Can Switzerland be an example for E-Commerce in Afghanistan? Ministry of Commerce and Industries (MoCI) Workshop on E-Commerce

1. Islamic Republic of Afghanistan
Ministry of Commerce and Industries (MoCI)
Private Sector Development General Directorate
116.10.2019
First MoCI Workshop on E – Commerce
18th September 2013
LESSONS FROM SWITZERLAND?
Dr. Daniel Stanislaus Martel
CTAP Advisor

2. First MoCI Workshop on E – Commerce
Salaam wa Khush Amadid
Agenda
E – Commerce – what’s that?
Switzerland – an example?
E – Commerce and you
E – Commerce possible in Afghanistan?
216.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

3. First MoCI Workshop on E – Commerce
Basics of E – Commerce
Bridge between demand and supply
Network-enabled commercial transactions
between individuals and corporations
Based on mutual trust (seller / buyer)
First society, then technology dependent
A new way to do business
316.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

4. First MoCI Workshop on E – Commerce
Situation of E – Commerce
Features
 Available when customer wants it
 Easy to understand and use
 Comparison-friendly
 Standardized proceedings (selection, purchase, delivery)
 Worldwide outreach
A terrific facility!
416.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

5. First MoCI Workshop on E – Commerce
Switzerland
A small…
 7.524 million inhabitants, 41,277 sq km, good infrastructure
and good private and public transport
 74 % of population in urban areas
 GDP per capita: USD 46,300
 Exports: Machine tools, pharmaceuticals, watches, financial
services, know-how-based services
… productive country
516.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

6. First MoCI Workshop on E – Commerce
E-Commerce in Switzerland and Afghanistan
Internet and networks…
 Switzerland: Population 7.534 million, 6,430,000 Internet users,
84.2 % of population
 2,727,000 Facebook subscribers, 35.7 % of population
 Afghanistan: Population 31 million (est.), 1,521,000 Internet
users, 5,0 % of population
 384,000 Facebook subscribers, 1.3 % of population
…. depend on local situation
616.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

7. First MoCI Workshop on E – Commerce
E – Commerce in Switzerland
Three levels…
Global
Regional/National
Local
… like in most developed countries
716.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

8. First MoCI Workshop on E – Commerce
Global E – Commerce in Switzerland
816.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

9. First MoCI Workshop on E – Commerce
National E – Commerce in Switzerland
916.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

10. First MoCI Workshop on E – Commerce
Regional E – Commerce in Switzerland
1016.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

11. First MoCI Workshop on E – Commerce
Successes in Swiss E-Commerce
Increased ease of use
Web-based air ticketing replaced airline offices
E-banking generalized, number of counters down
New answers to old habits (postal services)
Win-win for customer and supplier
1116.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

12. First MoCI Workshop on E – Commerce
Successes in Swiss E-Commerce
Main factors
Lower cost/higher efficiency for buyer and seller
Higher market awareness for buyer and seller
No logistics problems in Switzerland
Main motivator: Higher economic efficiency
1216.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

13. First MoCI Workshop on E – Commerce
Failures in Swiss E-Commerce
Emotions and not ease of use essential
Luxury goods, especially fashion and watches
Health care consultations
Attorney-supplied basic advice
Risks for supplier if not aware of customer wants
1316.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

14. First MoCI Workshop on E – Commerce
Failures in Swiss E-Commerce
Main factors
No shopping experience
No personalized service
No human contact/interaction
Main risk: people’s motivations misunderstood
1416.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

15. First MoCI Workshop on E – Commerce
Swiss lessons for Afghanistan
E-Commerce depends on…
Understanding targeted customers
Telecom and transport infrastructure
Long-term commitment and not short term profit
… the situation in the country
1516.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

16. First MoCI Workshop on E – Commerce
Conclusions
Your E – Commerce business plan…
Way of acting, not technology used essential
Chances for successes – risks of failure
Knowledge of local situation essential
… depends on your common sense
1616.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

17. First MoCI Workshop on E – Commerce
See you next time
Roze Kosh
KHODA HAFEZ
1716.10.2019
Dr. Daniel Stanislaus Martel
CTAP Advisor

18. First MoCI Workshop on E – Commerce
18
 “?”
“!!”
Dr. Daniel Stanislaus Martel
CTAP Advisor16.10.2019