Leikr Kickstarter Launch
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This is a basic overview of the launch of the Leikr device on Kickstarter. Specifically focusing on some of the lessons learned during the funding process. I will make a point to go thru some of the specifics within my blog @ spikybear.com/blog
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Leikr Kickstarter Launch
- 1. Leikr GPS Sports Watch Ryan Krems - @kremsr Business Development – Dolphin Browser US Operations / Global Launch - Leikr
- 2. Overview • Leikr • Why Kickstarter? • Media Outreach • Pricing Strategy • Continual Engagement • Lessons Learned
- 3. Leikr GPS Sports Watch • Industry Leading Display: 2” Color w/ Gorilla Glass • Custom integrated GPS solution • Connectivity (WLAN, BT 4.0, Ant+) • Side loaded OpenStreet Maps • Linux kernel, Qt UI Framework • Custom workout plans • Up to 24 hours battery life • Target of waterproof level IPX-8 • Created by team of ex-Nokia engineers who created multiple market leading mobile devices (selling over 80M globally)
- 4. 85,284 projects launched $475M successful funding
- 5. • Raise money to fund next round of production • Mechanism to obtain market exposure • Gain valuable feedback from early adopters Leikr Goals for Launch
- 7. Media Outreach • Approach opinion leaders early in the development process • Create several story lines for your product / team • Research and tailor the message for each media outlet • Make the time, and be super flexible to meet with journalists
- 8. G I Funding Progress #1 Italian newspaper Danish National TV News story High activity, End of funding Slow period
- 9. Google Search Activity Level G I#1 Italian newspaper Danish National TV News story High activity, End of funding Slow period • Keep the engagement level high throughout • News cycle doesn’t continue by itself, it needs constant attention • When you take a break or have a life event, it is noticeable
- 10. Pricing Strategy • Kickstarter pledges starting from $149 to $299 • Additional Tiers for special builds (including early Beta) • Tiered Pricing Approach • Sweet spots for pledges • A/B Testing Opportunities with set metrics (if tier isn’t subscribed that says something about market demand)
- 11. Continued Engagement • 250 customer inquiries thru Kickstarter • 250+ comments on product features • Leikr team addressing big trends of concerns from backers • Constant communication with early adopters, keep engagement high • Valuable ideas and insights into new features and market opportunities
- 12. Lessons Learned • US bank account required for Kickstarter project funding 킥스타터 펀딩을 위해서는 미국 은행구좌 필요 • Set priority among funding, publicity, customer feedback then set goal level for success 펀딩/PR/피드백 중에서 제일 중요한 것을 고르고 거기에 맞게 목표를 잡아야 • Have a plan for the initial and final push, these are the best opportunity for highest impact 킥스타터 초기와 마지막 푸쉬를 위한 계획 필요 • Timing is critical for market launch (be aware of other large events) 타이밍이 중요 • Don’t be afraid to ask for help 필요하다면 도움을 요청하기를 망설이지 말 것
- 13. Lessons Learned cont. • Continual outreach and engagement; very apparent when you take a break 계속해서 커뮤니케이션 하기; 잠깐 떠나있을 때도 미리 알려놓기 • Create success criteria for A/B Testing A/B테스팅의 성공 판단요건을 미리 정해두어야 • Kickstarter is a community, so openness and transparency are required 킥스타터 커뮤니티: 열린 마음과 투명성이 필요 • Kickstarter is only the start, continual updates and on-time delivery required 킥스타터 성공은 시작일 뿐, 지속적 업데이트와 정시 출시로 보답하기
Editor's Notes
- Talk about the funding goal requirement, pledge levels, delivery schedule, etc.