What people call „stories“ are often just
narratives in best cases, in worst cases it
is just pure information. The story must
have a specific structure and must
contain specific elements to be called
PEOPLE IN MARKETING WHO TALK „STORIES“ USUALLY
DO NOT TALK ABOUT STORIES
WHAT IS A
Story is a coherent narrative with plot,
populated with characters, containing
twist, and communicating meanings.
Stories pass moral judgment on events.
They stimulate strong emotions of
sympathy, love, anger, fear, anxiety and so
forth. They cause our involvement and
1.Start with an insight into human nature
2. Decide whether your story will focus on your company, your product,
or your consumer.
3. Develop a story that your consumers will emphasize with and that
moves them to act.
4.Engage your consumers and tell your story through multiple mediums
5. Use images that are striking and need no explanation
6.Enjoy the success of your campaign
So what’s the winning
formula for your brand?