The document provides background information on four major film studios - Universal, Europa Corp, 20th Century Fox, and Walt Disney Pictures. It lists some well-known movies associated with each studio. The document also analyzes the trailers for four movies - Snow White and the Huntsman, Alice in Wonderland, Taken, and analyzes aspects like budget, genre, characters, and filming techniques used in each trailer.

1. A2 MEDIA STUDIES
Trailer Analysis
Ana, Raissa, Maheni.

2. BACKGROUND:
UNIVERSAL
Universal, founded in 1912, is one
of the six major movie
studios and is one of the longest-
lived motion picture studios to be
located outside of Hollywood
(also the oldest in the USA).
Universal Pictures have rights to many well known movies including:
•Snow White and the Huntsman
•Dr. Seuss’ The Lorax
•American Reunion
•The Bourne Legacy
Raissa

3. BACKGROUND:
EUROPA
Europa Corp. is a French movie
studio headquartered in Paris.
They take on range of production
activities like film distribution in
France, DVD distribution, sales of
French TV rights, and producing
advertisements.
Europa Corp. have rights to many well known movies including:
•Taken
•I Love You Phillip Morris
•From Paris With Love
•Transporter
Raissa

4. BACKGROUND:
20 TH CENTURY-FOX
20th Century-Fox is is one of
the six major American film
studios as of 2011.
Universal Pictures have rights to many well known movies including:
•Ice Age
•Home Alone
•X-Men
•Die Hard
Raissa

5. BACKGROUND:
WALT DISNEY PICTURES
Walt Disney Pictures is an
American film studio owned
by The Walt Disney
Company. The animated
features produced by Walt
Disney Animation
Studios, Pixar Animation
Studios and DisneyToon
Walt Disney Pictures have rights to manyStudios.
well known movies including:
•Snow White and the Seven Dwarves
•Pinocchio
•The Avengers
•Toy Story
Raissa

6. FILM RATING & MEANINGS
Most US film previews have the MPAA ratings card. The
green card allows anybody to watch the trailer, whilst the red
is for restricted audiences, its usually a 18+ viewing.
These cards are important because they help determine who
can watch a certain trailer and then movie. I think this should
be used in our trailer so it can show that it’s for appropriate
audiences, since ours is 12A.
Raissa

7. FILMS I HAVE ANALYZED

8. SNOW WHITE
AND THE HUNTSMAN
Kristen Stewart & Charlize Theron
 This particular trailer doesn’t follow all the codes and conventions of an average
trailer. A trailer is supposedly meant to last up to one minute, but this one is practically
Medium Long shot
two.
 Throughout the trailer a brief insight is given to what the movie will be
about, however it doesn’t spoil the story. The trailers camera footage is mostly shot in
straight cuts and occasional fades so to show glimpses of what may or may not happen.
Slow motion medium shot
 Budget for the movie in general was $170 million
 The trailer sets the genre for the movie. The apparitions and transitions scene within
the actual clip makes the movie seem mystical. Therefore based on fantasy. It’s also an
adventure, drama and action film since it follows their codes and conventions.
 The main characters are also introduced. First the antagonist, the Queen
Slow tracking POV shot
Ravenna, her power is portrayed in the beginning where she sucks the life out of a young
beautiful girl. Soon after, Snow White is shown, she’s the protagonist and her meekness is
shown since she isn’t powerful straight from the beginning, and instead looks young and
weak.

9. ALICE IN
WONDERLAND
Johnny Depp & Mia Wasikowska
 This trailer mainly bases its transitions in slow fades, but then occasionally straight
cuts. This trailer lasts exactly 100 seconds, which is just above the usual for a movie
trailer.
 With a budget of $140 - $200 million, Tim Burton (the Director) managed to create
a movie completely out of CGI (Computer Generated Images) which requires the use of
green screen’s or rooms.
 Straight from the beginning, Alice (Wasikowska) is introduced. A similar story to
the original book by Lewis Carroll is followed (Alice's Adventures in Wonderland and its
sequel Through the Looking-Glass).
 Tim Burton’s adaptation uses excessive make-up as seen with Johnny Depp’s
character, The Mad Hatter, who uses excessive facial make up, and the same with the
Red Queen (played by Helena Bonham Carter). This makes the ‘fantasy’ look come to
life, and it’s one way of portraying the characters.
 The genre is fantasy with dark comedy and adventure. ‘Dark comedy’ can be seen
through the Red Queen’s behaviors in her palace, and also the Mad Hatters.

10. TAKEN
Liam Neeson, Maggie Grace & Famke Janssen
 The trailer starts off sweet and simple, introducing the two main characters, the
father and her daughter. Throughout the trailer, the pace quickens, cuts become frequent
and the images become darker.
 The theme/genre ‘thriller’ is portrayed in this by the use of fast straight
cuts, multiple scenes in one shot and the fact that all the ‘bad’ happenings are during the
night. (Light to dark). There’s also a few point of view shots, that allow the audience to
see from the characters perspective (usually Maggie Graces’ character).
 Throughout the clip, everything just seems like a camera flash, as if someone taking
pictures of what’s happening, and it’s also as if the camera is ‘blinking’ for the audience
because if the audience do blink, they’re bound to miss something important.
 It’s been rated 15+ merely because it contains some imitable behavior (e.g.
deaths), it also includes violence, and bad language.
 The budget was $19million since it didn’t require any extravagant locations or use of
CGI other than maybe the car blasts, and gun sounds.