2. Antidote Coffee
A new logo, identity package and menu was designed
for this unique coffee house located in a Houston
neighborhood called, The Heights.
The goal of the rebranding project was to attract
more affluent customers while maintaining the quirky
charm that made it so special.
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6. Chateau Fuschia
A logo, business card and general advertising strategy
was created for this new hotel concept.
The branding reflects the modern-French element of
the hotel and the print and OOH targets consumers
who are regular business travelers.
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10. OOH - Airport Charging Stations
Charging stations will be placed in select markets where the
target frequently returns for business trips. The station is
meant to incite a brand switch from the traveler’s normal hotel
choice to Chateau Fuschia. An electronic screen will highlight
accomodations and amenities.
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12. Glidden Paint
The goal was to highlight the convenience
Wal-Mart offers. You can buy paint as well as
everything else you need, something unique to
Wal-Mart only.
A paint center redesign was created to enhance the
in-store experience.
