Getting it right first time round. Better planning and mapping for digital networks, cutting costs and raising demand. This case study from the Coventry, Solihull and Warwickshire partnership shows how local authorities get vastly better value from broadband investment by challenging the assumptions.
CSW Broadband at the Intelligent Cities Conference 19th June 2013
1. 1SYNCHRONOSS PROPRIETARY
Mobile Innovation for a Connected World
Getting it right first time –
Demand analysis and cost modelling
for Superfast Broadband at CSW
Broadband
Chris Page
Page.c4@welearn365.com
Jeff Bygrave
Jeff.Bygrave@synchronoss.com
3. 3SYNCHRONOSS PROPRIETARY
Synchronoss helps the customer manage content at the device,
and helps the operator achieve true end-to-end visibility from
subscriber content on the device and in the cloud, to network
planning, construction, and management.
About Synchronoss
4. 4SYNCHRONOSS PROPRIETARY
About Coventry, Solihull and Warwick (CSW) Broadband
These areas make up the CSW Region:
• Coventry City
• North Warwickshire Borough
• Nuneaton and Bedworth Borough
• Rugby Borough
• Solihull Metropolitan Borough
• Stratford-on-Avon District
• Warwick District
Needed to deliver the Government’s 2015
targets, that everyone should be able to access
broadband at speeds of at least 2Mbps and
that superfast broadband should be available
to 90% of premises in each authority.
5. 5SYNCHRONOSS PROPRIETARY
CSW Broadband Project Aims
Benefit the maximum number of
citizens
Remove the barrier of
connectivity for businesses to do
business in the sub-region
Ensure a network deployment
that contributes the most to the
underlying fibre infrastructure
across the sub-region
cswBroadband.org.uk
6. 6SYNCHRONOSS PROPRIETARY
Timeline
3rd March 2012 – Local Broadband Plan approved
26th October – Open Market Review completed
20th January 2013 – Public Consultation completed
28th January 2013 – ITT Issued
9th April – responses received
10th - 24th April – responses evaluated
May 2013 – Contract with BT, negotiations & signature
6th June – Project launch
March 2014 – target date for first connections
7. 7SYNCHRONOSS PROPRIETARY
How has the data and mapping analysis helped CSW Broadband?
Some examples
“As a result of our pre-procurement discussions with the broadband providers we have
received updated Open Market Review data that shows an extra 44,690 properties
now being brought into the commercial roll-out, meaning that the money within the
CSW Broadband project will go that much further.”
“Thanks to the information provided by our local communities through their Local
Broadband Champions and the surveys on our website, our team has been in
discussions with BT about areas that have been omitted from their commercial roll-out
plans.”
“At both Warwick Gates and Coton Park we were able to show that there were
sufficient potential subscribers for superfast broadband services to make a clear
business case for BT to invest in these areas.”
“Through the data that we have collected over the past couple of years we have
good knowledge of our area and so were able to apply to BDUK for additional funding.
This means that with match funding an additional £750,000 has been brought to the
project, which has yet to be allocated to the rollout programme.”
8. 8SYNCHRONOSS PROPRIETARY
State Aid Categories
White, Grey and Black classifications
From Open Market Review data:
White - no broadband infrastructure
exists or is unlikely to be developed in
the near term – intervention areas
Grey - only one broadband network
operator is present
Black - at least two or more
broadband network providers are
present
13. 13SYNCHRONOSS PROPRIETARY
How did Synchronoss help?
Geospatial network analysis and processing
CSW wanted to get a more definitive answers to the following questions:
− How do FTTP and FTTC solutions compare in their region
− How many premises are suitable for intervention
− How accurate is the 3rd party data provided, e.g. cabinet locations
For the „White area‟ premises:
− Which were likely to achieve Superfast Broadband speeds after intervention
− Which premises would be the cheapest to connect via FTTP
16. 16SYNCHRONOSS PROPRIETARY
Joining the dots…
Finding the common reference
Address Base
− Full and standardised address record and GPS coordinates
− Contains Residential & Business categories
− Contains Multiple Occupancy codes
BT
− Provide Copper Cabinet to Postcode lists
Commercial providers
− Provide postcodes/cabinets planned for future SFB deployment
Link them all together via Postcode to provide
− Full premise list for „White‟, Grey and Black areas
− Classification for each address as Business demand, Residential demand or No demand
− Relationship between each premise and feeding cabinet
17. 17SYNCHRONOSS PROPRIETARY
A picture tells a thousand words, Deep Zoom maps
Map data and sources
Ordnance Survey
Master Map
− OnDemand service
Road and path details
− Connected data
routes
Open Street Map
− Community mapping
data
Google StreetView
Map provides the Base
for visualisation of
address records
18. 18SYNCHRONOSS PROPRIETARY
Local Broadband plan
Extract from the CSW Local Broadband Plan*
“Given their significant presence, understanding the likely footprint of BT‟s
rollout of superfast broadband is key to ensuring that our interventions are
targeted on the areas of greatest need”
“This [BT] data will underpin the advice and guidance we provide to
ensure community efforts and activities are as fully informed as possible”
* http://www.cswbroadband.org.uk/documents/CSW-LBP-Submitted-
20120301-REDACTED-20120501.pdf
20. 20SYNCHRONOSS PROPRIETARY
Local Broadband champions
Community engagement
200 Local broadband
champions
Over 10,000 online
Survey responses:
− Validate supplier
broadband speed
− Register demand
Providing hard copies
of the surveys to those
who are unable to
access them online
Presenting project
information to local
community groups
21. 21SYNCHRONOSS PROPRIETARY
BT Cabinet locations
BT supplied list not 100% accurate
Some BT cabinet
locations not
correct…
Essential for
estimating BB speeds
from FTTC based
solutions
Crowdsourcing of BT
cabinet locations
Community
involvement informs
solution requirement
22. 22SYNCHRONOSS PROPRIETARY
Updated Exchange and Cabinet locations
More accurate straight line distance diagram for each cabinet
* Exchange names altered
Cabinet
Exchange
24. 24SYNCHRONOSS PROPRIETARY
Plan for success
Why would a LA want to plan a network?
Understand the likely costs for each
supplier proposal
− or at least the quantities of work and
materials required
Share proposed solutions and engage
further with the community
Validate supplier assumptions or 3rd
party data during tender process
Demonstrate value for money
Sometimes the „law of averages‟ just
isn‟t good enough…
25. 25SYNCHRONOSS PROPRIETARY
FTTC Network Modelling
Overview of data processing
BT/local champion provided X,Y coordinates for Exchange and
Cabinet
− Easy to find straight line distances between cabinet/exchange and
Postcode
…but, straight line distances are the shortest possible path between
two points - implies being closer to the cabinet than in reality
− Better to use road network to find a path between each premise and cabinet
locations
Ideally BT would (know?) share the route data or loop length
− However, data not part of supplier provided information
Significant differences between direct and road distances
− Some premises connect to direct to the Exchange (EO DP) some homes are
connected via intermediate cabinets
26. 26SYNCHRONOSS PROPRIETARY
Limitations of straight line cabinet distances
2km more via the road than as a straight line distance
Straight line
distance:
~ 60Mbps
Indirect line
distance:
<24Mbps
27. 27SYNCHRONOSS PROPRIETARY
FTTP Network Modelling
Summary of processing
Plan a 100% Fibre to the Premise network for whole region
− Define rule set for potential network architecture (PON,
P2P)
− Input typical/actual/estimated costs
Calculate quantities of trenching, fibre & equipment
required.
Estimate cost per home passed for all 400,000 premises
Use cost data to analyse cost v demand
− Select premise for inclusion in project
33. 33SYNCHRONOSS PROPRIETARY
Drilling down into the detail
Make decisions at a macro or micro scale
Understand local cost variation
− Engage with community
− Confirm network design
− Propose alternative solutions
38. 38SYNCHRONOSS PROPRIETARY
Wrap up – key messages
Recap of presentation
Address records fundamental to engagement with suppliers and
data analysis
Local engagement stimulates community interest and improves
data quality
Synchronoss provide tools to model network options
− Estimate costs
− Validate 3rd party data, such as cabinet distances
Use of data, processing and local knowledge can make a
difference…
39. 39SYNCHRONOSS PROPRIETARY
Community Engagement in action
Making the money go further…
“As a result of our pre-procurement discussions with the broadband providers we have
received updated Open Market Review data that shows an extra 44,690 properties
now being brought into the commercial roll-out, meaning that the money within the
CSW Broadband project will go that much further.”
“Thanks to the information provided by our local communities through their Local
Broadband Champions and the surveys on our website, our team has been in
discussions with BT about areas that have been omitted from their commercial roll-out
plans.”
“At both Warwick Gates and Coton Park we were able to show that there were
sufficient potential subscribers for superfast broadband services to make a clear
business case for BT to invest in these areas.”
“Through the data that we have collected over the past couple of years we have
good knowledge of our area and so were able to apply to BDUK for additional funding.
This means that with match funding an additional £750,000 has been brought to the
project, which has yet to be allocated to the rollout programme.”