This document summarizes an organization called Vaincre l'Autisme that helps people with autism in France. It discusses autism rates in different countries and notes that in France, only 20% of autistic people go to school and autism is seen as a psychiatric illness. It describes Vaincre l'Autisme's strengths like its positioning for autism searches, but also weaknesses like lack of visibility and budget. Potential opportunities and threats are listed. The document proposes using storytelling and case studies to raise awareness, educate people on autism, and promote testing. It develops a concept using playing cards depicting exceptional families to help people understand autism. Metrics and budgets for guerrilla marketing, social media