1) The document discusses lessons learned from running a small custom printing business (Bococelli) during high school and college. 2) Key lessons included matching ambitions with ability, prioritizing responsibilities like school over work, and developing resourcefulness when faced with limited resources. 3) While the business was not profitable, the experience helped the author mature and develop practical problem-solving skills that will benefit their career, as well as reinforced the importance of continual learning and mentoring others.

1. LESSONS LEARNED: BOCOCELLI

2. ABOUT BOCOCELLI
• Bococelli was a small custom printing company
(mostly clothing) that I ran throughout my senior year
of high school until the start of the fall semester of
my Freshman year of college
• I was the sole proprietor of Bococelli and ran all
business functions
• Most of my time was spent researching business
concepts and information on the production
processes

3. LESSON #1: MATCH AMBITIONS WITH ABILITY
• “I respect the man who knows distinctly what he wishes.
The greater part of all mischief in the world arises from
the fact that men do not sufficiently understand their own
aims. They have undertaken to build a tower, and spend
no more labor on the foundation than would be necessary
to erect a hut.”- Johann von Goethe
• Easily one of the hardest learned lessons. Bococelli
taught me that I can’t be a good student, dedicated
athlete, productive employee, and entrepreneur
simultaneously.

4. LESSON #2: GROWTH
• Though Bococelli didn’t earn a profit, there was a lot
of maturing and professionalism that were required
of me. I was placed in difficult situations and forced
to solve all types of problems. I value this practical
experience because it assured me that as I progress
through my career, I will always look for room to
grown and develop.

5. LESSON #3: PRIORITIZATION
• I learned quickly from this experience the need and
methods to prioritize. School came first on my list. I
started rearranging my work schedule to ensure I
had adequate time to study, keep my rugby
commitments, and most importantly sleep.

6. LESSON #4: RESOURCEFULNESS
• This skill became a quick necessity in my
experience.
• Being able to cope with my limited resources was
always a challenge. I used all 24 hours in a day and
got creative to use what I had available in other
ways.

7. LESSON #5: LESSONS ARE LEARNED EVERY DAY
• There were so many things I learned about
business, myself, and everything else. I am
committed to being a lifelong learner but I also strive
to be an active mentor. “The road to success is never
lonely” is one of the philosophies I choose to
embody. Whatever I learn, I hope to pass on to
others to help them accomplish whatever they set
out to do.