiiimmmmmmmmeeeeeeeennnnnnnnttttttttoooooooo ddddddddoooooooo ddddddddoooooooonnnnnnnnoooooooo ddddddddaaaaaaaa eeeeeeeemmmmmmmmpppppppprrrrrrrreeeeeeeessssssssaaaaaaaa,,,,,,,, uuuuuuuummmmmmmm ffffffffuuuuuuuunnnnnnnncccccccciiiiiiiioooooooonnnnnnnnáááááááárrrrrrrriiiiiiiioooooooo
ccccoooommmmoooo oooossss oooouuuuttttrrrroooossss,,,,ppppoooorrrréééémmmm,,,, ffffuuuunnnncccciiiioooonnnnáááárrrriiiioooo eeeesssssssseeee qqqquuuueeee tttteeeemmmm
iiiinnnniiiicccciiiiaaaattttiiiivvvvaaaa e ssssaaaabbbbeeee ccccoooommmmoooo ppppoooouuuuccccoooossss mmmmoooottttiiiivvvvaaaarrrr aaaassss ppppeeeessssssssooooaaaassss qqqquuuueeee
ttttrrrraaaabbbbaaaallllhhhhaaaammmm aaaaoooo sssseeeeuuuu llllaaaaddddoooo. EEEEmmmm oooouuuuttttrrrraaaassss ppppaaaallllaaaavvvvrrrraaaassss ssssããããoooo llllííííddddeeeerrrreeeessss
ddddoooo aaaammmmbbbbiiiieeeennnntttteeee oooonnnnddddeeee ttttrrrraaaabbbbaaaallllhhhhaaaammmm. NNNNããããoooo ssssiiiiggggnnnniiiiffffiiiiccccaaaa qqqquuuueeee ssssããããoooo
bbbboooonnnnssss llllííííddddeeeerrrreeeessss,,,, mmmmaaaassss ssssããããoooo llllííííddddeeeerrrreeeessss ppppoooorrrrqqqquuuueeee ssssããããoooo rrrreeeessssppppoooonnnnssssáááávvvveeeeiiiissss
ppppoooorrrr ffffuuuunnnnççççõõõõeeeessss ee ppppeeeessssssssooooaaaassss ddddaaaa eeeemmmmpppprrrreeeessssaaaa,,,, oooouuuu aaaallllgggguuuummmm
ddddeeeeppppaaaarrrrttttaaaammmmeeeennnnttttoooo ddddeeeellllaaaa. AAAAffffiiiinnnnaaaallll ttttooooddddaaaassss aaaassss oooorrrrggggaaaannnniiiizzzzaaaaççççõõõõeeeessss
pppprrrreeeecccciiiissssaaaammmm ddddeeee llllííííddddeeeerrrreeeessss eeeemmmm ttttooooddddoooossss oooossss sssseeeeuuuussss nnnníííívvvveeeeiiiissss ee eeeemmmm ttttooooddddaaaassss
aaaassss ssssuuuuaaaassss áááárrrreeeeaaaassss ddddeeee aaaattttuuuuaaaaççççããããoooo.

13. ESTILOS DE LIDERANÇA
• NNNNaaaa lllliiiiddddeeeerrrraaaannnnççççaaaa aaaauuuuttttooooccccrrrrááááttttiiiiccccaaaa o llllííííddddeeeerrrr cccceeeennnnttttrrrraaaalllliiiizzzzaaaa ttttoooottttaaaallllmmmmeeeennnntttteeee a
aaaauuuuttttoooorrrriiiiddddaaaaddddeeee e aaaassss ddddeeeecccciiiissssõõõõeeeessss. OOOOssss ssssuuuubbbboooorrrrddddiiiinnnnaaaaddddoooossss nnnnããããoooo ttttêêêêmmmm
nnnneeeennnnhhhhuuuummmmaaaa lllliiiibbbbeeeerrrrddddaaaaddddeeee ddddeeee eeeessssccccoooollllhhhhaaaa. O llllííííddddeeeerrrr aaaauuuuttttooooccccrrrrááááttttiiiiccccoooo é
ddddoooommmmiiiinnnnaaaaddddoooorrrr,,,, eeeemmmmiiiitttteeee oooorrrrddddeeeennnnssss e eeeessssppppeeeerrrraaaa oooobbbbeeeeddddiiiiêêêênnnncccciiiiaaaa cccceeeeggggaaaa ddddoooossss
ssssuuuubbbboooorrrrddddiiiinnnnaaaaddddoooossss. OOOOssss ggggrrrruuuuppppoooossss ssssuuuubbbbmmmmeeeettttiiiiddddoooossss à lllliiiiddddeeeerrrraaaannnnççççaaaa
aaaauuuuttttooooccccrrrrááááttttiiiiccccaaaa aaaapppprrrreeeesssseeeennnnttttaaaammmm mmmmaaaaiiiioooorrrr vvvvoooolllluuuummmmeeee ddddeeee ttttrrrraaaabbbbaaaallllhhhhoooo
pppprrrroooodddduuuuzzzziiiiddddoooo,,,, ccccoooommmm eeeevvvviiiiddddeeeennnntttteeeessss ssssiiiinnnnaaaaiiiissss ddddeeee tttteeeennnnssssããããoooo,,,, ffffrrrruuuussssttttrrrraaaaççççããããoooo e
aaaaggggrrrreeeessssssssiiiivvvviiiiddddaaaaddddeeee. O llllííííddddeeeerrrr é tttteeeemmmmiiiiddddoooo ppppeeeelllloooo ggggrrrruuuuppppoooo,,,, qqqquuuueeee ssssóóóó
ttttrrrraaaabbbbaaaallllhhhhaaaa qqqquuuuaaaannnnddddoooo eeeelllleeee eeeessssttttáááá pppprrrreeeesssseeeennnntttteeee. A lllliiiiddddeeeerrrraaaannnnççççaaaa
aaaaaaaauuuuuuuuttttttttooooooooccccccccrrrrrrrrááááááááttttttttiiiiiiiiccccccccaaaaaaaa eeeeeeeennnnnnnnffffffffaaaaaaaattttttttiiiiiiiizzzzzzzzaaaaaaaa ssssssssoooooooommmmmmmmeeeeeeeennnnnnnntttttttteeeeeeee oo llllllllííííííííddddddddeeeeeeeerrrrrrrr..
• JJJJáááá eeeemmmm uuuummmmaaaa lllliiiiddddeeeerrrraaaannnnççççaaaa lllliiiibbbbeeeerrrraaaallll,,,, o llllííííddddeeeerrrr ppppeeeerrrrmmmmiiiitttteeee ttttoooottttaaaallll
lllliiiibbbbeeeerrrrddddaaaaddddeeee ppppaaaarrrraaaa a ttttoooommmmaaaaddddaaaa ddddeeee ddddeeeecccciiiissssõõõõeeeessss iiiinnnnddddiiiivvvviiiidddduuuuaaaaiiiissss oooouuuu eeeemmmm
ggggrrrruuuuppppoooossss,,,, ppppaaaarrrrttttiiiicccciiiippppaaaannnnddddoooo ddddeeeellllaaaassss aaaappppeeeennnnaaaassss qqqquuuuaaaannnnddddoooo ssssoooolllliiiicccciiiittttaaaaddddoooo
ppppeeeelllloooo ggggrrrruuuuppppoooo. O ccccoooommmmppppoooorrrrttttaaaammmmeeeennnnttttoooo ddddoooo llllííííddddeeeerrrr é eeeevvvvaaaassssiiiivvvvoooo e sssseeeemmmm
ffffiiiirrrrmmmmeeeezzzzaaaa. OOOOssss ggggrrrruuuuppppoooossss ssssuuuubbbbmmmmeeeettttiiiiddddoooossss à lllliiiiddddeeeerrrraaaannnnççççaaaa lllliiiibbbbeeeerrrraaaallll nnnnããããoooo
sssseeee ssssaaaaíííírrrraaaammmm bbbbeeeemmmm,,,, nnnneeeemmmm qqqquuuuaaaannnnttttoooo à qqqquuuuaaaalllliiiiddddaaaaddddeeee ddddoooo ttttrrrraaaabbbbaaaallllhhhhoooo,,,,
ccccoooommmm ffffoooorrrrtttteeeessss ssssiiiinnnnaaaaiiiissss ddddeeee iiiinnnnddddiiiivvvviiiidddduuuuaaaalllliiiissssmmmmoooo,,,, ddddeeeessssaaaaggggrrrreeeeggggaaaaççççããããoooo ddddoooo
ggggrrrruuuuppppoooo,,,, iiiinnnnssssaaaattttiiiissssffffaaaaççççããããoooo,,,, aaaaggggrrrreeeessssssssiiiivvvviiiiddddaaaaddddeeee e ppppoooouuuuccccoooo rrrreeeessssppppeeeeiiiittttoooo aaaaoooo
llllííííddddeeeerrrr. O llllííííddddeeeerrrr é iiiiggggnnnnoooorrrraaaaddddoooo ppppeeeelllloooo ggggrrrruuuuppppoooo. A lllliiiiddddeeeerrrraaaannnnççççaaaa lllliiiibbbbeeeerrrraaaallll
eeeennnnffffaaaattttiiiizzzzaaaa ssssoooommmmeeeennnntttteeee oo ggggrrrruuuuppppoooo.

14. ESTILOS DE LIDERANÇA
• NNNNaaaa LLLLiiiiddddeeeerrrraaaannnnççççaaaa ddddeeeemmmmooooccccrrrrááááttttiiiiccccaaaa,,,, o llllííííddddeeeerrrr é eeeexxxxttttrrrreeeemmmmaaaammmmeeeennnntttteeee
ccccoooommmmuuuunnnniiiiccccaaaattttiiiivvvvoooo,,,, eeeennnnccccoooorrrraaaajjjjaaaa a ppppaaaarrrrttttiiiicccciiiippppaaaaççççããããoooo ddddaaaassss ppppeeeessssssssooooaaaassss e sssseeee
pppprrrreeeeooooccccuuuuppppaaaa iiiigggguuuuaaaallllmmmmeeeennnntttteeee ccccoooommmm o ttttrrrraaaabbbbaaaallllhhhhoooo e ccccoooommmm o ggggrrrruuuuppppoooo. O
llllííííddddeeeerrrr aaaattttuuuuaaaa ccccoooommmmoooo uuuummmm ffffaaaacccciiiilllliiiittttaaaaddddoooorrrr ppppaaaarrrraaaa oooorrrriiiieeeennnnttttaaaarrrr o ggggrrrruuuuppppoooo,,,,
aaaajjjjuuuuddddaaaannnnddddoooo nnnnaaaassss ddddeeeeffffiiiinnnniiiiççççõõõõeeeessss ddddoooossss pppprrrroooobbbblllleeeemmmmaaaassss e nnnnaaaassss ssssoooolllluuuuççççõõõõeeeessss,,,,
ccccoooooooorrrrddddeeeennnnaaaannnnddddoooo aaaassss aaaattttiiiivvvviiiiddddaaaaddddeeeessss e ssssuuuuggggeeeerrrriiiinnnnddddoooo iiiiddddééééiiiiaaaassss. OOOOssss ggggrrrruuuuppppoooo
ssssuuuubbbbmmmmeeeettttiiiiddddoooossss à lllliiiiddddeeeerrrraaaannnnççççaaaa ddddeeeemmmmooooccccrrrrááááttttiiiiccccaaaa aaaapppprrrreeeesssseeeennnnttttaaaammmm bbbbooooaaaa
qqqquuuuaaaannnnttttiiiiddddaaaaddddeeee ddddeeee ttttrrrraaaabbbbaaaallllhhhhoooo e qqqquuuuaaaalllliiiiddddaaaaddddeeee
ssssuuuurrrrpppprrrreeeeeeeennnnddddeeeennnntttteeeemmmmeeeennnntttteeee mmmmeeeellllhhhhoooorrrr,,,, aaaaccccoooommmmppppaaaannnnhhhhaaaaddddaaaassss ddddeeee uuuummmm
cccccccclllllllliiiiiiiimmmmmmmmaaaaaaaa ddddddddeeeeeeee ssssssssaaaaaaaattttttttiiiiiiiissssssssffffffffaaaaaaaaççççççççããããããããoooooooo,,,,,,,, iiiiiiiinnnnnnnntttttttteeeeeeeeggggggggrrrrrrrraaaaaaaaççççççççããããããããoooooooo ggggggggrrrrrrrruuuuuuuuppppppppaaaaaaaallllllll,,,,,,,, rrrrrrrreeeeeeeessssssssppppppppoooooooonnnnnnnnssssssssaaaaaaaabbbbbbbbiiiiiiiilllllllliiiiiiiiddddddddaaaaaaaaddddddddeeeeeeee
e ccccoooommmmpppprrrroooommmmeeeettttiiiimmmmeeeennnnttttoooo ddddaaaassss ppppeeeessssssssooooaaaassss.
• Na prática, administrador poderá utilizar os três estilos
de liderança, de acordo com a tarefa a ser executada, as
pessoas e a situação. O administrador tanto poderá
mandar cumprir as ordens como sugerir aos
colaboradores a realização de certas tarefas, ou ainda
consultar antes de tomar decisão. O desafio está em
saber como aplicar cada estilo, com quem e em que
circunstância e tarefas a serem desenvolvidas.

15. LIDERANÇA ORIENTADA LLLIIIDDDEEERRRAAANNNÇÇÇAAA OOORRRIIIEEENNNTTTAAADDDAAA PPPPAAAARRRRAAAA RRRREEEESSSSUUUULLLLTTTTAAAADDDDOOOOSSSS
• LLLLiiiiddddeeeerrrraaaannnnççççaaaa eeeessssttttáááá ddddiiiirrrreeeettttaaaammmmeeeennnntttteeee lllliiiiggggaaaaddddaaaa ccccoooommmm rrrreeeessssuuuullllttttaaaaddddoooossss,,,, ppppooooiiiissss
a mmmmaaaarrrrccccaaaa ddddaaaa lllliiiiddddeeeerrrraaaannnnççççaaaa ddddeeeessssccccrrrreeeevvvveeee oooossss rrrreeeessssuuuullllttttaaaaddddoooossss ddddiiiissssttttiiiinnnnttttoooossss
qqqquuuueeee oooossss llllííííddddeeeerrrreeeessss pppprrrrooooppppoooorrrrcccciiiioooonnnnaaaammmm à eeeemmmmpppprrrreeeessssaaaa. DDDDeeeevvvveeeemmmm eeeelllleeeessss
ssssaaaabbbbeeeerrrr qqqquuuuaaaallll a eeeessssttttrrrraaaattttééééggggiiiiaaaa eeeemmmmpppprrrreeeessssaaaarrrriiiiaaaallll a sssseeeerrrr uuuussssaaaaddddaaaa e o ggggrrrraaaauuuu
ddddeeee pppprrrroooonnnnttttiiiiddddããããoooo e a ccccaaaappppaaaacccciiiiddddaaaaddddeeee ppppaaaarrrraaaa ggggeeeerrrraaaarrrr oooossss rrrreeeessssuuuullllttttaaaaddddoooossss.
OOOOssss llllííííddddeeeerrrreeeessss oooorrrriiiieeeennnnttttaaaaddddoooossss ppppaaaarrrraaaa o rrrreeeessssuuuullllttttaaaaddddoooo pppprrrreeeecccciiiissssaaaammmm
ccccoooonnnnttttiiiinnnnuuuuaaaammmmeeeennnntttteeee rrrreeeessssppppoooonnnnddddeeeerrrr a sssseeeegggguuuuiiiinnnntttteeee ppppeeeerrrrgggguuuunnnnttttaaaa: ””””oooo qqqquuuueeee é
nnnneeeecccceeeessssssssáááárrrriiiioooo????”””” , aaaannnntttteeeessss ddddeeee ddddeeeecccciiiiddddiiiirrrreeeemmmm ssssoooobbbbrrrreeee ccccoooommmmoooo pppprrrroooodddduuuuzzzziiiirrrr
oooossss ttttrrrraaaabbbbaaaallllhhhhoooossss aaaallllmmmmeeeejjjjaaaaddddoooossss iiiissssssssoooo nnnnoooossss lllleeeevvvvaaaa a eeeennnntttteeeennnnddddeeeerrrr qqqquuuueeee
aaaaaaaallllllllgggggggguuuuuuuunnnnnnnnssssssss llllllllííííííííddddddddeeeeeeeerrrrrrrreeeeeeeessssssss aaaaaaaattttttttuuuuuuuuaaaaaaaammmmmmmm sssssssseeeeeeeemmmmmmmm oo mmmmmmmmeeeeeeeennnnnnnnoooooooorrrrrrrr ccccccccoooooooonnnnnnnnhhhhhhhheeeeeeeecccccccciiiiiiiimmmmmmmmeeeeeeeennnnnnnnttttttttoooooooo ddddddddoooooooossssssss
rrrreeeessssuuuullllttttaaaaddddoooossss nnnneeeecccceeeessssssssáááárrrriiiioooossss,,,, oooouuuu sssseeeejjjjaaaa,,,, ttttrrrraaaabbbbaaaallllhhhhaaaammmm mmmmuuuuiiiittttoooo ee
ccccoooonnnnsssseeeegggguuuueeeemmmm ppppoooouuuuccccoooo oooouuuu qqqquuuuaaaasssseeee nnnnaaaaddddaaaa. OOOOssss llllííííddddeeeerrrreeeessss qqqquuuueeee
qqqquuuueeeerrrreeeemmmm oooobbbbtttteeeerrrr rrrreeeessssuuuullllttttaaaaddddoooossss pppprrrreeeecccciiiissssaaaammmm ddddeeeeffffiiiinnnniiiirrrr oooossss rrrreeeessssuuuullllttttaaaaddddoooossss
ppppeeeellllaaaa ccccoooommmmpppprrrreeeeeeeennnnssssããããoooo ddddaaaassss nnnneeeecccceeeessssssssiiiiddddaaaaddddeeeessss ddddeeee uuuummmm ppppúúúúbbbblllliiiiccccoooo
eeeessssppppeeeeccccííííffffiiiiccccoooo oooouuuu ddddoooossss cccclllliiiieeeennnntttteeeessss eeeemmmm ggggeeeerrrraaaallll ddddeeee mmmmooooddddoooo a aaaatttteeeennnnddddeeeerrrr a
eeeessssssssaaaassss ddddeeeemmmmaaaannnnddddaaaassss,,,, ddddeeeeffffiiiinnnniiiinnnnddddoooo aaaassssssssiiiimmmm sssseeeeuuuu ppppaaaappppeeeellll eeeemmmm tttteeeerrrrmmmmoooossss
ddddeeee aaaaççççõõõõeeeessss pppprrrrááááttttiiiiccccaaaassss,,,, mmmmeeeeddddiiiiaaaannnntttteeee a mmmmeeeennnnssssuuuurrrraaaaççççããããoooo ddddaaaassss
rrrreeeeaaaalllliiiizzzzaaaaççççõõõõeeeessss eeeemmmm ccccoooommmmppppaaaarrrraaaaççççããããoooo ccccoooommmm ssssuuuuaaaassss mmmmeeeettttaaaassss aaaavvvvaaaalllliiiiaaaannnnddddoooo
ssssuuuuaaaa eeeeffffiiiiccccáááácccciiiiaaaa.

16. LIDERANÇA ORIENTADA LLLIIIDDDEEERRRAAANNNÇÇÇAAA OOORRRIIIEEENNNTTTAAADDDAAA PPPPAAAARRRRAAAA RRRREEEESSSSUUUULLLLTTTTAAAADDDDOOOOSSSS
• EEEEnnnnttttrrrreeeettttaaaannnnttttoooo,,,, aaaassss oooorrrrggggaaaannnniiiizzzzaaaaççççõõõõeeeessss ttttêêêêmmmm pppprrrrooooccccuuuurrrraaaaddddoooo
ddddeeeesssseeeessssppppeeeerrrraaaaddddaaaammmmeeeennnntttteeee llllííííddddeeeerrrreeeessss ccccoooommmm vvvviiiissssããããoooo ddddeeee ccccrrrreeeesssscccciiiimmmmeeeennnnttttoooo ppppaaaarrrraaaa
rrrreeeeddddiiiirrrreeeecccciiiioooonnnnaaaarrrr ssssuuuuaaaassss ooooppppeeeerrrraaaaççççõõõõeeeessss eeeemmmm uuuummmmaaaa ééééppppooooccccaaaa ddddeeee ddddeeeeccccllllíííínnnniiiioooo ddddoooo
aaaappppooooiiiioooo ggggoooovvvveeeerrrrnnnnaaaammmmeeeennnnttttaaaallll ee fffflllloooorrrreeeesssscccciiiimmmmeeeennnnttttoooo ddddaaaassss nnnneeeecccceeeessssssssiiiiddddaaaaddddeeeessss
ssssoooocccciiiiaaaaiiiissss,,,, aaaaddddmmmmiiiittttiiiinnnnddddoooo aaaaddddmmmmiiiinnnniiiissssttttrrrraaaaddddoooorrrreeeessss ((((llllííííddddeeeerrrreeeessss)))) ccccoooommmm uuuummmm
pppprrrrooooppppóóóóssssiiiittttoooo úúúúnnnniiiiccccoooo ddddeeee aaaallllaaaavvvvaaaannnnccccaaaarrrr aaaassss vvvveeeennnnddddaaaassss ddddaaaa eeeemmmmpppprrrreeeessssaaaa,,,,
ccccoooonnnnqqqquuuuiiiissssttttaaaarrrr nnnnoooovvvvoooossss cccclllliiiieeeennnntttteeeessss e mmmmaaaannnntttteeeerrrr oooossss aaaattttuuuuaaaaiiiissss. NNNNoooo eeeennnnttttaaaannnnttttoooo
eeeesssssssseeeessss llllííííddddeeeerrrreeeessss ttttêêêêmmmm sssseeee pppprrrreeeecccciiiippppiiiittttaaaaddddoooo ddddeeeevvvviiiiddddoooo à pppprrrreeeessssssssããããoooo qqqquuuueeee llllhhhheeee é
iiiimmmmppppoooossssttttaaaa,,,, aaaaccccaaaabbbbaaaammmm aaaaggggiiiinnnnddddoooo ddddeeee ffffoooorrrrmmmmaaaa iiiirrrrrrrraaaacccciiiioooonnnnaaaallll ppppaaaarrrraaaa ccccoooommmm oooossss sssseeeeuuuussss
ccccoooollllaaaabbbboooorrrraaaaddddoooorrrreeeessss,,,, ppppeeeerrrrddddeeeennnnddddoooo aaaassssssssiiiimmmm ttttoooottttaaaallllmmmmeeeennnntttteeee a eeeessssssssêêêênnnncccciiiiaaaa ddddaaaa
lllllllliiiiiiiiddddddddeeeeeeeerrrrrrrraaaaaaaannnnnnnnççççççççaaaaaaaa,,,,,,,, qqqqqqqquuuuuuuueeeeeeee sssssssseeeeeeee ccccccccoooooooonnnnnnnncccccccceeeeeeeennnnnnnnttttttttrrrrrrrraaaaaaaa eeeeeeeemmmmmmmm iiiiiiiinnnnnnnncccccccceeeeeeeennnnnnnnttttttttiiiiiiiivvvvvvvvaaaaaaaarrrrrrrr,,,,,,,, oooooooorrrrrrrriiiiiiiieeeeeeeennnnnnnnttttttttaaaaaaaarrrrrrrr ee eeeeeeeennnnnnnnssssssssiiiiiiiinnnnnnnnaaaaaaaarrrrrrrr,,,,,,,,
sssseeeegggguuuuiiiinnnnddddoooo ddddaaaa ccccoooollllaaaabbbboooorrrraaaaççççããããoooo ddddoooossss ssssuuuubbbboooorrrrddddiiiinnnnaaaaddddoooossss qqqquuuueeee iiiimmmmpppplllliiiiccccaaaa eeeemmmm
ccccooooooooppppeeeerrrraaaarrrr aaaajjjjuuuuddddaaaarrrr ssssuuuuggggeeeerrrriiiirrrr ee ppppaaaarrrrttttiiiicccciiiippppaaaarrrr.
• LLLLiiiiddddeeeerrrraaaannnnççççaaaa oooorrrriiiieeeennnnttttaaaaddddaaaa ppppaaaarrrraaaa rrrreeeessssuuuullllttttaaaaddddoooossss é ssssiiiimmmmiiiillllaaaarrrr à lllliiiiddddeeeerrrraaaannnnççççaaaa
vvvviiiissssiiiioooonnnnáááárrrriiiiaaaa,,,, aaaammmmbbbbaaaassss tttteeeemmmm o pppprrrrooooppppóóóóssssiiiittttoooo ddddeeee pppprrrrooooppppoooorrrrcccciiiioooonnnnaaaarrrr uuuummmm ffffuuuuttttuuuurrrroooo
à eeeemmmmpppprrrreeeessssaaaa. NNNNoooo ccccaaaassssoooo ddddaaaa lllliiiiddddeeeerrrraaaannnnççççaaaa vvvviiiissssiiiioooonnnnáááárrrriiiiaaaa o ffffuuuuttttuuuurrrroooo éé mmmmaaaaiiiissss
iiiimmmmppppoooorrrrttttaaaannnntttteeee qqqquuuueeee o ppppaaaassssssssaaaaddddoooo,,,, ssssaaaalllliiiieeeennnnttttaaaannnnddddoooo qqqquuuueeee nnnnããããoooo hhhháááá mmmmaaaaqqqquuuuiiiinnnnaaaa
mmmmaaaaiiiissss ppppooooddddeeeerrrroooossssaaaa ppppaaaarrrraaaa ddddiiiirrrreeeecccciiiioooonnnnaaaarrrr uuuummmmaaaa oooorrrrggggaaaannnniiiizzzzaaaaççççããããoooo ppppaaaarrrraaaa
eeeexxxxcccceeeellllêêêênnnncccciiiiaaaa e o ssssuuuucccceeeessssssssoooo dddduuuurrrraaaaddddoooouuuurrrroooo ddddoooo qqqquuuueeee uuuummmmaaaa vvvviiiissssããããoooo aaaattttrrrraaaaeeeennnntttteeee,,,,
ccccoooommmmppppeeeennnnssssaaaaddddoooorrrraaaa e rrrreeeeaaaalllliiiizzzzáááávvvveeeellll ddddoooo ffffuuuuttttuuuurrrroooo,,,, aaaammmmppppllllaaaammmmeeeennnntttteeee
ccccoooommmmppppaaaarrrrttttiiiillllhhhhaaaaddddaaaa.

17. CONSIDERAÇÕES FINAIS
• Esse trabalho tem como ponto relevante abordar a
respeito do estilo, das qualidades e dos elementos que
caracterizam a liderança associada ao sucesso e
orientada para resultados.
• A teoria garante que para gerir pessoas, não basta
apenas dar instruções e ordens, motivar e comunicar,
más sim é preciso liderar, e é ai que está o desafio, pois
liderar é a capacidade de influenciar o comportamento
de outras pessoas para obter rreessuullttaaddooss ee aallccaannççaarr oo
sucesso.
• O líder tem como objetivo principal motivar com
entusiasmo para que seus colaboradores retribuam com
os resultados desejados na obtenção do sucesso
profissional e pessoal. A essência da liderança faz com
que os colaboradores gerem os resultados com
satisfação, liderança e o ato de liderar, influenciar a
equipe e estimular o comprometimento de cada um na
geração dos resultados.

18. CONSIDERAÇÕES FINAIS
• Um líder não apenas possui seguidores,
exibe também uma série de características
que as pessoas procuram, admiram e
procuram imitar.
• Verifica-se que a preocupação em formar
líderes capazes de liderar suas instituições
perdeu-se ao longo do tempo e muitos
questionam se estamos perdendo grandes
lideres como o Papa João Paulo II, porém, na
verdade não estamos, pois o que acontece é
que estamos caminhando para um novo
formato de Liderança onde não haverá um
grande líder más sim vários líderes nas mais
diversas áreas de atuação.

19. REFERÊNCIA BIBLIOGRÁFICA
• CHIAVENATO, Idalberto. Administração CCCHHHIIIAAAVVVEEENNNAAATTTOOO,,, IIIdddaaalllbbbeeerrrtttooo... AAAdddmmmiiinnniiissstttrrraaaçççãããooo nnnnoooossss nnnnoooovvvvoooossss
tttteeeemmmmppppoooossss.... 7777.... eeeedddd.... RRRRiiiioooo ddddeeee JJJJaaaannnneeeeiiiirrrroooo:::: CCCCaaaammmmppppuuuussss,,,, 1111999999999999....
• HHHHUUUUNNNNTTTTEEEERRRR,,,, JJJJaaaammmmeeeessss CCCC.... CCCCoooommmmoooo sssseeee ttttoooorrrrnnnnaaaarrrr uuuummmm llllííííddddeeeerrrr
sssseeeerrrrvvvviiiiddddoooorrrr.... 6666.... eeeedddd.... RRRRiiiioooo ddddeeee JJJJaaaannnneeeeiiiirrrroooo:::: SSSSeeeexxxxttttaaaannnntttteeee,,,, 2222000000006666....
• HHHHUUUUNNNNTTTTEEEERRRR,,,, JJJJaaaammmmeeeessss CCCC.... OOOO MMMMoooonnnnggggeeee eeee oooo EEEExxxxeeeeccccuuuuttttiiiivvvvoooo....
((((ttttrrrraaaadddduuuuççççããããoooo MMMMaaaarrrriiiiaaaa ddddaaaa CCCCoooonnnncccceeeeiiiiççççããããoooo FFFFoooorrrrnnnnoooossss MMMMaaaaggggaaaallllhhhhããããeeeessss)))) 6666....
eeeedddd.... RRRRiiiioooo ddddeeee JJJJaaaannnneeeeiiiirrrroooo:::: SSSSeeeexxxxttttaaaannnntttteeee,,,, 2222000000004444....
RRRREEEEVVVVIIIISSSSTTTTAAAA CCCCIIIIEEEENNNNTTTTÍÍÍÍFFFFIIIICCCCAAAA EEEELLLLEEEETTTTÔÔÔÔNNNNIIIICCCCAAAA DDDDEEEE AAAADDDDMMMMIIIINNNNIIIISSSSTTTTRRRRAAAAÇÇÇÇÃÃÃÃOOOO
– IIIISSSSSSSSNNNN:::: 1111666677776666-6666888822222222
AAAAnnnnoooo VVVVIIIIIIIIIIII – NNNNúúúúmmmmeeeerrrroooo 11114444 – JJJJuuuunnnnhhhhoooo ddddeeee 2222000000008888 – PPPPeeeerrrriiiióóóóddddiiiiccccoooossss SSSSeeeemmmmeeeessssttttrrrraaaallll