We would like to make clear that the organisation was only used for the purpose of the execution of the campaign.
In a group of 6 students we were asked to create an advertising campaign. We chose the non- profit organisation "Γενική Γραμματεία Νέας Γενιάς" to launch a campaign in order to criticise in a humourous way some bad habbits of Greek people, looking for a change in their behaviour.
The document discusses key concepts in Java object-oriented programming including objects, classes, inheritance, interfaces, and packages. Objects have state and behavior, classes define types of objects, inheritance allows subclasses to extend superclasses, interfaces define standardized behaviors, and packages organize related classes and interfaces.
Este documento presenta un taller de ciencias sociales para estudiantes de quinto grado. Contiene 36 preguntas sobre temas como la tierra, el clima, la economía, la política y la historia de Colombia. Las preguntas incluyen opciones múltiples y preguntas abiertas. El taller busca evaluar el conocimiento de los estudiantes sobre estos temas fundamentales.
- The casual dining industry, which includes sit-down restaurants serving alcohol and entrees priced $10-$20, is experiencing declines for the first time in years
- Building frequency of visits from existing customers through targeted marketing like email is 7-10 times more cost effective than acquiring new customers
- eDining Advantage is an opt-in email marketing service that helps restaurants encourage greater customer frequency and loyalty through customized email campaigns, leading to increased revenues
A scientist named Ray Kurzweil believes that by 2029, robots will be more intelligent than humans. Kurzweil works as the Director of Engineering at Google and is considered one of the world's leading experts on artificial intelligence. He predicts that computers will be able to learn from experiences like humans and engage in activities such as telling jokes and stories, even flirting. While Kurzweil's prediction of 2029 is much sooner than many believe, he notes that AI experts previously predicted it would take hundreds of years for computers to surpass human intelligence.
Considerado, para muitos franceses, o governante mais bem-sucedido da história da França. Algumas pessoas dizem que ele foi tão bem-sucedido devido sua habilidade como estrategista, seu espírito de liderança e seu talento para empolgar os soldados com promessas de glória e riqueza após cada vitória.
Difference between asp and php from my point of view and al ot of search i describe both technologies , i hope you get some information after reading this good luck
El documento presenta una serie de actividades que un estudiante debe completar sobre temas históricos de los siglos XIX y XX. Estas incluyen elaborar mapas conceptuales, fichas informativas y cuadros sobre eventos como las guerras mundiales, la revolución rusa, el fascismo, la guerra fría, la separación de Panamá, presidentes colombianos y transformaciones culturales en Colombia. El estudiante también debe crear una historieta sobre la masacre de las bananeras y un afiche sobre el impacto ambiental de los conflictos bélic
The document discusses key concepts in Java object-oriented programming including objects, classes, inheritance, interfaces, and packages. Objects have state and behavior, classes define types of objects, inheritance allows subclasses to extend superclasses, interfaces define standardized behaviors, and packages organize related classes and interfaces.
Este documento presenta un taller de ciencias sociales para estudiantes de quinto grado. Contiene 36 preguntas sobre temas como la tierra, el clima, la economía, la política y la historia de Colombia. Las preguntas incluyen opciones múltiples y preguntas abiertas. El taller busca evaluar el conocimiento de los estudiantes sobre estos temas fundamentales.
- The casual dining industry, which includes sit-down restaurants serving alcohol and entrees priced $10-$20, is experiencing declines for the first time in years
- Building frequency of visits from existing customers through targeted marketing like email is 7-10 times more cost effective than acquiring new customers
- eDining Advantage is an opt-in email marketing service that helps restaurants encourage greater customer frequency and loyalty through customized email campaigns, leading to increased revenues
A scientist named Ray Kurzweil believes that by 2029, robots will be more intelligent than humans. Kurzweil works as the Director of Engineering at Google and is considered one of the world's leading experts on artificial intelligence. He predicts that computers will be able to learn from experiences like humans and engage in activities such as telling jokes and stories, even flirting. While Kurzweil's prediction of 2029 is much sooner than many believe, he notes that AI experts previously predicted it would take hundreds of years for computers to surpass human intelligence.
Considerado, para muitos franceses, o governante mais bem-sucedido da história da França. Algumas pessoas dizem que ele foi tão bem-sucedido devido sua habilidade como estrategista, seu espírito de liderança e seu talento para empolgar os soldados com promessas de glória e riqueza após cada vitória.
Difference between asp and php from my point of view and al ot of search i describe both technologies , i hope you get some information after reading this good luck
El documento presenta una serie de actividades que un estudiante debe completar sobre temas históricos de los siglos XIX y XX. Estas incluyen elaborar mapas conceptuales, fichas informativas y cuadros sobre eventos como las guerras mundiales, la revolución rusa, el fascismo, la guerra fría, la separación de Panamá, presidentes colombianos y transformaciones culturales en Colombia. El estudiante también debe crear una historieta sobre la masacre de las bananeras y un afiche sobre el impacto ambiental de los conflictos bélic
The document discusses Sunsilk, a hair care brand produced by Unilever. In 2006, Unilever launched Gang of Girls, a social networking site to promote Sunsilk that allowed members to upload videos and share makeovers. The site helped promote the brand to young adults. However, the site did not attract most girls and had limited reach in rural areas where many Sunsilk consumers lived. The document also examines Sunsilk's marketing strategy, product line, pricing, distribution, and factors for its success.
Building Analytic Apps for SaaS: “Analytics as a Service”Amazon Web Services
TIBCO Jaspersoft® for AWS is a business intelligence suite that helps you deliver stunning interactive reports and dashboards inside your app that make it easy for your customers to get answers. Purpose-built for AWS, our reporting and analytics server quickly and easily connects to Amazon Relational Database Service (RDS), Amazon Redshift, and Amazon EMR. It includes ad-hoc reporting, dashboards, data analysis, data visualization, and data blending. In less than 10 minutes, you can be analyzing and reporting on your data. You get a full Cloud BI server starting at less than $1/hour, with no user or data limits and no additional fees.
This webinar deck shows how embeddable analytics with TIBCO Jaspersoft for AWS gives you the power to create the experience your end users demand and how to scale and manage that experience across your customer base with AWS.
A Economia Colaborativa e seu grande potencial - Como as novas tecnologias po...Marianna Piacesi
Esta monografia tem o objetivo geral de apresentar um estudo de caso sobre as plataformas Airbnb e Uber para mostrar a força da economia colaborativa, bem como a pressão social e mercadológica sobre a mesma. Além disso, busca analisar o poder dessa nova economia e como ela fomenta negócios, ilustrar com exemplos atuais de casos onde a economia colaborativa tem levado a maior; entender como o verbo “comprar” tem sido reformulado pelo trocar, alugar, emprestar e/ou poupar; além de questionar como se dá a qualidade dos serviços com base na experiência pessoal. Trata-se de um estudo de caso exploratório, de abordagem qualitativa. Além da observação e análise histórica, com levantamentos em fontes secundárias, como informações bibliográficas e documentais, foram utilizadas fontes de pesquisas em sites online de notícias a respeito das plataformas estudadas, a fim de entender melhor como anda a reputação das mesmas na atualidade.
____________________________________________________
This monograph has the general purpose of presenting a case study about Airbnb and Uber platforms to show the strength of collaborative economic and social pressure on it. In addition, try to analyze the power of this new economy and how it fosters business, illustrated with actual examples of cases where the collaborative economy has led to a higher level; to understand how the word "purchase" has been restructured by the exchange, rent, lease and / or save; beyond that, the work has the meaning to question how does service quality based on personal experience. It is an exploratory case study with a qualitative approach. Besides the observation and historical analysis, surveys on secondary sources such as bibliographic and documentary information sources were used in research on websites who bring this kind of information about the platforms studied in order to better understand how we can evaluate their reputation today.
O documento resume as principais realizações de três governadores gerais do Brasil colonial: Tomé de Souza, que fundou a primeira capital Salvador; Mem de Sá, que combateu invasões francesas e revoltas indígenas; e Luís de Vasconcelos e Souza, que pacificou os índios e resolveu problemas políticos.
The document summarizes Juan de Villanueva High School in Pola De Siero, Spain. It has four buildings that house different subject areas like music, art, technology, sciences, and an sports center. The high school has several computer classrooms, three laboratories for physics, chemistry and biology, two sports courts, a cafeteria, and administration offices. The students think their high school and teachers are fantastic.
The document provides a summary of the history and buildings of IES Juan de Villanueva high school. It details that the school was originally created in 1979 and was renamed in 1995. It describes the main buildings A through D, highlighting the classrooms and labs located in each. It also mentions the sports center and court where physical education is taught and students play sports on break.
Κ Ω Τ Σ Ο Β Ο Λ Ο Σ K-VALUES: ΟΙ ΑΞΙΕΣ ΜΑΣ «Θυμόμαστε τι μας Ενώνει»
Ο Σ κ ο π ό ς μ α ς
Τι ρόλο επιτελεί ο Σκοπός μιας εταιρεία ;
Για ποιο λόγο υπάρχει ;
Καθορίζει ΤΙ κάνουμε...ΤΙ θέλουμε να πετύχουμε
Είναι ο προορισμός μας
Τι ρόλο επιτελούν οι Αξίες σε μια εταιρεία;
Πρακτικά, τι σημαίνουν για μια εταιρεία;
Ο ι Α ξ ί ε ς μ α ς
Καθορίζουν ποιοι είμαστε και πως εργαζόμαστε
Παρέχουν σαφή καθοδήγηση σχετικά με το τι αναμένεται από τον καθένα μας σε επίπεδο συμπεριφορών
Απαντούν στο ΠΩΣ θα πετύχουμε τον Σκοπό μας
Καθορίζουν ποιοι είμαστε και πως εργαζόμαστε
Παρέχουν σαφή καθοδήγηση σχετικά με το τι αναμένεται σε επίπεδο συμπεριφορών
Απαντούν στο ΠΩΣ θα πετύχουμε τον Σκοπό μας
Αποτελούν την Πυξίδα μας
Όλοι οι άνθρωποι που ασχολούνται με τον Αγροδιατροφικό τομέα στην Ελλάδα θα πρέπει αυτό-εκπαιδευτούν στο mindset Project Management-Business Model-Διαχείριση Ιδέας που για την Ελλάδα είναι καινούργιο και πολλοί το θεωρούν ουτοπία αλλά σε διεθνές επίπεδο είναι η κοινή πρακτική που εφαρμόζεται εδώ και πολλά χρόνια.
Digital & Social Media Strategy - pomegranteKnowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki, worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://knowcrunch.com/diplomas
Παρουσίαση μου σε εκδήλωση με θέμα « Social Media & Marketing, εφαρμογή στις μικρομεσαίες επιχειρήσεις », που διοργανώθηκε στις 30.05.2013 στην αίθουσα του Επιμελητηρίου Λάρισας από την ΕΕΔΕΚΕ (Ένωση Εταιριών Διαφήμισης & Επικοινωνίας Κεντρικής Ελλάδας) και τον ΕΣΛ (Εμπορικός Σύλλογος Λάρισας).
The document discusses Sunsilk, a hair care brand produced by Unilever. In 2006, Unilever launched Gang of Girls, a social networking site to promote Sunsilk that allowed members to upload videos and share makeovers. The site helped promote the brand to young adults. However, the site did not attract most girls and had limited reach in rural areas where many Sunsilk consumers lived. The document also examines Sunsilk's marketing strategy, product line, pricing, distribution, and factors for its success.
Building Analytic Apps for SaaS: “Analytics as a Service”Amazon Web Services
TIBCO Jaspersoft® for AWS is a business intelligence suite that helps you deliver stunning interactive reports and dashboards inside your app that make it easy for your customers to get answers. Purpose-built for AWS, our reporting and analytics server quickly and easily connects to Amazon Relational Database Service (RDS), Amazon Redshift, and Amazon EMR. It includes ad-hoc reporting, dashboards, data analysis, data visualization, and data blending. In less than 10 minutes, you can be analyzing and reporting on your data. You get a full Cloud BI server starting at less than $1/hour, with no user or data limits and no additional fees.
This webinar deck shows how embeddable analytics with TIBCO Jaspersoft for AWS gives you the power to create the experience your end users demand and how to scale and manage that experience across your customer base with AWS.
A Economia Colaborativa e seu grande potencial - Como as novas tecnologias po...Marianna Piacesi
Esta monografia tem o objetivo geral de apresentar um estudo de caso sobre as plataformas Airbnb e Uber para mostrar a força da economia colaborativa, bem como a pressão social e mercadológica sobre a mesma. Além disso, busca analisar o poder dessa nova economia e como ela fomenta negócios, ilustrar com exemplos atuais de casos onde a economia colaborativa tem levado a maior; entender como o verbo “comprar” tem sido reformulado pelo trocar, alugar, emprestar e/ou poupar; além de questionar como se dá a qualidade dos serviços com base na experiência pessoal. Trata-se de um estudo de caso exploratório, de abordagem qualitativa. Além da observação e análise histórica, com levantamentos em fontes secundárias, como informações bibliográficas e documentais, foram utilizadas fontes de pesquisas em sites online de notícias a respeito das plataformas estudadas, a fim de entender melhor como anda a reputação das mesmas na atualidade.
____________________________________________________
This monograph has the general purpose of presenting a case study about Airbnb and Uber platforms to show the strength of collaborative economic and social pressure on it. In addition, try to analyze the power of this new economy and how it fosters business, illustrated with actual examples of cases where the collaborative economy has led to a higher level; to understand how the word "purchase" has been restructured by the exchange, rent, lease and / or save; beyond that, the work has the meaning to question how does service quality based on personal experience. It is an exploratory case study with a qualitative approach. Besides the observation and historical analysis, surveys on secondary sources such as bibliographic and documentary information sources were used in research on websites who bring this kind of information about the platforms studied in order to better understand how we can evaluate their reputation today.
O documento resume as principais realizações de três governadores gerais do Brasil colonial: Tomé de Souza, que fundou a primeira capital Salvador; Mem de Sá, que combateu invasões francesas e revoltas indígenas; e Luís de Vasconcelos e Souza, que pacificou os índios e resolveu problemas políticos.
The document summarizes Juan de Villanueva High School in Pola De Siero, Spain. It has four buildings that house different subject areas like music, art, technology, sciences, and an sports center. The high school has several computer classrooms, three laboratories for physics, chemistry and biology, two sports courts, a cafeteria, and administration offices. The students think their high school and teachers are fantastic.
The document provides a summary of the history and buildings of IES Juan de Villanueva high school. It details that the school was originally created in 1979 and was renamed in 1995. It describes the main buildings A through D, highlighting the classrooms and labs located in each. It also mentions the sports center and court where physical education is taught and students play sports on break.
Κ Ω Τ Σ Ο Β Ο Λ Ο Σ K-VALUES: ΟΙ ΑΞΙΕΣ ΜΑΣ «Θυμόμαστε τι μας Ενώνει»
Ο Σ κ ο π ό ς μ α ς
Τι ρόλο επιτελεί ο Σκοπός μιας εταιρεία ;
Για ποιο λόγο υπάρχει ;
Καθορίζει ΤΙ κάνουμε...ΤΙ θέλουμε να πετύχουμε
Είναι ο προορισμός μας
Τι ρόλο επιτελούν οι Αξίες σε μια εταιρεία;
Πρακτικά, τι σημαίνουν για μια εταιρεία;
Ο ι Α ξ ί ε ς μ α ς
Καθορίζουν ποιοι είμαστε και πως εργαζόμαστε
Παρέχουν σαφή καθοδήγηση σχετικά με το τι αναμένεται από τον καθένα μας σε επίπεδο συμπεριφορών
Απαντούν στο ΠΩΣ θα πετύχουμε τον Σκοπό μας
Καθορίζουν ποιοι είμαστε και πως εργαζόμαστε
Παρέχουν σαφή καθοδήγηση σχετικά με το τι αναμένεται σε επίπεδο συμπεριφορών
Απαντούν στο ΠΩΣ θα πετύχουμε τον Σκοπό μας
Αποτελούν την Πυξίδα μας
Όλοι οι άνθρωποι που ασχολούνται με τον Αγροδιατροφικό τομέα στην Ελλάδα θα πρέπει αυτό-εκπαιδευτούν στο mindset Project Management-Business Model-Διαχείριση Ιδέας που για την Ελλάδα είναι καινούργιο και πολλοί το θεωρούν ουτοπία αλλά σε διεθνές επίπεδο είναι η κοινή πρακτική που εφαρμόζεται εδώ και πολλά χρόνια.
Digital & Social Media Strategy - pomegranteKnowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki, worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://knowcrunch.com/diplomas
Παρουσίαση μου σε εκδήλωση με θέμα « Social Media & Marketing, εφαρμογή στις μικρομεσαίες επιχειρήσεις », που διοργανώθηκε στις 30.05.2013 στην αίθουσα του Επιμελητηρίου Λάρισας από την ΕΕΔΕΚΕ (Ένωση Εταιριών Διαφήμισης & Επικοινωνίας Κεντρικής Ελλάδας) και τον ΕΣΛ (Εμπορικός Σύλλογος Λάρισας).
5. ΜΜ
ιι
ππ
Creative Brief
ωω
σσ
Project:
ΠΠ Νζα καμπάνια με κζμα τθ νοοτροπία και τισ λανκαςμζνεσ
ρρ κακθμερινζσ ςυμπεριφορζσ των Ελλινων. Θ καμπάνια:
ζζ • απευκφνεται direct ςτουσ Ζλλθνεσ πολίτεσ
ππ
• τονίηει ότι εάν ςυνεχιςτοφν οι κακζσ ςυνικειζσ τουσ όλοι κα
εε
ιι ανταποδίδουν ο ζνασ ςτον άλλον μία κακι ςυμπεριφορά.
• υπογραμμίηει ότι ο ςεβαςμόσ προσ τουσ ςυμπολίτεσ τουσ είναι ο
νν μόνοσ δρόμοσ για να μθν υπάρχει αςυδοςία.
αα
αα Ανταγωνιςμόσ:
λλ Δεδομζνου ότι θ διαφιμιςθ είναι κοινωνικι και δεν ςχετίηεται με
λλ
αα
κάποιο ςυγκεκριμζνο προϊόν ι υπθρεςία, δεν υπάρχει κάποιοσ
ξξ ανταγωνιςτισ.
εε
ιι
σσ Level 6 Advertising Agency
;; 5
6. ΜΜ
ιι
ππ
Creative Brief
ωω
σσ
Σκοπόσ:
ΠΠ Να τονιςτοφν οι κακζσ ςυμπεριφορζσ των Ελλινων και ο
ρρ αντίκτυπόσ τουσ ςτθν κοινωνία. Ηθτοφμενο τθσ καμπάνιασ είναι να
ζζ
ππ επθρεαςτοφν άμεςα οι αποδζκτεσ, με απϊτερο ςκοπό να
εε αλλάξουν τρόπο ςκζψθσ.
ιι
νν
Συγκεκριμζνα πρζπει να δοκεί ζμφαςθ ςτο ότι:
αα • Πρζπει να ςεβόμαςτε τουσ άλλουσ για να μασ ςζβονται και
αυτοί.
αα
• Πρζπει να αλλάξουμε οριςμζνεσ λανκαςμζνεσ ςυμπεριφορζσ.
λλ
λλ • Δεν πρζπει οι καταςτάςεισ να φτάνουν ςτα άκρα για να
αα ςυνειδθτοποιιςουμε ότι φερόμαςτε με λάκοσ τρόπο.
ξξ
εε
ιι
σσ Level 6 Advertising Agency
;; 6
7. ΜΜ
ιι
ππ
Creative Brief
ωω
σσ Κοινό - Στόχοσ:
ΠΠ
• Νζοι θλικίασ 15 - 30
ρρ
ζζ Τι γνωρίηουμε γι’ αυτοφσ;
ππ
• Μακθτζσ, φοιτθτζσ, άνεργοι ι εργαηόμενοι νζοι.
εε
ιι • Βλζπουν πολλά πράγματα ςτθν Ελλάδα που δεν τουσ αρζςουν
και κα ικελαν να τα αλλάξουν.
νν • Άλλοι ζχουν ι κα ικελαν να ζχουν πιο δραςτιριο ρόλο, οφτωσ
αα
ϊςτε να επιφζρουν αλλαγζσ ςτθν κοινωνία για μια καλφτερθ ηωι.
αα • Πολλοί βζβαια κζλουν να αλλάξει ο κόςμοσ, αλλά μιμοφνται τισ
λλ λανκαςμζνεσ ςυμπεριφορζσ των ςυμπολιτϊν τουσ.
λλ
αα
• Χρθςιμοποιοφν να Μζςα Μαηικισ Μεταφοράσ.
ξξ
εε
ιι
σσ Level 6 Advertising Agency
;; 7
8. ΜΜ
ιι
ππ
Creative Brief
ωω
σσ
Πότε και που κα είναι πιο δεκτικό το κοινό – ςτόχοσ;
ΠΠ • Παρακολουκοφν τθλεόραςθ.
ρρ • Επιλζγουν να ενθμερϊνονται κυρίωσ μζςω του
ζζ
ππ διαδικτφου, αφοφ είναι heavy users του internet και των social
εε media.
ιι • Παρακολουκοφν τθν επικαιρότθτα αφοφ είναι άτομα τα οποία
νν
κζλουν να ζχουν άποψθ.
αα • Συχνά διαβάηουν περιοδικά ποικίλθσ φλθσ και free press
εφθμερίδεσ.
αα
λλ
λλ
αα
ξξ
εε
ιι
σσ Level 6 Advertising Agency
;; 8
9. ΜΜ
ιι
ππ
Creative Brief
ωω
σσ
Ποιοσ είναι ο καλφτεροσ τρόποσ ανάπτυξθσ του concept;
ΠΠ Θ καμπάνια κα περιλαμβάνει 2 διαφθμίςεισ, οι οποίεσ κα
ρρ αναφζρονται ςε κακθμερινζσ ςυνικειεσ των Ελλινων που πρζπει
ζζ
ππ να αλλάξουν.
εε
ιι Κεντρικι ιδζα:
νν Το κοινό slogan των διαφθμίςεων κα είναι θ φράςθ:
αα «Μιπωσ πρζπει ν’ αλλάξεισ;», ενϊ θ κάκε μία κα περιλαμβάνει
μία επιμζρουσ φράςθ, ςχετικι με το μινυμα που κζλει να περάςει.
αα
λλ
λλ
αα
ξξ
εε
ιι
σσ Level 6 Advertising Agency
;; 9
10. ΜΜ
ιι
ππ
Creative Brief
ωω
σσ
Υποςτιριξθ - Λόγοι για να πιςτζψουμε τθν ιδζα:
ΠΠ • Θ ςθμερινι κατάςταςθ οδθγεί ςε αδιζξοδο, γι’ αυτό ιρκε θ ϊρα
ρρ
ζζ ν’ αλλάξουμε.
ππ • Οι καλφτερεσ ςυμπεριφορζσ κα δθμιουργιςουν καλφτερεσ
εε
ιι
ςχζςεισ μεταξφ των ανκρϊπων.
• Για να ςε ςεβαςτοφν πρζπει να ςζβεςαι κι εςφ.
νν
αα
αα
λλ
λλ
αα
ξξ
εε
ιι
σσ Level 6 Advertising Agency
;; 10