2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Lese- og skrivevansker – skriftspråkvansker
er en betegnelse på at en elev ikke har den skriftspråkferdigheten
som er forventet ut fra alder og klassetrinn
viser seg enten i både lesing og skriving eller bare innenfor ett av
områdene
forandrer seg over tid
er noe som enkelte elever prøver å skjule og kompensere for
kan ofte ha sammenheng med mer generelle lærevansker
dekker også de mer snevre begrepene; spesifikke lese- og
skrivevansker og dysleksi
NB: For å kunne forstå slike vansker, må man kjenne til vanlig utvikling
av lese- og skriveferdigheter hos barn!
HIØ, Marion 2017
3. HIØ, Marion 2017
Pseudoleser
Ortografisk leser
Alfabetisk leser,
fonologisk lesing
Logografisk leser,
kontekstlesing
Strategisk leser
Leseutvikling
visuell
konvensjoner
visuell
begynnende
oppdagelse av
symbolikken
auditiv
lyderer seg fram
i teksten
visuell og med
auditiv støtte
kan bruke lesing
som
læringsstrategi
Modellere leseforståelsesstrategier i høytlesning
4. HIØ, Marion 2017
Leikeskriving
Pseudoskriving
Bokstavutforsking
Heilordskriving
Ordbilder
Fonologisk skriving
Skriftspråkkoden er
knekt
Ortografisk skriving
Fleksibel strategi for
staving av ord.
Lydbevisst, regler,
sammenlikne,
visuell kontroll.
Skriveutvikling
Visuelt basert
Teikning + +
Visuelt basert
Logografisk
«Teiknar» orda
Auditivt basert
Skriv lydrett med
logisk oppbygging
I starten ufullstendig
avkoding med mykje
utelating og ombyting.
Både auditivt og visuelt
basert +
Kunnskap om morfologi
Lager seg mønster for ikkje-
lydrette ord
Lærer seg rettskrivingsregler
5. Hvor mange har lese- og skrivevansker?
15-20 % av elevene i skolen strever med å møte skriftspråkskravene i
skole og samfunn (Tønnesen 1996).
Av disse ser det ut til at 3-6 % har spesifikke lese- og
skrivevansker/dysleksi.
Det er flest gutter som har dysleksi, 3-4 gutter for hver jente.
Antallet elever med lese- og skrivevansker er økende.
HIØ, Marion 2017
6. Årsaker til lese- og skrivevansker kan være en eller oftest
flere av følgende…
Biologiske/nevrobiologiske:
I noen grad synsvansker
Genetisk betinget, hjernebasert disposisjon for vanskene (opp til 40 % av
vanskene har sammenheng med arvelige faktorer)
Språklige:
Talespråklige ferdigheter
Perseptuelle:
Både visuelle og auditive evner påvirker lese- og skrivevanskene, men er
sjelden noen direkte årsak
Motoriske:
Både fin og grovmotorikk
Miljømessige:
Hjemme- og skolemiljø; samspillproblemer, språklig stimulering i
førskolealder, utrygghet, mangelfull eller uhensiktsmessig opplæring,
manglende motivering
HIØ, Marion 2017
7. Vi skiller altså mellom vansker ut fra hvilken årsak de
har. To typer lese- og skrivevansker regnes for
spesifikke når de er de primære vansker og ikke en
følge av andre vansker:
Dysleksi: Vansker med avkoding/innkoding
Leseforståelsesvansker: Vansker med å forstå teksten
HIØ, Marion 2017
8. HIØ, Marion 2016: Lese- og skrivevansker
Altså:
Flere dimensjoner (Lundberg):
• Man skiller mellom dysleksi og leseforståelsesvansker
som primærvanske.
• Andre lærevansker eller ulike typer vansker kan også
være primærvanske - og vansker med lesing kan være
en følge.
Fonologisk bevissthet
Ordavkoding
Leseflyt
Leseforståelse
Leseinteresse/
motivasjon
9. Spesifikke lese- og skrivevansker: DYSLEKSI
kan ikke brukes til å betegne alle elever med skriftspråkvansker
er en funksjonsvanske med et misforhold mellom skriftspråksferdighet og
kognitiv fungering
er en nevrobiologisk bearbeidingsvanske knyttet til det fonologiske område
er det når skriftspråkvanskene er det primære, og ikke en konsekvens av
verken syns- og hørselsvansker eller sosiale og emosjonelle forhold
er en genetisk betinget vanske, men alvorlighetsgrad/symptomer påvirkes
av kognitive -, språklige - og sosiale forhold, samt pedagogisk innsats
er en betegnelse/diagnose som kan ha en mentalhygienisk effekt for noen –
mens det for andre kan få en negativ effekt
kan kun diagnostiseres hos spesislpedagoger og psykologer som er
sertifisert for å bruke spesielle diagnostiske tester
NB: For å kunne forstå slike vansker, må man kjenne til vanlig utvikling
av lese- og skriveferdigheter hos barn!
HIØ, Marion 2017
10. Spesifikke lese- og skrivevansker: DYSLEKSI
Tiltak:
Forebygge ved å sørge for språkstimulering og lek/øvelser
som fremmer fonologisk bevissthet
Høytlesning
Kartlegging
Kompenserende tiltak så snart behovet vises
HIØ, Marion 2017
11. Leseforståelsesvansker som primærvanske:
er en vanske knyttet til det talte språket, en lytteforståelsesvanske
er semantiske bearbeidingsvansker
kjennetegnes ofte av et begrenset ordforråd
kan være en følge av spesifikke språkvansker
oppdages ofte seint dersom de er moderate
må diagnostiseres hos spesialpedagog eller psykolog med
autorisasjon for å bruke tilpassede tester
NB: For å kunne forstå slike vansker, må man kjenne til vanlig utvikling
av lese- og skriveferdigheter hos barn!
HIØ, Marion 2017
Klassetrinn 1. trinn 3. trinn 5. trinn 7.trinn 9.trinn
Gjennomsnitt
lig ordforråd
8-10.000 10-17.000 16-22.000 24-31.000 33-36.000
12. Leseforståelsesvansker er sekundære når manglende
forståelse skyldes:
faktorer ved teksten
avkodingsvansker og manglende leseflyt
svakt arbeidsminne
svak leseinteresse og lesemotivasjon
mangelfulle leseforståelsesstrategier
manglende språklig kompetanse
Hvilke av disse faktorene kan god undervisning ha innvirkning på?
HIØ, Marion 2017
Klassetrinn 1. trinn 3. trinn 5. trinn 7.trinn 9.trinn
Gjennomsnitt
lig ordforråd
8-10.000 10-17.000 16-22.000 24-31.000 33-36.000
13. Hvordan kan vi oppdage vanskene tidlig?
Barn med mangelfullt utviklet språk er i faresonen.
Vanskene gir seg uttrykk på ulike måter fra barn til barn.
Mange av feilene elever med skriftspråkvansker har, ligner dem vi
finner hos barn i den tidlige lese- og skriveutviklingen.
DERFOR
Følg med og observer elevene kontinuerlig
Kartlegg jevnlig utviklingen innenfor de ulike dimensjonene i lesing og
skriving.
Søk hjelp når utviklingen på et område stopper opp.
HIØ, Marion 2017
14. Lese- og skrivevansker har sammenheng med
språkutviklingen
Kan lese- og skrivevansker forebygges?
HIØ, Marion 2017
(Samuelson i Bjar 2008:296)
15. Kan lese- og skrivevansker forebygges?
Solveig-Alma Lyster:
1) Arbeid med leseflyt
2) Arbeid med ordforråd
HIØ, Marion 2017
17. Hva fremmer leseflyt?
Jan Erik Klinkenberg:
Repetert lesing
De 150 vanligste ordene utgjør 50% av vanlige avistekster!
HIØ, Marion 2017
18. Tilpasset undervisning eller spesialundervisning?
Tilpasset undervisning for alle – spesialundervisning for de få
MEN
Spesialundervisning skal også være tilpasset
Barn med skriftspråkproblemer gjør ofte samme type feil i lesing og
skriving som alle andre barn gjør. De skal likevel ikke ha mer
undervisning – men bedre tilpasset undervisning!
HIØ, Marion 2017
19. HIØ, Marion 2017
Tilpasset opplæring Spesialundervisning
Ha oversikt over hver enkelt elevs
kunnskaps- og ferdighetsnivå
(observasjon og kartlegging)
Kjenne elevens måter å lære på
Skape et strukturert læringsmiljø med
varierte læringsaktiviteter
Tydelige mål som elevene kan forstå
Gi eleven jevnlige tilbakemeldinger,
drøfte måloppnåelse og ansvarliggjøre
eleven
Lese- og skriveglede!
Ingen vent-og-se-holdning
Ta utgangspunkt i elevens motivasjon
og bygg på elevens sterke sider
Strukturert opplæring og
diagnostiserende undervisning
Tydelige mål og fokus på framgang
Arbeide med konsentrasjonen
Kompensere for manglende
ferdigheter
20. Litteratur:
Asmervik, S. m.fl. (1997): Innføring i spesialpedagogikk. Gyldendal
Bjar, L. red. (2008): Det er språket som bestemmer. Læring og språkutvikling i
grunnskolen. Fagbokforlaget.
Høigård, A. (2006): Barns språkutvikling. Muntlig og skriftlig. Universitetsforlaget
Jensen, R. (2006): Tilpasset opplæring i en lærende skole. Om utvikling av
læringsmiljøet. Læringsforlaget
Lyster, Solveig-Alma H. (2012): Elever med lese- og skrivevansker. Hva vet vi? Hva
gjør vi? Cappelen Damm Akademisk
Tønnesen, F. E. (1996): Leselyst og lesestoff. Stavanger: Lesesenteret
HIØ, Marion 2017
