The document discusses various augmented reality (AR) projects and initiatives, including the 3D reconstruction of the Berlin Wall and marketing campaigns like the Rolling Stones' 'Exile on Your Street.' It highlights the development of layers for immersive AR experiences and virtual public art projects. Additionally, it notes the active user base for the platform, exceeding 800,000 in 2010.

3. Berlin Wall reconstructed in 3D

4. Splintercell launch campaign

7. Stream: Augmented Objects nearby,
from all layers

18. Medium-specific content:
immersive AR experiences

20. © 2010, Layar B.V.

21. Rolling Stones: Exile on Your Street
Layer developed by AugmentReality

22. Firefighters - open government data

23. Augmented Value:
Risk Assessment

24. 3D webshops wherever your fans are
Layer developed by HPSC.fr
© 2010, Layar B.V.

25. Layer developed by
Winvolve & Hoppala

26. Virtual Public Art Project
Layer developedLayar B.V.
© 2010, by VPAP

28. > 800.000 Active users
© 2010, Layar B.V.