Lots of entrepreneurs struggle to explain their product in a clear and concise way. Then, they often don't know how to work with designers and developers since they don't speak their language. The role of a good entrepreneur is to break those barriers when it comes to his product. In this workshop, you will go through important steps in the conception of a technical product: • Product pitch: your product's vision • Mockup: your product's design • Database: your product's architecture • User stories: your product's features

1. Product Specs
101
@bpapillard

2. Why this workshop?
2 common mistakes

3. Vague

4. Too Specific

5. 1) Product pitch
2) Mockup
3) DB scheme
4) User stories
4 simple steps

6. vision
design
architecture
features
1) Product pitch
2) Mockup
3) DB scheme
4) User stories
4 simple steps

7. Different languages
to speak

8. Architecture
backend development

9. Design
frontend development / UI / UX

10. Features
product management

11. YOU

12. “We got the best goddamn product so we
gonna sell no matter where we are, right?
Product, motherf*ckers. Product.”
1) Product Pitch
Stringer Bell

13. Target
Who are my customers?
Pain
What do they suffer from?
Solution
How do I answer their need?

14. MedpicsGreenThumbs
What’s their product pitch?

15. 2) Live Mockup

16. 3) DB scheme

17. Focus on core tables

18. Example

19. users
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

20. users products
id name url user_id
1 LovelyHood lovely-hood.com
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

21. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

22. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

23. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

24. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

25. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

26. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
4 Freshest frshst.com
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

27. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
4 Freshest frshst.com 2
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

28. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
4 Freshest frshst.com 2
a user has many products
a product belongs to one user
1..N relationship
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

29. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
4 Freshest frshst.com 2
primary key primary key foreign key
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

30. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
4 Freshest frshst.com 2
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io
upvotes
id user_id product_id date

31. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
4 Freshest frshst.com 2
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io
upvotes
id user_id product_id date
1 3 2 17/10/15

32. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
4 Freshest frshst.com 2
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io
upvotes
id user_id product_id date
1 3 2 17/10/15
2 3 1 15/11/15

33. users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
4 Freshest frshst.com 2
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io
upvotes
id user_id product_id date
1 3 2 17/10/15
2 3 1 15/11/15
3 2 1 20/01/16

34. 1..N
a user has many upvotes
1..N
a product has many upvotes
upvotes
id user_id product_id date
1 3 2 17/10/15
2 3 1 15/11/15
3 2 1 20/01/16
users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
4 Freshest frshst.com 2
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io

35. a product has many users
through upvotes
a user has many products
through upvotes
N..N relationship
users products
id name url user_id
1 LovelyHood lovely-hood.com 2
2 Kudoz getkudoz.com 1
3 uSlide uslide.io 3
4 Freshest frshst.com 2
id username email
1 olivier olivier@kudoz.com
2 edward ed@lovelyhood.com
3 vincent vincent@uslide.io
upvotes
id user_id product_id date
1 3 2 17/10/15
2 3 1 15/11/15
3 2 1 20/01/16

36. Let’s draw DB schemes
http://db.lewagon.org

37. 4) User Stories
As a … , I can …

38. As a … , I can …
user upvote a product
user post a product
visitor signup

39. As a … , I can …
owner accept / refuse a booking
user add / book a flat
visitor signup

40. User Stories

41. Let’s write them
https://trello.com/

42. Your Turn!
1) Product pitch
2) Mockup
3) DB scheme
4) User stories

43. Thank you