Brands are moving boldly. This momentum is the strongest since the recession, thanks to significant investments in business model innovation, collaboration, digital media and a renewed focus on customer experience. To grow business and drive revenue, corporate leaders need to embrace a broader, more holistic view of customer and brand experiences. 2015 marks the 25th anniversary of Tenet’s CoreBrand® Index, an unparalleled database measuring the health and vitality of nearly 1,000 corporate brands. This presentation explores how the top-ranked companies continue to outpace their peers while generating increased value and demand. If you are a member of The Conference Board, sign in here to access this presentation by Steve Makadok, Partner, CoreBrand Analytics: https://www.conference-board.org/webcasts/ondemand/webcastdetail.cfm?webcastid=3496