Les Misérables
    By Kerry Costello
Les Misérables (2012) is a
British drama musical (based
on a stage musical adapted
from the French novel Les
Misérables) set in 19th century
France following the life of an
ex convict avoiding capture
as he agrees to take care of a
dying prostitute’s illegitimate
daughter.
Production
Production for Les Miserables began in June 2011, with Tom
Hooper as director and the screenplay written by William
Nicholson. The all-star cast includes Hugh Jackman
(Jean), Russell Crowe (Javert), Anne Hathaway (Fantine)
and Amanda Seyfried (Cosette) though Emma Watson was
considered to play Cosette and Kate Winslet to play Fantine.

Filming mostly took place in areas of England like
Greenwich, Northamptonshire and Hampshire but also took
place in France. The budget was $61,000,000, due to the
high profile cast and Oscar winning director Tom Hooper and
was produced by Working Title Films.
Distribution
Les Miserables was distributed by Universal Pictures (the
parent of Working Title), one of the six major movie studios. It
was set to be released on the 14th December 2012 but was
postponed to Christmas Day in fear of conflicting with The
Hobbit: An Unexpected Journey. It was released on the 11th
January 2013 in the UK.
Marketing
Trailer: http://www.youtube.com/watch?v=ZNKcLXvuF7g&safe=active

          http://www.youtube.com/watch?v=pOTTUaZVtJA
Marketing
The marketing campaign for Les
Miserables was mostly viral and promoted
through the film’s Facebook page in order
to reach more people and create a buzz.

It started with the release of a teaser
trailer online in May 2012. In September
2012, more buzz was generated from a
“first look” video uploaded on Facebook in
which users could see behind the scenes
of the live singing training aspect of the
film, as well as the international trailer.

Following this, in late September 2012, a
new poster for the film was released and
then in October, several character posters
were released. Footage of the film’s
premiere in New York was streamed
online.

Having been based on a book and stage
play, Les Miserables already had a pre-
sold audience. Versions of the book were
also published with the front cover as a
poster of the movie (tie in production)
About the Director…
       Tom Hooper is a British
       director, best known for directing
       films such as Les Miserables
       and historical drama The King’s
       Speech (2010). The King’s
       Speech won seven BAFTA’s and
       four Academy Awards, including
       Best Director for Hooper. This
       partly explains the high budget
       for Les Miserables as Hooper
       had, by this point, become a
       critically acclaimed film director.
About the Production
            Company…
Working Title is a British Film Company that was founded in
1983. After the huge success of British films such as Bridget
Jones: The Edge of Reason, Love Actually, Billy Elliot and
Shaun of the Dead- Working Title could branch out with
American films such as Burn After Reading. Considering it is
a subsidiary of Universal Studios and one of the most
successful British film companies, it makes sense that their
films would be successful at the box office.
Classification
Les Miserables has
a classification of
12A due to the
presence of violence
and sexual material
but also as not to
restrict its audience.
Box Office
Due to the pre-sold audience of Les Miserables. the high profile
cast (star power) and the list of award nominations/wins (Golden
Globe for Best Actor, Golden Globe for Best Supporting Actress
and Golden Globe for Best Motion Picture as well as eight
Academy Award nominations that include Best Picture, Best Actor
and Best Supporting Actress), it is not surprising that it was hugely
successful at the box office.
In the US, Les Miserables broke the record for the highest opening
day gross for a musical film and was also the second highest
opening day gross for a film released on Christmas day, premiering
in 2,208 screens and grossing $27.3 million in it’s opening
weekend.
In the UK, it grossed £8.1 ($13.1) million in its opening weekend
and was not only the largest opening weekend for a musical film
but for Working Title.
        To date, Les Miserables has grossed $143,984,000
Box Office   http://www.boxofficemojo.com/movies/?page=d
             aily&id=lesmiserables2012.htm
Les mis

Les mis

  • 1.
    Les Misérables By Kerry Costello
  • 2.
    Les Misérables (2012)is a British drama musical (based on a stage musical adapted from the French novel Les Misérables) set in 19th century France following the life of an ex convict avoiding capture as he agrees to take care of a dying prostitute’s illegitimate daughter.
  • 3.
    Production Production for LesMiserables began in June 2011, with Tom Hooper as director and the screenplay written by William Nicholson. The all-star cast includes Hugh Jackman (Jean), Russell Crowe (Javert), Anne Hathaway (Fantine) and Amanda Seyfried (Cosette) though Emma Watson was considered to play Cosette and Kate Winslet to play Fantine. Filming mostly took place in areas of England like Greenwich, Northamptonshire and Hampshire but also took place in France. The budget was $61,000,000, due to the high profile cast and Oscar winning director Tom Hooper and was produced by Working Title Films.
  • 4.
    Distribution Les Miserables wasdistributed by Universal Pictures (the parent of Working Title), one of the six major movie studios. It was set to be released on the 14th December 2012 but was postponed to Christmas Day in fear of conflicting with The Hobbit: An Unexpected Journey. It was released on the 11th January 2013 in the UK.
  • 5.
  • 6.
    Marketing The marketing campaignfor Les Miserables was mostly viral and promoted through the film’s Facebook page in order to reach more people and create a buzz. It started with the release of a teaser trailer online in May 2012. In September 2012, more buzz was generated from a “first look” video uploaded on Facebook in which users could see behind the scenes of the live singing training aspect of the film, as well as the international trailer. Following this, in late September 2012, a new poster for the film was released and then in October, several character posters were released. Footage of the film’s premiere in New York was streamed online. Having been based on a book and stage play, Les Miserables already had a pre- sold audience. Versions of the book were also published with the front cover as a poster of the movie (tie in production)
  • 7.
    About the Director… Tom Hooper is a British director, best known for directing films such as Les Miserables and historical drama The King’s Speech (2010). The King’s Speech won seven BAFTA’s and four Academy Awards, including Best Director for Hooper. This partly explains the high budget for Les Miserables as Hooper had, by this point, become a critically acclaimed film director.
  • 8.
    About the Production Company… Working Title is a British Film Company that was founded in 1983. After the huge success of British films such as Bridget Jones: The Edge of Reason, Love Actually, Billy Elliot and Shaun of the Dead- Working Title could branch out with American films such as Burn After Reading. Considering it is a subsidiary of Universal Studios and one of the most successful British film companies, it makes sense that their films would be successful at the box office.
  • 9.
    Classification Les Miserables has aclassification of 12A due to the presence of violence and sexual material but also as not to restrict its audience.
  • 10.
    Box Office Due tothe pre-sold audience of Les Miserables. the high profile cast (star power) and the list of award nominations/wins (Golden Globe for Best Actor, Golden Globe for Best Supporting Actress and Golden Globe for Best Motion Picture as well as eight Academy Award nominations that include Best Picture, Best Actor and Best Supporting Actress), it is not surprising that it was hugely successful at the box office. In the US, Les Miserables broke the record for the highest opening day gross for a musical film and was also the second highest opening day gross for a film released on Christmas day, premiering in 2,208 screens and grossing $27.3 million in it’s opening weekend. In the UK, it grossed £8.1 ($13.1) million in its opening weekend and was not only the largest opening weekend for a musical film but for Working Title. To date, Les Miserables has grossed $143,984,000
  • 11.
    Box Office http://www.boxofficemojo.com/movies/?page=d aily&id=lesmiserables2012.htm