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MEC - H4 P2019 - E05
Vaincre l’Autisme
Yohan Atlan - Camille Alvarez de Jesus - Nicolas Castells - Vanessa Chaddouk - Clément Saulnier
U N D E R S TA N D I N G
T H E T O P I C
Autism in
different countries
Canada !
Belgium "
Israel #
Sweden $
Autism in
France
1% of the population
Only 20% go to school
Psychiatric illness
Lack of informations and supports
D E S C R I P T I O N O F
T H E O R G A N I Z AT I O N
Strengths
1st positioning in SERP
for « autisme »
Diversity of missions
15 years old
Weaknesses
Lack of visibility
Lack of budget
Lack of notoriety
Opportunities
Strong community of parents
Openness to innovation
Threats
Autism is stigmatized
Continuous growth of autistic cases
Futuroschool closing
"The association is driven by the deep conviction that autism is not incurable, it is possible to heal."
C O M P E T I T I O N
A N A L Y S I S
O B S E R V AT I O N S
French people think… Ideal solutions
Still classify the autism as a
psychiatric illness…
Do not realize the expenses related
to the treatment for it…
Do not know how to interact
with autism…
Do not know how to diagnosis
autism…
… We need to support research and
motivate people for donations
… We need to illustrate the situation by
case study, testimony, storytelling
…We need to educate the reactions,
promote the understanding
… We need to raise awareness of
a systematic test done by pediatrician
P R O B L E M AT I C
A N D O B J E C T I V E S
How to raise awareness around the organization Vaincre l’Autisme and the importance of its actions?
With few resources
P E R S O N A S
David, 20 years old Bernard, 54 years old
Engaged around autism
Invest in the fight
against the autism
Search for gratitude
from government
Objectives : Advocacy, Reach,
Conversion
Search for ways to
diagnose her child
Needs to inquire for
taken care of her child
Objectives : Engagement,
Acquisition, Awareness, Visibility 
Does not know the subject 
Happy to donate
and participate for a cause
Objectives : Reach, Conversion
Cécile, 31 years old
Famille d’exception
B I G I D E A
K E Y V I S U A L
C R E AT I V E
C O N C E P T
Cards Family names
La famille Sportif
La famille Intellectuel
La famille Chanteur
La famille Pâtissiers
La famille Musicien
La famille Geek
La famille Exceptionnelle
C R E AT I V E
C O N C E P T
Collaboration with
Yvon Roy
C R E AT I V E
C O N C E P T
T H E E M P T Y C A R D
D O N AT I O N
G U E R I L L A
M A R K E T I N G
Goal
Talk about the association
Receive donations
Earnings
Attract the attention of
people in the street
Word-to-mouth
Email harvest
Budget
Staff : 0€
Production of the cards : 4€ for 1000 cards
Terminals : 50€ for a day
S O C I A L M E D I A S
Goal
Increase the online presence
Convert and convince people
around the cause
Earnings
Buzz
Viral campaign
Mediatization
Email harvest
Conversion
Budget
Staff : 0€
I N F L U E N C E U R S
Gaming youtuber
Squeezie
Dr. Nozman
Scientist youtuber
C O N S U M E R J O U R N E Y
Advocacy
Share on social medias
Reach
Click rate
Conversion
New donations New volunteers, new leads
K P I
Engagement / Acquisition
Awareness / Visibility
Audience on the website,
aids from government
C O N C L U S I O N
Learning through games is the playful way to understand realities.
T H A N K Y O U !

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Le Jeux des 7 familles - Vaincre l'Autisme

  • 1. MEC - H4 P2019 - E05 Vaincre l’Autisme Yohan Atlan - Camille Alvarez de Jesus - Nicolas Castells - Vanessa Chaddouk - Clément Saulnier
  • 2. U N D E R S TA N D I N G T H E T O P I C Autism in different countries Canada ! Belgium " Israel # Sweden $ Autism in France 1% of the population Only 20% go to school Psychiatric illness Lack of informations and supports
  • 3. D E S C R I P T I O N O F T H E O R G A N I Z AT I O N Strengths 1st positioning in SERP for « autisme » Diversity of missions 15 years old Weaknesses Lack of visibility Lack of budget Lack of notoriety Opportunities Strong community of parents Openness to innovation Threats Autism is stigmatized Continuous growth of autistic cases Futuroschool closing "The association is driven by the deep conviction that autism is not incurable, it is possible to heal."
  • 4. C O M P E T I T I O N A N A L Y S I S
  • 5. O B S E R V AT I O N S French people think… Ideal solutions Still classify the autism as a psychiatric illness… Do not realize the expenses related to the treatment for it… Do not know how to interact with autism… Do not know how to diagnosis autism… … We need to support research and motivate people for donations … We need to illustrate the situation by case study, testimony, storytelling …We need to educate the reactions, promote the understanding … We need to raise awareness of a systematic test done by pediatrician
  • 6. P R O B L E M AT I C A N D O B J E C T I V E S How to raise awareness around the organization Vaincre l’Autisme and the importance of its actions? With few resources
  • 7. P E R S O N A S David, 20 years old Bernard, 54 years old Engaged around autism Invest in the fight against the autism Search for gratitude from government Objectives : Advocacy, Reach, Conversion Search for ways to diagnose her child Needs to inquire for taken care of her child Objectives : Engagement, Acquisition, Awareness, Visibility  Does not know the subject  Happy to donate and participate for a cause Objectives : Reach, Conversion Cécile, 31 years old
  • 9. K E Y V I S U A L
  • 10. C R E AT I V E C O N C E P T Cards Family names La famille Sportif La famille Intellectuel La famille Chanteur La famille Pâtissiers La famille Musicien La famille Geek La famille Exceptionnelle
  • 11. C R E AT I V E C O N C E P T Collaboration with Yvon Roy
  • 12. C R E AT I V E C O N C E P T
  • 13. T H E E M P T Y C A R D
  • 14. D O N AT I O N
  • 15. G U E R I L L A M A R K E T I N G Goal Talk about the association Receive donations Earnings Attract the attention of people in the street Word-to-mouth Email harvest Budget Staff : 0€ Production of the cards : 4€ for 1000 cards Terminals : 50€ for a day
  • 16. S O C I A L M E D I A S Goal Increase the online presence Convert and convince people around the cause Earnings Buzz Viral campaign Mediatization Email harvest Conversion Budget Staff : 0€
  • 17. I N F L U E N C E U R S Gaming youtuber Squeezie Dr. Nozman Scientist youtuber
  • 18. C O N S U M E R J O U R N E Y
  • 19. Advocacy Share on social medias Reach Click rate Conversion New donations New volunteers, new leads K P I Engagement / Acquisition Awareness / Visibility Audience on the website, aids from government
  • 20. C O N C L U S I O N Learning through games is the playful way to understand realities.
  • 21. T H A N K Y O U !