Tourism in Antarctica has grown significantly in recent years due to attractions like penguins and magnificent scenery. However, increased tourism is putting pressure on the fragile Antarctic environment. The International Association of Antarctica Tour Operators (IAATO) created guidelines to promote responsible tourism, but not all tour operators follow them. There are concerns that without better regulation, issues like pollution, wildlife disruption, and potential ecological disasters from cruise ships could seriously damage Antarctica if visitor numbers continue rising as predicted. Environmentalists worry that without action, Antarctica could be transformed from a nature reserve into an unsustainable tourist destination.