The document discusses the CSW Broadband project, emphasizing superfast broadband access in Coventry, Solihull, and Warwick, aiming to connect as many citizens as possible and enhance local infrastructure. It highlights Synchronoss's role in data analysis, community engagement, and network planning to maximize resources and ensure targeted broadband deployment. The project timeline and strategies for stakeholder engagement, data utilization, and funding opportunities are also outlined, showcasing the collaborative effort to improve broadband accessibility in the region.

1. 1SYNCHRONOSS PROPRIETARY
Mobile Innovation for a Connected World
Getting it right first time –
Demand analysis and cost modelling
for Superfast Broadband at CSW
Broadband
Chris Page
Page.c4@welearn365.com
Jeff Bygrave
Jeff.Bygrave@synchronoss.com

2. 2SYNCHRONOSS PROPRIETARY 2
Agenda
 Agenda
 Addressing the issue…
 Planning for success
 Visualising the results
 Q&A

3. 3SYNCHRONOSS PROPRIETARY
Synchronoss helps the customer manage content at the device,
and helps the operator achieve true end-to-end visibility from
subscriber content on the device and in the cloud, to network
planning, construction, and management.
About Synchronoss

4. 4SYNCHRONOSS PROPRIETARY
About Coventry, Solihull and Warwick (CSW) Broadband
These areas make up the CSW Region:
• Coventry City
• North Warwickshire Borough
• Nuneaton and Bedworth Borough
• Rugby Borough
• Solihull Metropolitan Borough
• Stratford-on-Avon District
• Warwick District
Needed to deliver the Government’s 2015
targets, that everyone should be able to access
broadband at speeds of at least 2Mbps and
that superfast broadband should be available
to 90% of premises in each authority.

5. 5SYNCHRONOSS PROPRIETARY
CSW Broadband Project Aims
Benefit the maximum number of
citizens
Remove the barrier of
connectivity for businesses to do
business in the sub-region
Ensure a network deployment
that contributes the most to the
underlying fibre infrastructure
across the sub-region
cswBroadband.org.uk

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Timeline
3rd March 2012 – Local Broadband Plan approved
26th October – Open Market Review completed
20th January 2013 – Public Consultation completed
28th January 2013 – ITT Issued
9th April – responses received
10th - 24th April – responses evaluated
May 2013 – Contract with BT, negotiations & signature
6th June – Project launch
March 2014 – target date for first connections

7. 7SYNCHRONOSS PROPRIETARY
How has the data and mapping analysis helped CSW Broadband?
Some examples
 “As a result of our pre-procurement discussions with the broadband providers we have
received updated Open Market Review data that shows an extra 44,690 properties
now being brought into the commercial roll-out, meaning that the money within the
CSW Broadband project will go that much further.”
 “Thanks to the information provided by our local communities through their Local
Broadband Champions and the surveys on our website, our team has been in
discussions with BT about areas that have been omitted from their commercial roll-out
plans.”
 “At both Warwick Gates and Coton Park we were able to show that there were
sufficient potential subscribers for superfast broadband services to make a clear
business case for BT to invest in these areas.”
 “Through the data that we have collected over the past couple of years we have
good knowledge of our area and so were able to apply to BDUK for additional funding.
This means that with match funding an additional £750,000 has been brought to the
project, which has yet to be allocated to the rollout programme.”

8. 8SYNCHRONOSS PROPRIETARY
State Aid Categories
White, Grey and Black classifications
From Open Market Review data:
White - no broadband infrastructure
exists or is unlikely to be developed in
the near term – intervention areas
Grey - only one broadband network
operator is present
Black - at least two or more
broadband network providers are
present

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Outcome
Amber – subject to survey, White – 2+ Mbps Original OMR map

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NGA: Coventry 92%, Solihull 96%, Warwickshire 91% (Stratford 75%)

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How did Synchronoss help?
Geospatial network analysis and processing
 CSW wanted to get a more definitive answers to the following questions:
− How do FTTP and FTTC solutions compare in their region
− How many premises are suitable for intervention
− How accurate is the 3rd party data provided, e.g. cabinet locations
 For the „White area‟ premises:
− Which were likely to achieve Superfast Broadband speeds after intervention
− Which premises would be the cheapest to connect via FTTP

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Addressing the issue…

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Demographics of Demand
Building block for additional analysis
 AddressBase© Premium data
− Rich, complex & comprehensive address dataset
− Part of the PSMA suite of data
 Defining an „address‟
− Is the delivery point the same as the geographical address?
− Streets can be vertical… hard to visualise.
 Demand registration, Benefit Index
− Is a tennis court, monument, farm outbuilding or school generator
building a candidate for broadband?
 Data stewardship
− Ownership lies between OS, BDUK, LA, etc.

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Joining the dots…
Finding the common reference
 Address Base
− Full and standardised address record and GPS coordinates
− Contains Residential & Business categories
− Contains Multiple Occupancy codes
 BT
− Provide Copper Cabinet to Postcode lists
 Commercial providers
− Provide postcodes/cabinets planned for future SFB deployment
 Link them all together via Postcode to provide
− Full premise list for „White‟, Grey and Black areas
− Classification for each address as Business demand, Residential demand or No demand
− Relationship between each premise and feeding cabinet

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A picture tells a thousand words, Deep Zoom maps
Map data and sources
 Ordnance Survey
Master Map
− OnDemand service
 Road and path details
− Connected data
routes
 Open Street Map
− Community mapping
data
 Google StreetView
 Map provides the Base
for visualisation of
address records

18. 18SYNCHRONOSS PROPRIETARY
Local Broadband plan
Extract from the CSW Local Broadband Plan*
“Given their significant presence, understanding the likely footprint of BT‟s
rollout of superfast broadband is key to ensuring that our interventions are
targeted on the areas of greatest need”
“This [BT] data will underpin the advice and guidance we provide to
ensure community efforts and activities are as fully informed as possible”
* http://www.cswbroadband.org.uk/documents/CSW-LBP-Submitted-
20120301-REDACTED-20120501.pdf

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Community Engagement

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Local Broadband champions
Community engagement
 200 Local broadband
champions
 Over 10,000 online
Survey responses:
− Validate supplier
broadband speed
− Register demand
 Providing hard copies
of the surveys to those
who are unable to
access them online
 Presenting project
information to local
community groups

21. 21SYNCHRONOSS PROPRIETARY
BT Cabinet locations
BT supplied list not 100% accurate
 Some BT cabinet
locations not
correct…
 Essential for
estimating BB speeds
from FTTC based
solutions
 Crowdsourcing of BT
cabinet locations
 Community
involvement informs
solution requirement

22. 22SYNCHRONOSS PROPRIETARY
Updated Exchange and Cabinet locations
More accurate straight line distance diagram for each cabinet
* Exchange names altered
Cabinet
Exchange

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Planning for success…

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Plan for success
Why would a LA want to plan a network?
Understand the likely costs for each
supplier proposal
− or at least the quantities of work and
materials required
Share proposed solutions and engage
further with the community
Validate supplier assumptions or 3rd
party data during tender process
Demonstrate value for money
Sometimes the „law of averages‟ just
isn‟t good enough…

25. 25SYNCHRONOSS PROPRIETARY
FTTC Network Modelling
Overview of data processing
 BT/local champion provided X,Y coordinates for Exchange and
Cabinet
− Easy to find straight line distances between cabinet/exchange and
Postcode
 …but, straight line distances are the shortest possible path between
two points - implies being closer to the cabinet than in reality
− Better to use road network to find a path between each premise and cabinet
locations
 Ideally BT would (know?) share the route data or loop length
− However, data not part of supplier provided information
 Significant differences between direct and road distances
− Some premises connect to direct to the Exchange (EO DP) some homes are
connected via intermediate cabinets

26. 26SYNCHRONOSS PROPRIETARY
Limitations of straight line cabinet distances
2km more via the road than as a straight line distance
Straight line
distance:
~ 60Mbps
Indirect line
distance:
<24Mbps

27. 27SYNCHRONOSS PROPRIETARY
FTTP Network Modelling
Summary of processing
Plan a 100% Fibre to the Premise network for whole region
− Define rule set for potential network architecture (PON,
P2P)
− Input typical/actual/estimated costs
Calculate quantities of trenching, fibre & equipment
required.
Estimate cost per home passed for all 400,000 premises
Use cost data to analyse cost v demand
− Select premise for inclusion in project

28. 28SYNCHRONOSS PROPRIETARY
Synchronoss and Comsof software tools used to simulate networks
Creating a FTTP configuration
Trench costs
Splice costs

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Generate Bill of Materials for each sub-region
Quantities are accurate, costs are indicative

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Visualising the results

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End results, calculated distances from feeding location
Distances from feeding Exchange or Cabinet -

32. 32SYNCHRONOSS PROPRIETARY
Sample FTTP plan
Fully automated and connected FTTP network
Cable quantities

33. 33SYNCHRONOSS PROPRIETARY
Drilling down into the detail
Make decisions at a macro or micro scale
Understand local cost variation
− Engage with community
− Confirm network design
− Propose alternative solutions

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Finding sweet spots

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Identifying premises within reach of FTTC

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Analysis of local community solution - Tysoe

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Summary

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Wrap up – key messages
Recap of presentation
Address records fundamental to engagement with suppliers and
data analysis
Local engagement stimulates community interest and improves
data quality
Synchronoss provide tools to model network options
− Estimate costs
− Validate 3rd party data, such as cabinet distances
Use of data, processing and local knowledge can make a
difference…

39. 39SYNCHRONOSS PROPRIETARY
Community Engagement in action
Making the money go further…
 “As a result of our pre-procurement discussions with the broadband providers we have
received updated Open Market Review data that shows an extra 44,690 properties
now being brought into the commercial roll-out, meaning that the money within the
CSW Broadband project will go that much further.”
 “Thanks to the information provided by our local communities through their Local
Broadband Champions and the surveys on our website, our team has been in
discussions with BT about areas that have been omitted from their commercial roll-out
plans.”
 “At both Warwick Gates and Coton Park we were able to show that there were
sufficient potential subscribers for superfast broadband services to make a clear
business case for BT to invest in these areas.”
 “Through the data that we have collected over the past couple of years we have
good knowledge of our area and so were able to apply to BDUK for additional funding.
This means that with match funding an additional £750,000 has been brought to the
project, which has yet to be allocated to the rollout programme.”