Lean Canvas 30min course

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COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Rudi Broos
@rudibroos
Innovation Director, Bell Labs Belgium
SNAPSHOT OF CURRENT THINKING ON YOUR STARTUP
APPLYING THE LEAN CANVAS

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30 minutes
1 page

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RUDI
broos

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ALEX
osterwalder

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ERIC
ries

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ASH
maurya

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www.leancanvas.com

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PROBLEM
SOLUTION
KEY METRICS
UNIQUE
VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CHANNELS
CUSTOMER
SEGMENT
COST STRUCTURE REVENUE STREAMS

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JAMES
dyson

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CLAYTON
christensen

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GEOFFREY
moore

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Your Turn
2 minutes

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PROBLEM
SOLUTION
KEY METRICS
UNIQUE
VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CHANNELS
CUSTOMER
SEGMENT

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MINIMUM VIABLE PRODUCT
• A MVP is the SMALLEST solution
• That delivers CUSTOMER VALUE
• And ideally also CAPTURES customer value

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THE SOLUTION
• List a solution for each of the top 3 problems you listed before

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DANE
maxwell

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UNIQUE VALUE PROPOSITION
End Result Customer Wants
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Specific Period Of Time
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Address The Objections

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EXAMPLES
• This Session Write a first business model in 1% of your time
• Square Accept credit cards and increase your business revenue,
without the hassle and expenses of dedicated
equipment and fees, using your smartphone
• Colruyt On stop shop for the cheapest grocery as we adapt each
minute our prices to promotions of all our competitors

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HIGH-LEVEL CONCEPT
HIGH
LEVEL
CONCEPT

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HIGH-LEVEL CONCEPT

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0.99€ 0.95€ 2.99€

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Your Turn
2 minutes

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PROBLEM
SOLUTION
KEY METRICS
UNIQUE
VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CHANNELS
CUSTOMER
SEGMENT

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Your Turn
1 minute

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PROBLEM
SOLUTION
KEY METRICS
UNIQUE
VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CHANNELS
CUSTOMER
SEGMENT

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KEY NUMBERS
THAT TELL YOU HOW YOUR BUSINESS IS DOING
KEY CUSTOMERS ACTION
What drives value in your product?
Examples:
• if you are a blog platform: # blog posts
• if you are twitter: # tweets
• If you are PayPal: # transactions
SUCCESS METRIC
How will you define success?
Examples:
• Revenue
• Impact on the world
• Raise VC capital

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KEY CUSTOMERS ACTION*
Grow daily rate 8x in 1 year
Launch in 2 new cities/month
SUCCESS METRIC*
Legislation, avoiding court
*: Fictive case

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Your Turn
1 minute

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PROBLEM
SOLUTION
KEY METRICS
UNIQUE
VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CHANNELS
CUSTOMER
SEGMENT

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Your Turn
1 minute

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PROBLEM
SOLUTION
KEY METRICS
UNIQUE
VALUE
PROPOSITION
UNFAIR
ADVANTAGE
CHANNELS
CUSTOMER
SEGMENT

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JASON
cohen

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SOMETHING WHICH CAN NOT EASILY BE COPIED OR BOUGHT
• Right Celebrity Endorsements
• Intellectual Property Rights / Patents
• Personal Authority
• Insider Information
• Existing Customers
• Large Network Effects
• Community
• Organic Search Ranking

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GUY
kawasaki

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10 minutes

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Customer Pain. Worth Solving.
Solution. Why You. Unique.
Competition. Make Money. Key
Ask. Slides. Story Telling.
Presentation. Memorable
Soundbite. Passion. Enjoy It!

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