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Leveraging Social Media for Business - WMU/HCOB - Oct 29,2010

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Jason Kehrer
Jason Kehrer

Presentation given as part of the Keystone Community Bank Breakfast Speaker Series on Friday, Oct. 29 2010, at Western Michigan University's Haworth College of Business. http://hcobwmu.blogspot.com/2010/10/social-media-in-business-is-subject-of.html

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Leveraging Social Media for Business. Jason Kehrer - The Image Group WMU - Haworth College of Business Keystone Community Bank Breakfast Speaker Series October 29, 2010 Friday, October 29, 2010
Brought to you by: Friday, October 29, 2010
Who am I? Friday, October 29, 2010
Husband. Father-to-be. Lifelong learner. Storyteller. Technophile. Friday, October 29, 2010
Why is social media a big deal? Friday, October 29, 2010
75 - 100m on Twitter... tweeting 50m+ x a day. Friday, October 29, 2010
500m+ on Facebook... 50% login at least once a day. 35-40m status updates each day. average of 55 minutes per day. Friday, October 29, 2010
In January 2010,people in the US... watched 32.4 BILLION videos online (99% on YouTube). Friday, October 29, 2010
LinkedIn... well over 70 million users. 80% of companies using LI to hire. Friday, October 29, 2010
What does “social media” really mean? Friday, October 29, 2010
Style of communication. Tools + networks. Friday, October 29, 2010
•Short bursts. •Constant stream. •User-generated content. •Commenting,listening,sharing. Friday, October 29, 2010
A few networks. Friday, October 29, 2010
The old standbys. Friday, October 29, 2010
The media junkies. Friday, October 29, 2010
The young punks. Friday, October 29, 2010
People are talking about you. Friday, October 29, 2010
People are talking about your brand. Friday, October 29, 2010
People are talking about your company. Friday, October 29, 2010
Are you listening? Friday, October 29, 2010
Examples. Friday, October 29, 2010
Friday, October 29, 2010
Friday, October 29, 2010
Friday, October 29, 2010
Friday, October 29, 2010
Friday, October 29, 2010
Friday, October 29, 2010
Challenges. Friday, October 29, 2010
Challenges. Art,not science(pace,voice) Solid brand essence. Permission to team. Investment. Content. Friday, October 29, 2010
Q+A. Friday, October 29, 2010
imagegroup.com @jasonkehrer jason.kehrer@imagegroup.com Friday, October 29, 2010

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Leveraging Social Media for Business - WMU/HCOB - Oct 29,2010

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