The document discusses how leather coat manufacturers should not rely solely on winter for marketing and sales ("winter-dependant"). While coats are worn in winter, wholesalers buy coats year-round for discounted prices in off-seasons. The document recommends manufacturers advertise to wholesalers throughout the year instead of just winter to take advantage of bulk buying opportunities. It also suggests offering discounted coats in tropical countries to appeal to consumer psychology and socioeconomics.

1. !
Why to be the ‘winter-dependant’? A question for leather coats
manufacturers
 Leather jackets and leather coats are worn during winter. There is nothing
wrong about this. But for the ‘winter-dependant’ leather coats
manufacturers, there is a matter of concern because marketing and
promotional activities should not be the ‘winter dependant’ at all.
Usually, buyers and consumers of other products and services are approached
throughout the year but whenever it comes to promote and advertise leather
coats and jackets, almost all leather coats manufacturers advertise their
products during the winter season only, especially in the Asian and African
countries.

2. leather coats manufacturers especially by the
wholesale buyers and importers
 So, these ‘winter dependant’ leather coats manufacturers are not able
to make the most of those periods and seasons which are not blown by
the cold air or chilly winds. On the other hand, the very hot period or
dry season can turn out to be really ‘hot’ as far as purchase of leather
coats and jackets is concerned, especially by the wholesale buyers and
importers.
 Wholesaler buyers and importers of leather coats and jackets tend to
buy these items in bulk throughout the year as leather coats and jackets
are sold on much reduced prices during other non-winter seasons.
 Advertising these winter apparels to individual customer or buyer
during winter is effective but for those wholesale buyers and importers
who always buy these items in bulk, it is not rational to advertise and
market during the winter season only.

3. Leather coats manufacturers and suppliers have to understand
that as per the consumer psychology
 as per the consumer psychology ofpeople living in these naturally tropical
environments, they look for discounted rates and reduced prices when buying
any product or commercial item due to low income per capita together with
other socioeconomic vulnerabilities, deeply rooted in these less-developed
countries.

4. AT THE END
leather coats manufacturers and suppliers can also offer less expensive
leather coats and jackets in these countries after a bit modifications and
adjustments into their products.
In short, leather coats manufacturers can witness exceptional
business growth by transforming their companies into ‘all-
weather’ companies. Success guaranteed!