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Leadership Summit 2013 Sponsorship
- 1. Camp Kesem College Student Leadership Summit Reaching connected INFLUENCERS at Teachable Moments November 1-3, 2013
- 2. 6/17/14 2 ABOUT Camp Kesem – Changing the Lives of Children Affected by a Parent’s Cancer Camp Kesem (CK) is a network of free, college-student led summer camps and support circles for children ages 6-16 whose parents have or have had cancer. At CK, kids find a critical support circle to manage this frightening and stressful period, while college students develop critical life and leadership skills as they plan and manage every aspect of their campus program. With camps at 41 campuses in 2013, we will expand to 53 campuses by summer 2014. NATIONAL LEADERSHIP SUMMIT
- 3. 6/17/14 3 IMPACT NATIONAL LEADERSHIP SUMMIT “Camp Kesem isn’t the best thing I did in college, it’s the best thing I’ve done in my life so far. Having the opportunity to be around these happy, wonderful kids, even when they’re going through what they’re going through, puts everything else into perspec@ve. Camp Kesem definitely made me into the person I am today, and made me a beBer person.” ON COLLEGE STUDENT LEADERS A0er a4ending Camp Kesem, parents reported a marked increase in their child’s ability to express their feelings, connec1on to other children who have been affected by a parent’s cancer, confidence in handling challenges, and self‐percep1on. 98% of parents believe that Camp Kesem had a posi1ve impact on their family, and 99% would recommend CK to another family coping with cancer. ON CHILDREN AFFECTED BY A PARENT’S CANCER “My four children lost their father in 2010 to cancer. We have worked hard to live well since our loss and rebuild a sense of normalcy. We have done counseling, support groups, kept lines of communica@on open, and have a wonderful support network of fabulous family and friends; however, out of all the consistent work we have done to grieve appropriately, the children made more progress and seem more well adjusted aGer Camp Kesem than all the other work combined in two years! They came away with hope and were so encouraged. As a mom of grieving children, I am so incredibly grateful. We look forward to reunions and camp next year. Your staff and program are top notch ‐‐ beyond our wildest expecta@ons. Thank you!” ‐ “Mary” ‐ Camp Kesem parent Camp Kesem Chapters Arizona State University Johns Hopkins University Stanford University University of Georgia University of Pennsylvania Augustana College Miami Syracuse University University of Illinois University of Richmond Brigham Young University Michigan State University Texas A&M University of Michigan University of Texas‐AusSn Columbia University MIT UC Berkeley University of Minnesota University of Virginia Duke/UNC Northwestern University UC Davis University of Missouri University of Washington Emory University Notre Dame UCLA University of Nebraska University of Wisconsin Florida State University Ohio State University UCSD University of Oklahoma USC George Washington University Southern Utah University University of Florida University of Oregon Vanderbilt University Indiana University
- 4. 6/17/14 4 CK College Student Leadership Summit Camp Kesem chapters are founded by the iniSaSve, commitment and entrepreneurial spirit of volunteer college students with a passion for helping others and a desire to acquire the leadership skills creaSng Camp Kesem provides. In addiSon to demanding academic, work and social schedules, students dedicate on average 10‐15 hours/week to Camp Kesem as they commit to a year‐long posiSon managing every aspect of their camp – and then give one full week during their busy summers to create the Camp Kesem experience for the children of cancer paSents. To date, CK has engaged over 3,800 student leaders, and will have another 500 by the 2013 Summit. The annual Camp Kesem Na1onal Leadership Summit is a 3‐day experience that brings together 400+ Camp Kesem student leaders from across the country to receive valuable training, to communicate with peers about best pracSces, and to develop individual leadership skills that contribute directly to the success of their local chapters. Professional speakers for key program areas: Leadership Development, Staffing, Financial Management, OrganizaSon, Fundraising, MarkeSng & Public RelaSons, Programming and Camper Care. Comprehensive, standards‐based learning sessions , to ensure that all campuses receive Year‐End Standards Assessment Scores of 98% or higher Student surveys indicate that involvement in Camp Kesem is THE most highly‐valued part of a volunteer’s college experience, with over 80% of students repor1ng the development of significant team‐building, organiza1onal, decision‐making, communica1on, problem solving and fundraising skills. Camp Kesem alumni report the experience and skills gained with Camp Kesem had a significant impact on their post graduate studies, their decisions to pursue service opportuniSes, and their ability to secure compeSSve posiSons in the private sector. Altruism: Sa@sfac@on comes from affec@ng posi@ve change in the world Reaching Connected INFLUENCERS at Teachable Moments
- 5. 6/17/14 5 SPONSORS NATIONAL LEADERSHIP SUMMIT It’s the Rose Bowl meets the Final Four. SEC takes on the Big 10. NCAA vs. DII. 500+ of the best, brightest, and most philanthropic college student leaders from 53 campuses, represenSng more than 24 US states, all under the same roof for 3 days! Who? You’re Invited… Leadership Summit Sponsorship Opportuni@es When? November 1‐3, 2013 Where? LocaSon TBD What? With sponsorships ranging from $1,000 ‐ $25,000, CK offers a number of ways to connect your brand to our influenSal, connected student leaders. • Brand IntegraLon: LEAD SPONSORS can provide a speaker for relevant leadership development sessions, integrate product/services into workshops, make stage announcements and crea1vely ac1vate their product/service into the weekend experience. CK will provide customized proposals to interested sponsors. • Product Placement: TABLE SPONSORS receive opportuni1es to include product/service informa1on in all registra1on packets, connect with our 400+ student leaders at booth displays and in our career fair. • Campus and Individual Student scholarships: SCHOLARSHIP SPONSORS send students from specific campuses or individual applicants, through our Leadership Summit Scholarship Fund. • Summit PromoLon and Year‐Round CK CommunicaLons: PROMOTIONAL SPONSORS will be featured in all event promo1ons, including CK social media, newsleaers, and direct student outreach, as well as in event signage and year‐round communica1ons to CK supporters. How?
- 6. 6/17/14 6 2013 Sponsorship Deck 2013 Partnership Opportunities Thank you for your interest in supporSng the 2013 Camp Kesem NaSonal College Student Leadership Summit . The annual Camp Kesem NaSonal Leadership Summit is a 3‐day experience that brings together 400+ student leaders from across the country to receive valuable training, communicate with peers about best pracSces, and develop individual leadership skills that contribute directly to the success of their local chapters. We know you have a message that you would like the students to hear. Here is your chance to share it with them! November 1‐3, 2013 LocaSon TBD
- 7. 6/17/14 7 Coast-to-Coast Connections. Sharing Insights. Championing successes. Changing the World. A sense of community… regardless of whether the students are from MIT or USC, they’re drawn together by an entrepreneurial spirit, youthful exuberance, and passion for making the world a be4er place. The summit is designed to help students tap into and expand their leadership potenSal, allowing them to grow both personally and professionally. Game changer… Student surveys indicate involvement in CK is THE most highly‐valued part of a volunteer’s college experience. Shaping the future… CK alumni report CK had a significant impact on their post‐ graduate path, decision to pursue service opportuniSes, and ability to score compeSSve posiSons in the private sector. Eager for new ideas… students come to the summit expecSng to learn from peers and industry professionals alike. Rarely will you find college students so ready to engage. Share the magic… students leave the summit completely plugged in and primed to bring the messages back to the other students at their respecSve chapters. “Best decision I have made in college was to be a part of this organizaSon. It changed my life forever.” Staying true to our roots… camp is about making memories and even Board Members take the stage to reenact their favorite camp songs! Networking… Chapters have an opportunity to share best pracSces AND stock up on other campuses’ customized merchandise.
- 8. 6/17/14 8 Camp Kesem Impact Camp Kesem is a network of free, sleep away summer camps and social circles for kids 6‐16 whose parent has passed away from cancer, or is being treated for cancer. Run enSrely by college student volunteers at 41 campuses naSonwide, our programs allow kids to find a life‐long network of support from kids “just like them” and also allow college students to develop criScal job and life skills as they plan every aspect of camp. “How do you describe something so perfect? Camper and counselor alike do something very important: put aside life for a while and act like a kid. Camp is silly, emo@onal, rejuvena@ng and a million other things that words can hardly begin to describe. In short, CAMP IS MAGIC.” ‐ Angie, Camp Kesem Counselor What happens when children affected by a parent’s cancer are with others who can truly understand them? MAGIC. 98% of parents believe that Camp Kesem had a posiSve impact on their family 99% of families would recommend Camp Kesem to other families affected by cancer. A0er Camp Kesem, parents report their children are more comfortable expressing their feelings, more connected to other children, more confident about handling challenges, and feel be4er about themselves.
- 9. 6/17/14 9 Cultivating College Student Brand Champions Camp Kesem student leaders are THE influencers at their schools. Sponsors culSvate live‐long loyalty with future leaders. STUDENT LEADERS Camp Kesem empowers a generaSon of student‐leaders at colleges across America by allowing allow college students to channel their passion for making a difference. Each of our camps is organized and operated by a talented group of student‐leaders who develop criScal leadership skills and a passion for long term social impact….and loyalty to those who helped them along the way! Camp Kesem student leaders are full‐Sme undergraduate students at universiSes around the country. In addiSon to their academic workload, these students each take different aspects of the Camp Kesem planning process in order to make Camp Kesem happen. Each year, on every Camp Kesem campus, our student leaders: ‐ Raise at least $20,000 ‐ Create, track, and manage a budget ‐ Market and publicize Camp Kesem to their local community ‐ Develop community partnerships for camper recruitment (with healthcare providers, nonprofit organizaSons, a0erschool programs and the like) ‐ Recruit and train at least 20 counselors Students gain invaluable experience in project management, community relaSons, markeSng, human resources, accounSng, and fundraising. They go on to careers in healthcare, sales, markeSng, law and philanthropy, among other fields. pic pic
- 10. 6/17/14 10 Raising Brand Awareness InfluenSal people in entertainment, finance, and high‐profile moms groups & schools want to know your brand. Magic Makers makes the connecSon. MARKETING Magic Makers 2012 supporters enjoyed placement in these markeSng assets: • Six e‐communicaSons to Camp Kesem’s naSonwide network – 4,000 supporters Each. (__% average Camp Kesem open rate) • Camp Kesem website – XXX visitors/month • Social media – network of XXX followers • Personal appeals to Host Commi4ee networks, reaching execuSves at Ma4el, CAA, Beverly Hills High School PTA, Ernst & Young, AT&T, Edwards Life Sciences MEDIA Camp Kesem has garnered more than XXX million media impressions with coverage by these outlets and more: ONSITE PRESENCE Event partners have a number of ways to feature their brand at Magic Makers, including: • Brand acSvaSons through Lounge Area staSons, campfire acSviSes, luminary bag dedicaSons and more • Product sampling and placement opportuniSes, including gi0 bags and silent aucSon • Tables or VIP areas for guests • Event signage • Live event program integraSon • Presence in event photography Pic
- 12. 2013 Event Sponsorship TITLE SPONSOR ‐ $25,000 (1 spot available) • Logo on event step & repeat • Opportunity for onsite brand acSvaSon or branding of an event area* • MenSon in event press release/media alert • Inclusion in event e‐blasts sent to naSonal network • Opportunity for program integraSon • MenSon in Camp Kesem newsle4ers and social media promoSons • Category exclusivity • Opportunity to include company execuSve on host commi4ee • Opportunity for product placement in gi0 bags • Logo and hyperlink on all event materials, including microsite, e‐communicaSons, signage and post‐event recap • Name and hyperlink on Camp Kesem’spartner webpage • 2 tables of 10, including 20 gi0 bags BENEFACTORS ‐ $15,000 6/17/14 12 • Opportunity for onsite brand acSvaSon or branding of an event area* • MenSon in event press release/media alert • Inclusion in event e‐blasts sent to naSonal network • MenSon in Camp Kesem newsle4ers and social media promoSons • Category exclusivity • Opportunity to include company execuSve on host commi4ee • Opportunity for product placement in gi0 bags • Logo and hyperlink on all event materials, including microsite, e‐communicaSons, signage and post‐event recap • Name and hyperlink on Camp Kesem’s partner webpage • 2 tables of 10, including 20 gi0 bags *produc@on costs not included in sponsorship Sponsor picture
- 13. LEADERSHIP CIRCLE ‐ $7,500 • MenSon in Camp Kesem newsle4ers and social media promoSons • Opportunity to include company execuSve on host commi4ee • Opportunity for product placement in gi0 bags • Logo and hyperlink on all event materials, including microsite, e‐communicaSons, signage and post‐event recap • Name and hyperlink on Camp Kesem’s partner webpage • 2 tables of 10, including 20 gi0 bags CABIN SPONSOR ‐ $5,000 6/17/14 13 • MenSon in Camp Kesem newsle4ers and social media promoSons • Opportunity for product placement in gi0 bags • Name on all event materials, including microsite, e‐ communicaSons, signage and post‐event recap • Name and hyperlink on Camp Kesem’s partner webpage • 1 table of 10, including 10 gi0 bags Sponsor picture CAMPFIRE CIRCLE ‐ $2,500 • Opportunity for product placement in gi0 bags • Name on all event materials, including microsite, e‐ communicaSons, signage and post‐event recap • Name and hyperlink on Camp Kesem’s partner webpage • 5 Sckets, including 5 gi0 bags