This document discusses a company that is the largest live event data company in the world. It has a CRM database and provides enrichment and custom analytics to better understand and engage fans through fan profiles, reports on propensity scoring, and predictive modeling. The company has a database of 112 million email records in North America, 75 million monthly visits in North America, and processes 450 million annual tickets globally. It also provides six lessons on understanding goals, leadership, team, communication, preparation, and blind spots for running a successful business.