2. What we’re going to cover
1. Who are the experts?
2. The brokers
3. The investors
4. The talking heads
5. Learning from the experts
3. What we’re going to cover
1. Who’s are the experts?
2. The brokers
3. The investors
4. The talking heads
5. Learning from the experts
4. Who are the experts?
• There aren’t any true experts
- 8,000 companies alone in the US
• But there are lots of professionals who you can categorise as
- specialists, who know a lot about
a very narrow area
- generalists, who know a little
about a wide range of issues
5. Who are the experts?
• Everyone has an angle
• Remember, its their job
• They aren’t being nice
6. Learning from the experts
1. Who are the experts?
2. The brokers
3. The investors
4. The talking heads
5. Learning from the experts
7. The brokers
• What’s their motivation?
- more trading equals more profit
- more volatility equals more trading
• Even so, they produce detailed
research on companies, talk to the
CEOs, regulators, the competition
• They have a view & tell us
8. Learning from the experts
1. Who are the experts?
2. The brokers
3. The investors
4. The talking heads
5. Learning from the experts
9. The investors
• What’s their motivation?
- they are paid to perform
- sentiment is just as important as the fundamentals
• So when an investor is talking
- is he trying to get me to buy
because he owns it?
- to sell because he’s dumped it?
10. Learning from the experts
1. Who are the experts
2. The brokers
3. The investors
4. The talking heads
5. Learning from the experts
11. The talking heads
• What’s their motivation?
- CBNC and Bloomberg TV want audiences
- they have to entertain
• Talking heads are usually
- sensationalist
- trying to predict the short term
- of limited insight
12. Learning from the experts
1. Who are the experts?
2. The brokers
3. The investors
4. The talking heads
5. Learning from the experts?
13. Learning from the experts: the brokers
• There is no data on the future, so you have to take any
forecasts with a pinch of salt
• Broker recommendations are a key driver of sentiment
• Broker reports are
- a great way to research
- useful sense check
• Not a substitute for you own view
14. Learning from the experts: the investors
• Investor actions are more insightful than their words
• What they say on TV can be different to what they are doing
• They publish their top ten holdings, so if you like an investor
- look at his holdings
- any names you don’t know
• But do your homework
15. Learning from the experts: the talking heads
• Watching financial TV is a great way to lose time and money
• Most of the time, the right action, is inaction
• CNBC reports, it doesn’t get you the inside scoop before
- your stock tanks
- a stock idea becomes hot
• Occasionally they talk to a legend
like Buffett, but what’s YouTube for
16. Learning from the experts
• Brokers
- forecasts
- what the market thinks
• Investors
- source of ideas
• But neither are a replacement for
doing your own thinking