Customer address enrichment and telephone number correction solution v.2
1. Customer Address Enrichment and
Telephone Number Correction Solution
for CRM and Marketing
THE LOCATION INTELLIGENCE COMPANY
2. WHAT IS?
A system for enterprises:
- CRM
- Marketing/Sales
- Planning
- And Strategic Decision Support needs for :
- Cleaning /correcting and finding alternative customer telephone numbers
- Correcting and enriching customer address using:
• Visual Maps (TomTom) and most recent map address database
• Legal and registered telephone number databeses of 4 operators by 11850
3. Customers with No Telephone
Number and/or Unreachable
Flow
Name, Surname
Query
Address
Corrections and
Enrichments
Address Cross-Check And
118 Query Sorting
Sorted Calling List
4. <Name> <Address>,
<Name> <Address>,
<Name> <Address>,
<Name> <Address>,
<Name> <Address>,
<Name> <Address>,
<Name>
<City>
<County>
Y
X
GEOCODE
NEIGHBOURHOOD : Göztepe Mah.
STREE : Akış Sok.
DOOR NR. : 9
ZIP CODE : 34373
COUNTY : Kadıköy
CITY : İstanbul
29º06'02"E
40º58'07"N
Sorted Call List and Geocoded and Enriched
Addresses
118
DataBase
<Name> <County> <Street><Door Number> <Geocode>,
<Name> <County> <Street><Door Number> <Geocode>,
<Name> <County> <Street><Door Number> <Geocode>,
<Name> <County> <Street><Door Number> <Geocode>,
<Name> <County> <Street><Door Number> <Geocode>,
<adres>
1
2
3
4
118
TCELL
VFONE
AVEA
TT
Flow
5. BENEFITS AND ADVANTAGES
• See their distribution on the map
• Minimum junk (False) address delivery
• Automatic correction of the address in case of administrative
changes (Coordinates) and correct addresses and correct delivery
at first day.
• Correct and fast new address entry
• Bulk address correction and enrichment
Where Are Your Customers?
6. • Demographic Data by Neighbourhood (Age, Literacy, Population, Nr. Of Buildings, ownership, Income etc. From
Turkish Statistics Administration, TUIK.)
• Risk assesment for property policies, InfoRisk
• Concentration of your customers geographically
• Charecteristics of your best sales point etc.:
• More than 1,000,000 POI of which are 3D under 1,400+ brands and 460+ categories
• Banks, ATM’s
• Fuel stations
• Retail chains
• Restaurants
• Health: Pahrmacies, hospitals, warehouses etc.
• Education: Primary and High Schools, universities.
• Where are my competitors
• Coverage of my available distribution channel
• Create target geographical region on map (Such as companies in between 50 Mt. On each side of Bağdat Avenue)
Visu
BENEFITS AND ADVANTAGES
The Best Places for Campaing/New
Branch/Dealer/POI etc.
7. • 1st Step: Verify the phone numbers (4 Telecom Operators)
• 2nd Step: Correct the incorrect numbers by
name/surname/County/City data.
• 3rd Step: Correct the incorrect numbers by cross-checking the
addresses in 4 operators with enriched addresses& alternative
phone numbers.
• Thus:
• Your SMS’s will arrive the right target numbers
• Increase your reach to target market
• Decrease the outbound call costs in Call Center operations
• Reach the best of the sales potential with highest customer reach
• Make more realistic and accurate campaign plans
• Increase collection/Customer rate
Visu
BENEFITS AND ADVANTAGES
CRM Phone Numbers: Are They Correct?
8. • Visual reports on map beside the digital reports
• Make visual/graphical comparisons on map for more realistic
decision
• Create scenarios on map
• Compare competition and your data visually
• Evaluate branch/dealer etc. performance visually
Visu
BENEFITS AND ADVANTAGES
Reports
9. BENEFITS AND ADVANTAGES
• Infotech GIS Platform
• Complete Oracle Spatial Map Technology
• Oracle Exadata HW
• TOMTOM Map Quality
• On Premise or Cloud solutions
• Single click query (such as form ERP application or CRM)
• Manual or automatic address entry such as from ERP application
Technology
