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"Mobile Deployments Demystified" - Luxottica + Tealium, Digital Velocity 2015

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See how Luxottica is using Tealium tag management to fast-track the deployment of analytics within 7,000 in-store iPad apps across 1,000 LensCrafters stores.

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"Mobile Deployments Demystified" - Luxottica + Tealium, Digital Velocity 2015

  1. 1. © 2015 Tealium Inc. All rights reserved. | 2
  2. 2. © 2015 Tealium Inc. All rights reserved. | 3 MOBILE DEPLOYMENTS DEMYSTIFIED Luxottica and Tealium
  3. 3. © 2015 Tealium Inc. All rights reserved. | 4 INTRODUCTION About Areef Ahamad  Sr. Manager – Customer Analytics at Luxottica Retail  Support Five Major Brands - LensCrafters, SunglassHut, Pearle Vision, Sears Optical, Target Optical  Key Technologies - Adobe, Tealium iQ, OpinionLab, Monetate and ClickTale
  4. 4. © 2015 Tealium Inc. All rights reserved. | 5 INTRODUCTION  Luxottica is the largest eyewear company in the world; based in Milan, Italy  US Headquarters in Mason, Ohio  Major Eyewear Brands - LensCrafters, Pearle Vision, Sears Optical, Target Optical  Major Sunglasses Brands – Oakley, Ray- Ban, Arnette, Vogue About Luxottica
  5. 5. © 2015 Tealium Inc. All rights reserved. | 6 AGENDA – MOBILE DEPLOYMENTS DEMYSTIFIED  Background – Goals, Mobile Strategy  Eyewear Purchase - Three Hurdles  Solution – Three Apps  Question – Did it Work  Answer – Analytics  Lessons Learned
  6. 6. © 2015 Tealium Inc. All rights reserved. | 7 BACKGROUND  Goals: • Increase In-Store Conversion • Increase Customer Satisfaction  Mobile Strategy: Mobile In-Store Apps • Educate Customers • Help Customers Make a Decision
  7. 7. © 2015 Tealium Inc. All rights reserved. | 8 EYEWEAR PURCHASE – THREE HURDLES 1. Select a Frame 2. Select a Lens 3. Price
  8. 8. © 2015 Tealium Inc. All rights reserved. | 9 THREE HURDLES 1. Select a Frame
  9. 9. © 2015 Tealium Inc. All rights reserved. | 10 THREE HURDLES 2. Select a Lens
  10. 10. © 2015 Tealium Inc. All rights reserved. | 11 THREE HURDLES 3. Price
  11. 11. © 2015 Tealium Inc. All rights reserved. | 12 THREE HURDLES Eyewear Purchase General Purchase Purchase
  12. 12. © 2015 Tealium Inc. All rights reserved. | 13 SOLUTION - THREE APPS
  13. 13. © 2015 Tealium Inc. All rights reserved. | 14 THREE APPS 1. Select a Frame - My Look App
  14. 14. © 2015 Tealium Inc. All rights reserved. | 15 THREE APPS 2. Select a Lens – Lens Simulator App
  15. 15. © 2015 Tealium Inc. All rights reserved. | 16 THREE APPS 3. Pricing: Lens Pricing App
  16. 16. © 2015 Tealium Inc. All rights reserved. | 17 QUESTION Did it work?
  17. 17. © 2015 Tealium Inc. All rights reserved. | 18 ANSWER Analytics
  18. 18. © 2015 Tealium Inc. All rights reserved. | 19 ANALYTICS Implementation  Luxottica’s largest in-store implementation  ~1,000 Stores with ~7,000 IPads  Tealium SDK  Adobe Analytics
  19. 19. © 2015 Tealium Inc. All rights reserved. | 20 ANALYTICS KPIs – App Usage and In-store performance  My Look – Number of Pictures Taken, Emails Sent  Lens Simulator – Feature usage  LPP – Lens Pricing usage  In-Store Revenue  Customer Satisfaction (NPS)
  20. 20. © 2015 Tealium Inc. All rights reserved. | 21 ANALYTICS Implementation  Tealium SDK • Programmer / Tealium call • Setup SDK – Full Version vs Compact Version • Setup Tealium IQ  Adobe Analytics
  21. 21. © 2015 Tealium Inc. All rights reserved. | 22 OUTCOMES  Positive correlation between App usage and Customer Satisfaction  Justified investment - More Apps to come  Analytics will be used to optimize the Apps  Tealium AudienceStream for LensCrafters.com
  22. 22. © 2015 Tealium Inc. All rights reserved. | 23 TAKEAWAYS  Expertise  Full version vs. compact version  Allow ample time to test
  23. 23. © 2015 Tealium Inc. All rights reserved. | 24 MOBILE DEPLOYMENTS Products & Successful Deployments, Jason Koo
  24. 24. © 2015 Tealium Inc. All rights reserved. | 25 PRODUCTS & OPTIONS Current Offerings  Tag Management / TIQ Products  Tealium AudienceStream
  25. 25. © 2015 Tealium Inc. All rights reserved. | 26 TIQ PRODUCTS Cross-platform Plugins
  26. 26. © 2015 Tealium Inc. All rights reserved. | 27 TIQ PRODUCTS Native Platform Libraries
  27. 27. © 2015 Tealium Inc. All rights reserved. | 28 TIQ PRODUCTS Advanced Native Platform Options
  28. 28. © 2015 Tealium Inc. All rights reserved. | 29 TIQ PRODUCTS Compact & Full Versions Auto track most common UI view changes and events Mobile CompanionOffline + Batch delivery Auto track application and device info Auto track app lifecycle events
  29. 29. © 2015 Tealium Inc. All rights reserved. | 30 AUDIENCESTREAM PRODUCTS Native Platform Libraries
  30. 30. © 2015 Tealium Inc. All rights reserved. | 31 Overview Data VendorsTIQ LibraryConfigurationMulti-CDN Events GENERAL ARCHITECTURE
  31. 31. © 2015 Tealium Inc. All rights reserved. | 32 Client-side: Fast & Scalable TIQ GENERAL ARCHITECTURE
  32. 32. © 2015 Tealium Inc. All rights reserved. | 33 Server-to-server support TIQ GENERAL ARCHITECTURE
  33. 33. © 2015 Tealium Inc. All rights reserved. | 34 IMPLEMENTATION Best Practices - Before you start  What data are you interested in?  What end vendors fulfill those needs?  Which Tealium solution is best?  Verify and test
  34. 34. © 2015 Tealium Inc. All rights reserved. | 35 THANK YOU

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