A representative Study over France, Germany, Netherlands and Great Britain about the Acceptance and Usage of Mobile Devices in Holidays and the biggest Barriers
Presentation from the Horizon Infrastructure Challenge Theme Day , 19th March 2010. Covering background to OSM, brief analysis of business aspects and focus on motivation
This presentation contains material from Nama Raj Budhathoki research on the motivation of OSM contributors
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
Handout 2: Innovation Generation Broadband Policy SummitDouglas K. Hartman
This pdf file is handout 2 from Douglas K. Hartman's presentation on 'Revolutionizing Our Minds With Digital Education' at the Innovation Generation Broadband Policy Summit in Washington, DC, Wednesday, April 29, 2009.
Gemius presentation from the Internet Hungary 2011 conference entitled ‘Smart, intelligent, mobile: The time is now’ provides an insight into the internet mobile market and gives answers on such questions as: What is the mobile internet? How big is it? What are the preferences of mobile internet users and how and when they use it?
This document discusses the future of mobile learning in the workplace. It outlines how the mobile world is shifting towards mobility with growing smartphone and internet access. The changing workplace is also driving mobile learning with an increasingly mobile workforce and younger generations that are tech-savvy. This creates a great opportunity for learning through informal methods using mobile devices to support just-in-time learning needs. Mobile learning can help address the 70:20:10 model of learning through experience and coaching in addition to formal courses.
- Andrew Burgert is the GM of Mobile at Globant, a top software product development company in Latin America with over 2,600 employees and $100M in revenue.
- Globant was founded in 2003 and has 20 worldwide offices.
- Mobile devices like smartphones and tablets have seen huge growth, with US smartphone penetration reaching 35% by late 2011 and tablets growing to 12.8% of the US population in 2012.
Impacts of online word-of-mouth and personalities on intention to choose a de...Nghiên Cứu Định Lượng
This study aimed to assess the link between electronic word-of-mouth (eWOM) on social media and personalities on intention to choose a tourism destination. The researchers developed a model combining the Information Adoption Model and the Big Five personality model. They surveyed 647 participants in Vietnam and found that the Information Adoption Model can predict behavioral intention to select tourism destinations. Additionally, certain personality traits like agreeableness, extraversion, and openness influenced how people adopt travel information from eWOM. However, personality's impact on behavioral intention was only partly explained by the model, suggesting other variables are also involved. The findings provide insights for targeting customers and improving eWOM advertising content.
Presentation from the Horizon Infrastructure Challenge Theme Day , 19th March 2010. Covering background to OSM, brief analysis of business aspects and focus on motivation
This presentation contains material from Nama Raj Budhathoki research on the motivation of OSM contributors
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
Handout 2: Innovation Generation Broadband Policy SummitDouglas K. Hartman
This pdf file is handout 2 from Douglas K. Hartman's presentation on 'Revolutionizing Our Minds With Digital Education' at the Innovation Generation Broadband Policy Summit in Washington, DC, Wednesday, April 29, 2009.
Gemius presentation from the Internet Hungary 2011 conference entitled ‘Smart, intelligent, mobile: The time is now’ provides an insight into the internet mobile market and gives answers on such questions as: What is the mobile internet? How big is it? What are the preferences of mobile internet users and how and when they use it?
This document discusses the future of mobile learning in the workplace. It outlines how the mobile world is shifting towards mobility with growing smartphone and internet access. The changing workplace is also driving mobile learning with an increasingly mobile workforce and younger generations that are tech-savvy. This creates a great opportunity for learning through informal methods using mobile devices to support just-in-time learning needs. Mobile learning can help address the 70:20:10 model of learning through experience and coaching in addition to formal courses.
- Andrew Burgert is the GM of Mobile at Globant, a top software product development company in Latin America with over 2,600 employees and $100M in revenue.
- Globant was founded in 2003 and has 20 worldwide offices.
- Mobile devices like smartphones and tablets have seen huge growth, with US smartphone penetration reaching 35% by late 2011 and tablets growing to 12.8% of the US population in 2012.
Impacts of online word-of-mouth and personalities on intention to choose a de...Nghiên Cứu Định Lượng
This study aimed to assess the link between electronic word-of-mouth (eWOM) on social media and personalities on intention to choose a tourism destination. The researchers developed a model combining the Information Adoption Model and the Big Five personality model. They surveyed 647 participants in Vietnam and found that the Information Adoption Model can predict behavioral intention to select tourism destinations. Additionally, certain personality traits like agreeableness, extraversion, and openness influenced how people adopt travel information from eWOM. However, personality's impact on behavioral intention was only partly explained by the model, suggesting other variables are also involved. The findings provide insights for targeting customers and improving eWOM advertising content.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
Mobile Search: A Force to be Reckoned With!Karen Church
This invited talk was given at ECIR 2013 Industry Day in Moscow on the 27th March 2013. The talk was on the topic of mobile search, a research area I've devoted the past 10 years to.
Recently the world has witnessed a revolution in terms of mobile web and mobile search usage. Mobile phones, once deemed as simple communications devices, now provide mobile users with access to a wealth of online content, anytime and anywhere. In 2012, the increasing presence of mobile devices caused desktop search to decline for the first time ever; a level of growth that simply cannot be ignored.
My aim is to take a nostalgic look back at the simple beginnings of mobile search and discuss how, why and in what ways mobile search has evolved over the past 8-10 years. I highlight patterns of mobile search usage and show how they not only differ from desktop search, but they are continually evolving. And instead of taking a single, data-centric viewpoint of mobile search, I also discuss user-centric studies, highlighting the unique needs, intents and motivations of mobile searchers. Finally, I share some thoughts about where mobile search is heading, the challenges that lie ahead and discuss some of the factors that I think are important when it comes to enriching the future search experiences of mobile users.
Karen Church
Research Scientist
Telefonica Research
www.karenchurch.com
@karenchurch
LSS'11: Opening Keynote: Local Social 2011 – The Paradigm Shift Picks-up Spee...Local Social Summit
Opening Keynote: Local Social 2011 – The Paradigm Shift Picks-up Speed.
By Greg Sterling, Senior Analyst at Internet2Go/Opus Research, Principal at Sterling Market Intelligence, Contributing Editor at SEL. Greg starts with the The SoLoMo ‘Mandala’... Sacred image of the Social-Local-Mobile universe and a symbol of our collective search for beauty and wholeness in a world of chaos and disorder.
Key Themes:
- Hype-Local: Demand, Awareness Growing
- Mobile Momentum Continues
- Social Media, SMBs& the ‘Now What?’ Problem
- Local Data Tsunami
- Payments and Real-World Analytics
- From Clicks to Transactions
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Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
London 2012 aimed to be the most visited Games-time website ever by providing comprehensive results, live access to events from anywhere, appealing to all audiences, and encouraging engagement with inspiring stories. Their digital channels achieved over 432 million visits from 109 million unique users, with 60% of traffic from mobile devices and 15 million mobile app downloads, making them the most successful Games-time digital presence.
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10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
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Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
Had the pleasure to deliver " Who pays for mobile broadband 2.0" at the Open Mobile Summit 2011 conference in San Francisco. The 2.0 as it is an extension and further thoughts on my delivery at Open Mobile Summit in London 2011 also named " who pays for mobile broadband".
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This document presents a research study on who uses apps frequently on vacation. It begins with an introduction on mobile app usage worldwide and previous related research focusing on how tourists use apps and how apps affect travel experiences. It then discusses the research gap in lack of empirical evidence on additional variables. The study aims to determine what types of people frequently use apps on vacation and relevant indicators. It develops hypotheses based on a theoretical background including the technology acceptance model. The hypotheses predict relationships between frequent app use and tendency for internet use on vacation, employment status, age, gender, and tourist origin. The document concludes with a description of the study's method, results which support most hypotheses, and implications for service providers.
The future is mobile_gemiusMobile_presentation_10.2010Gemius
Presentation from the largest conference in Russia: Russian Internet Week (RIW). It was part of the block: Mobile Technologies. The recording is available on YouTube: http://bit.ly/maOJmy
Ehip1 caring through-sharing the-e health-landscape dirk de langhe veronique ...imec.archive
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UNESCO | Touch and Mobile Technologies for the Classroom session 4Giorgio Ungania
The UNESCO/CICT workshop on ‘Touch and Mobile Technologies for the Classroom’ will aim to address issues related to these technologies and beyond and delve into the intricacies of the subject targeting high-level policy makers at the Ministries of Education in the Arab Gulf States.
Beyond policy level discussions the workshop will aim to sensitize the participants to the issues of preparedness for this emerging transformation.
Digital Content, Interactivity, Mobile Applications, Open Educational Content Standards etc. are discussed in details.
Location : Ministry of Education of Kingdom of Bahrain
Speaker : Giorgio Ungania
How Big Can It Get? - Presentation by Misha Lyalin, Chairman & CEO of Zeptolab at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
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This document discusses the transition to digital learning in the 21st century. It makes three main points:
1) The future of work and learning is digital, with exponential growth in online content and connectivity. Continued investment in print is a waste.
2) Students cannot be prepared for 21st century skills without consistent access to digital tools. One-to-one device programs are necessary.
3) Open-source software, cloud computing, and mobile devices have lowered costs, making one-to-one learning affordable for schools through reallocating print budgets and using existing hardware. A strategic transition to digital is key.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
Mobile Search: A Force to be Reckoned With!Karen Church
This invited talk was given at ECIR 2013 Industry Day in Moscow on the 27th March 2013. The talk was on the topic of mobile search, a research area I've devoted the past 10 years to.
Recently the world has witnessed a revolution in terms of mobile web and mobile search usage. Mobile phones, once deemed as simple communications devices, now provide mobile users with access to a wealth of online content, anytime and anywhere. In 2012, the increasing presence of mobile devices caused desktop search to decline for the first time ever; a level of growth that simply cannot be ignored.
My aim is to take a nostalgic look back at the simple beginnings of mobile search and discuss how, why and in what ways mobile search has evolved over the past 8-10 years. I highlight patterns of mobile search usage and show how they not only differ from desktop search, but they are continually evolving. And instead of taking a single, data-centric viewpoint of mobile search, I also discuss user-centric studies, highlighting the unique needs, intents and motivations of mobile searchers. Finally, I share some thoughts about where mobile search is heading, the challenges that lie ahead and discuss some of the factors that I think are important when it comes to enriching the future search experiences of mobile users.
Karen Church
Research Scientist
Telefonica Research
www.karenchurch.com
@karenchurch
LSS'11: Opening Keynote: Local Social 2011 – The Paradigm Shift Picks-up Spee...Local Social Summit
Opening Keynote: Local Social 2011 – The Paradigm Shift Picks-up Speed.
By Greg Sterling, Senior Analyst at Internet2Go/Opus Research, Principal at Sterling Market Intelligence, Contributing Editor at SEL. Greg starts with the The SoLoMo ‘Mandala’... Sacred image of the Social-Local-Mobile universe and a symbol of our collective search for beauty and wholeness in a world of chaos and disorder.
Key Themes:
- Hype-Local: Demand, Awareness Growing
- Mobile Momentum Continues
- Social Media, SMBs& the ‘Now What?’ Problem
- Local Data Tsunami
- Payments and Real-World Analytics
- From Clicks to Transactions
The document discusses 10 key trends reshaping travel in a connected world. Mobile devices and connectivity are driving changes in consumer behavior and expectations. People are using multiple devices and accessing content and services on demand. Younger generations in particular value experiences over ownership and prioritize access and convenience. Data from mobile devices and apps provides opportunities for more personalized and contextual experiences.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
London 2012 aimed to be the most visited Games-time website ever by providing comprehensive results, live access to events from anywhere, appealing to all audiences, and encouraging engagement with inspiring stories. Their digital channels achieved over 432 million visits from 109 million unique users, with 60% of traffic from mobile devices and 15 million mobile app downloads, making them the most successful Games-time digital presence.
The document discusses how computers have become central to consumer society and online shopping. It provides background on the development of computers from the early pioneers like Stibitz and Gates to their proliferation in society today. Over 1 billion computers existed by 2008, forecast to reach over 2 billion by 2014. Online shopping allows consumers to directly purchase goods and services from sellers over the internet, demonstrating computers' role in modern consumerism.
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
Had the pleasure to deliver " Who pays for mobile broadband 2.0" at the Open Mobile Summit 2011 conference in San Francisco. The 2.0 as it is an extension and further thoughts on my delivery at Open Mobile Summit in London 2011 also named " who pays for mobile broadband".
Camerjam public sector masterclass incentivatedJames Cameron
This document discusses developing a mobile marketing strategy for the public sector. It recommends that a good mobile strategy consider messaging, mobile sites, mobile advertising, and NFC technology. It also notes that apps, QR codes, and Bluetooth can complement a mobile strategy. The document provides examples of how mobile technologies have helped organizations in the public sector deliver services more efficiently.
This document presents a research study on who uses apps frequently on vacation. It begins with an introduction on mobile app usage worldwide and previous related research focusing on how tourists use apps and how apps affect travel experiences. It then discusses the research gap in lack of empirical evidence on additional variables. The study aims to determine what types of people frequently use apps on vacation and relevant indicators. It develops hypotheses based on a theoretical background including the technology acceptance model. The hypotheses predict relationships between frequent app use and tendency for internet use on vacation, employment status, age, gender, and tourist origin. The document concludes with a description of the study's method, results which support most hypotheses, and implications for service providers.
The future is mobile_gemiusMobile_presentation_10.2010Gemius
Presentation from the largest conference in Russia: Russian Internet Week (RIW). It was part of the block: Mobile Technologies. The recording is available on YouTube: http://bit.ly/maOJmy
Ehip1 caring through-sharing the-e health-landscape dirk de langhe veronique ...imec.archive
The document discusses trends in healthcare and the potential for eHealth to help address challenges in the industry. It notes that the world population is growing and aging, placing more demands on healthcare systems. New technologies are needed to help improve quality of care, access, and efficiency. eHealth aims to transform healthcare through more integrated and collaborative systems that support prevention, early diagnosis, and targeted treatments. This can help move healthcare from a focus on treating late-stage disease to emphasizing early health and wellness. However, key issues around standards, funding, change management, privacy, and coordination of innovation still need to be addressed for eHealth to realize its full potential.
UNESCO | Touch and Mobile Technologies for the Classroom session 4Giorgio Ungania
The UNESCO/CICT workshop on ‘Touch and Mobile Technologies for the Classroom’ will aim to address issues related to these technologies and beyond and delve into the intricacies of the subject targeting high-level policy makers at the Ministries of Education in the Arab Gulf States.
Beyond policy level discussions the workshop will aim to sensitize the participants to the issues of preparedness for this emerging transformation.
Digital Content, Interactivity, Mobile Applications, Open Educational Content Standards etc. are discussed in details.
Location : Ministry of Education of Kingdom of Bahrain
Speaker : Giorgio Ungania
How Big Can It Get? - Presentation by Misha Lyalin, Chairman & CEO of Zeptolab at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
This document discusses the transition to digital learning in the 21st century. It makes three main points:
1) The future of work and learning is digital, with exponential growth in online content and connectivity. Continued investment in print is a waste.
2) Students cannot be prepared for 21st century skills without consistent access to digital tools. One-to-one device programs are necessary.
3) Open-source software, cloud computing, and mobile devices have lowered costs, making one-to-one learning affordable for schools through reallocating print budgets and using existing hardware. A strategic transition to digital is key.
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Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
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Nature of the task 1. write a paragraph about your trip to dubai and what ar...solutionaia
1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
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6. cost of shoping
7. cost of saving
Nature of the task 1. write a paragraph about your trip to dubai and what ar...
Leisure Travellers an Mobile Devices
1. The death of distance
Acceptance, usage and the biggest barriers for mobile services
in leisure travel –
Results of a representative study
in GB/F/NL/GER
Destination
meets
Online:
Teneriffe
Claudia Brözel M.A.
University of Applied Science, Heilbronn April 2011
First Results: the presentation is part of a speech.
AP
2. The world is changing now...
May 2007 The New Yorker Conference:
Q. Ken Auletta A. Barry Diller/ Chairmen Expedia and IAC/InterActiveCorporation
Source: Mobile Devices & Leisure travel Study Jan 2011, IPSOS and HSHN Seite 2
3. Mobiles Internet: Anzahl verkaufter Geräte 2009 bis 2012
Internet | Mobiles Internet & Apps
Anzahl weltweit verkaufter mobiler Internetgeräte von 2008 bis 2012* in Millionen
Anzahl verkaufter Geräte in Millionen
450
416
The Change is now!
400
350
311
300
250
219
200
154
150
102
100
50
0
2008 2009 2010 2011 2012
Säulendiagramm Format 1/1
Quelle: [Veröffentlicht durch]
4. Anzahl der Nutzer des mobilen Internets in Deutschland seit 2005
Internet | Mobiles Internet & Apps
Anzahl der Nutzer des mobilen Internets in Deutschland in den Jahren 2005 bis 2014 (in Millionen)
Anzahl der Nutzer in Millionen
45,0
40,8
The Change is now!
40,0
37,6
35,0
32,4
30,0 28,1
25,0 23,2
20,0 19
15,0 13,6
9,2
10,0
4,9
5,0
2,4
0,0
2005 2006 2007 2008 2009 2010* 2011* 2012* 2013* 2014*
Säulendiagramm Format 1/1
Quelle: [Veröffentlicht durch]
5. Concept of mobile technology is still new
– but fast growing
u 94% of private households own a mobile phone
(or a smartphone) in 2010. (ACTA, Oct. 2010)
u Nearly 70% of handy/smartphone owners have
used information on the road (weather, traffic
information, event information, restaurant guides).
(ACTA, Oct. 2010)
u About 13% (about 9 million from 62 million handy
Germany
users) use mobile Internet with mobile devices.
(AGOF, Mobile Facts, Sept. 2010)
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 5
6. All the stuff is gonna change : new behaviour
in work & travel
Anywhere
Any time
Information
All you need
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN
Behaviour Seite 6
7. Recherchen und Buchungen von Reisen via Smartphone in den USA
Internet | Mobiles Internet & Apps
Anzahl der Personen in den USA von 2010 bis 2012, die via Smartphone Reisen recherchieren oder buchen (in Millionen)
Anzahl der Personen in Millionen
30
26,2
The Change is now!
25
21,3
20
16,6
15 13,9
10,7
10
7,7
5
0
2010 2011* 2012*
Personen, die nach Reisen suchen Personen, die Reisen buchen
Säulendiagramm Format 1/1
Quelle: eMarketer
8. THE STUDY:
mobile devices & leisure travel
Germany/UK/NL/France
International Masterstudents Heilbronn University
in cooperation with IPSOS Media CT
& ITB Berlin
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 8
9. Hypothesises
Chances:
a feeling of
SECURITY,
INDEPENDCY, Barriers:
TIMESAVING and Service FEEs
ADDED ENJOYMENT ROAMING COSTS
LACK OF CONTENT
AND APPLICATION
KNOWLEDGE
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 9
10. Theory behind :
Technology Acceptance Model (TAM)
Perceived
ease
of
use
Usage
Usage
Attitude intention behavior
Perceived
usability
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN
11. What we asked about :
u Attitude towards technology
u Travel behaviour
u List of possible application using – Interest/
experience while travelling
u Concept of feelings while using applications
during travel with my smartphone
u 3 main barriers for not using location based
services
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 11
12. first aspect:
perceived ease of use :
attitude
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 12
13. Attitude towards technology and mobile
devices in all 4 Countries is very positive
All Countries/ top 2 boxes
(agree + strongly agree)
FINDINGS: Attitude
In general technology makes life better. 70
By using mobile devices life can be more
70
comfortable.
By using modern technology my quality of life
66
improved.
Internet is essential in life. 62
Representative online
omnibus survey among
Everyone should be connected to the internet 1.000 persons aged 16-64
44 in Germany/Great Britain/
everywhere and at all times.
France/Netherlands/
0 10 20 30 40 50 60 70 80
Source: Mobile Devices & Leisure travel Study Jan 2011, IPSOS and HSHN Seite 13
14. Drivers of the adoption are very fast
The advantages are seen in all markets
All Countries/ top 2 boxes
(agree + strongly agree)
In general technology makes life
FINDINGS: Attitude
better.
Internet is essential in life. Netherlands
GB
By using mobile devices life can
be more comfortable.
France
By using modern technology my Germany
quality of life improved.
Everyone should be connected to
the internet everywhere and at
all times. Representative online
omnibus survey among
1.000 persons aged 16-64
0 20 40 60 80 100 in Germany/Great Britain/
France/Netherlands/
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 14
15. Comparison: Leisure – general population
Business travel – experts
leisure business
1.000 UK 260 experts in the travel
business, Travel
1.000 NL
technology companies and
1.000 France travel management
1.000 Germany
experts, business
representative for the traveller, worldwide
online population in the
country White Paper in June 2011
Usage – Interest - Barriers Usage - Productivity
Mobile Devices & Business Travel 2011, ACTE and University Heilbronn
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 15
16. By using modern technology my quality of life improved
60
FINDINGS: Attitude
49
50
46
40
30
Business
Leisure
20
10
0
Strongly Disagree Neutral Agree Strongly agree
disagree
Mobile Devices & Business Travel 2011, ACTE and University Heilbronn
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN
17. By using mobile devices life can be more comfortable
FINDINGS: Attitude
60
54
51
50
40
30 Business
Leisure
20
10
0
Strongly disagree Disagree Neutral Agree Strongly agree
Mobile Devices & Business Travel 2011, ACTE and University Heilbronn
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN
19. Navigation and transport information are
the most wanted applications – from the
safety point of view :more important for
trips outside the country All countries
Navigate
to
a
des2na2on
using
your
mobile's
GPS
FINDINGS: Interest
55
func2onality
on
holiday
Search
for
the
latest
news
on
flight/train
and
delays
with
52
your
mobile
when
travelling
on
holiday
View
virtual
visitor
guides
on
holiday
on
your
mobile
42
Read
recommenda2ons
for
restaurants
bars
or
interes2ng
41
sights
with
your
mobile
Share
informa2on
and
photos
s
on
your
mobile
during
37
your
holiday
0
10
20
30
40
50
Representative online omnibus survey among
1.000 persons aged 16-64 in Germany/Great
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Britain/France/Netherlands/ Seite 19
20. Interest in using the features is very high > 30%
FINDINGS: Interest
Navigate
All countries – top2 Boxes;
Search
transport
info
interested + very
interested
View
virtual
visitor
guides
Netherlands
GB
Read
recommenda4ons
France
Germany
Share
informa4on
and
photos
0
20
40
60
80
Representative online omnibus survey among
1.000 persons aged 16-64 in Germany/Great
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Britain/France/Netherlands/ Seite 20
21. Usage experience during travel still low!
I've already used this on my mobile
during travel within or outside my
country .
FINDINGS: experience
View
Share
Netherlands
Read GB
France
Germany
Search
All countries – all respondents -
used
Navigate
0 5 10 15 20 25 30
Representative online omnibus survey among
1.000 persons aged 16-64 in Germany/Great
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Britain/France/Netherlands/ Seite 21
22. Interest & Experience
u Most experience all respondents show within their
country, but there is a strong interest using it
outside the country
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 22
24. The ranking of perceived usability (feelings):
Information – Networking – Independency – Security - Fun
FINDINGS: perceived usability
...enables
me
to
have
access
to
more
adequate
51
informa2on
for
the
appropriate
situa2on.
...is
a
great
opportunity
to
stay
in
contact
with
40
my
network
friends
during
my
private
travels.
...gives
me
a
greater
feeling
of
independency.
39
...makes
my
travelling
safer
because
the
tour
32
operator
is
always
aware
of
my
exact
loca2on.
...sounds
like
it
would
make
travelling
more
fun.
31
All countries – top2 Boxes;
fully agree
0
10
20
30
40
50
60
Representative online omnibus survey among
1.000 persons aged 16-64 in Germany/Great
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Britain/France/Netherlands/
Seite 24
25. The ranking of perceived usability:
Germans & NL need information, French contact and British fun!
FINDINGS: perceived usability
Access
to
adequate
informa4on
All countries – top2 Boxes;
fully agree
...gives
me
a
greater
feeling
of
independency.
Netherlands
stay
in
contact/Social
Networking
GB
France
makes
travelling
safer
Germany
...sounds
like
it
would
make
travelling
more
fun
0
10
20
30
40
50
60
Representative online omnibus survey among 1.000 persons
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN aged 16-64 in Germany/Great Britain/France/Netherlands/ Seite 25
26. Users clearly recognized the value:
u tourists need more information because of
„underway-situation“ in a new surrounding
u information is needed in a certain environment
u in a convenient pattern
u with mobile devices the information is at
the needed time and location and shape
BUT!
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 26
28. Location Based Services: a Killer App?
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 28
29. COSTS! The most striking barrier for all markets
not a lack of content or the application knowledge
FINDINGS: Obstacles
Main Barriers
Roaming Costs
Expensive
Devices
Data Insecurity
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 29
30. Biggest barriers for using location based services
FINDINGS: Obstacles
Roaming
costs
66
Not
having
the
appropriated
device
it's
s2ll
too
55
expensive
Feeling
of
insecurity
(data
privacy)
41
Lack
of
internet
coverage
abroad
28
Lack
of
informa2on
in
rural
areas
27
Knowledge
about
useful
applica2ons
21
Undeveloped
Technology
abroad
18
Up
to
date
informa2on
online
17
Finding
of
useful
informa2on/
applica2ons/features
14
All countries – multiple
Informa2on
provided
by
applica2ons
is
not
reliable
14
answers (3 biggest barriers)
0
10
20
30
40
50
60
70
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN Seite 30
31. TECHNOLOGY
advanced
Wrapping it up
developed
easy to use
available
accessable
broad
ubiquity
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN
32. Adopting process
Wrapping it up
advanced
learned
benefits clear
feeling of independency
fun
security
ion !
g v acat
in
r elax
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN
33. COSTS require innovative
offers to make the value for
Wrapping it up
tourist usable and
the advantage for
destinations, tour operators
and the travel industry
interesting
Source: Mobile Devices & Leisure Travel Study Jan 2011, IPSOS and HSHN
34. ... At the moment ...
.useful
information
but single apps
no networking
Source: Mobile Devices & Leisure travel Study Jan 2011, IPSOS and HSHN Seite 34
35. single apps
Standard
Info
Missing:
FUN
Network
Tipps...
Source: Mobile Devices & Leisure travel Study Jan 2011, IPSOS and HSHN Seite 35
36. ... A new model for a city tour...
u City Schwäbisch Hall: Caching
(GPS-treasure hunt)
Source: Mobile Devices & Leisure travel Study Jan 2011, IPSOS and HSHN Seite 36
38. The Authors with thanks to our
partner:
University of applied Science
Heilbronn
Tourismusmanagement &
eCommerce
Manfred Lieb
Claudia Brözel
lieb@hs-heilbronn.de
broezel@hs-heilbronn.de
White Paper is coming up
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