The document discusses legal and ethical considerations for advertising an energy drink called Rasta Energy. It notes that advertisements cannot be offensive or target non-intended audiences like youth. Specifically, images of marijuana leaves would be inappropriate. It also explains that UK advertising is regulated by the Advertising Standards Authority to ensure ads are suitable and follow appropriate rules and regulations. The document asserts that no copyright laws have been broken in the designs and images used are either self-taken or from public sources.
2. Rasta Energy Advertising
• When advertising my energy drink I have to be
careful not to be offensive or unsuitable
towards my customers and mainly my target
audience (16+)
• For example I could not put a weed leaf on my
Rasta designs as it would be promoting illegal
drugs to young people.
3. Advertising standards authority
• The Advertising Standards Authority is the UK’s
independent regulator of advertising across all media.
They apply the Advertising Codes, which are written by
the Committees of Advertising Practice. The ASA’s work
includes acting on complaints and proactively checking
the media to take action against misleading, harmful or
offensive advertisements.
• This means that I would have to be aware of this and
make my advertisings suitable and according to the
ASA’s rules and regulations.
4. ASA Copyright
I have not gone against
any of the copy right
laws in my designs
All of my
brushes that I
have used are
accessible to
the public on
the internet so I
have not copies
from anyone or
anything
All of my photos were taken
by myself and have not
been copied. Also my
images are from Google
images.
I have made sure my In the
ASA 04 rules
