This document provides a marketing strategy analysis and recommendations for Meade Injury Law Group. It analyzes their current practices, target markets, audiences, and locations that yield the highest returns. Motor vehicle accidents and medical malpractice cases make up the majority of their revenue. The 18-34 age group experiences the most crashes locally and nationally. Elderly patients and those in lower income/worse hospitals have higher medical error rates. Areas with more accidents on highways are targeted. The strategy recommends continuing digital marketing, using outdoor and radio ads during peak seasons to raise awareness, and focusing efforts on the most profitable areas and cases.
Economic Impact on Minnesota's Health Care Delivery Systemsoder145
Presentation by Lynn Blewett to the Minnesota State Legislature at a joint meeting of the health care and human services finance and policy committees in Saint Paul, MN, February 10 2009.
"You can download this product from SlideTeam.net"
Healthcare Management Powerpoint Presentation Slides is designed especially for the medical industry professionals. Use this PPT slideshow to showcase all the essentials of healthcare administration with a dash of visual brilliance. Demonstrate the key trends and vital stats of the healthcare industry through our content-driven PowerPoint theme. Communicate details about global healthcare economy, and global spending stats. Illustrate the key demand and supply drivers associated with public health management. Employ our audience-friendly medical administration PPT template deck to elucidate stakeholders in the public health system. Cutting-edge graphics and innovative data visualization designs simplify the explanation. Use diagrams featured in this PowerPoint presentation to describe essential public health services. You will also find infographic-style designs to help elaborating concepts like hospital and corporate tie-ups. Utilize the Venn diagram to emphasize the pharma company operating model. Convey the research and development protocol followed in the pharmaceutical industry. Our comprehensive PPT layout contains oodles of other core aspects of hospital management. This includes cost accounting, financial management, data analysis, strategic planning, marketing, and KPI metrics and dashboards. So, hit the download button and captivate your audience. Our Healthcare Management Powerpoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/3oAoykn
Meghan Hoyer: "Will the Silver Tsunami Send Medicare into the Red?" 12.17.15reportingonhealth
Meghan Hoyer's slides from the Center for Health Journalism webinar "Will the Silver Tsunami Send Medicare into the Red?" 12.17.15
http://www.centerforhealthjournalism.org/content/will-silver-tsunami-send-medicare-red
Economic Impact on Minnesota's Health Care Delivery Systemsoder145
Presentation by Lynn Blewett to the Minnesota State Legislature at a joint meeting of the health care and human services finance and policy committees in Saint Paul, MN, February 10 2009.
"You can download this product from SlideTeam.net"
Healthcare Management Powerpoint Presentation Slides is designed especially for the medical industry professionals. Use this PPT slideshow to showcase all the essentials of healthcare administration with a dash of visual brilliance. Demonstrate the key trends and vital stats of the healthcare industry through our content-driven PowerPoint theme. Communicate details about global healthcare economy, and global spending stats. Illustrate the key demand and supply drivers associated with public health management. Employ our audience-friendly medical administration PPT template deck to elucidate stakeholders in the public health system. Cutting-edge graphics and innovative data visualization designs simplify the explanation. Use diagrams featured in this PowerPoint presentation to describe essential public health services. You will also find infographic-style designs to help elaborating concepts like hospital and corporate tie-ups. Utilize the Venn diagram to emphasize the pharma company operating model. Convey the research and development protocol followed in the pharmaceutical industry. Our comprehensive PPT layout contains oodles of other core aspects of hospital management. This includes cost accounting, financial management, data analysis, strategic planning, marketing, and KPI metrics and dashboards. So, hit the download button and captivate your audience. Our Healthcare Management Powerpoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/3oAoykn
Meghan Hoyer: "Will the Silver Tsunami Send Medicare into the Red?" 12.17.15reportingonhealth
Meghan Hoyer's slides from the Center for Health Journalism webinar "Will the Silver Tsunami Send Medicare into the Red?" 12.17.15
http://www.centerforhealthjournalism.org/content/will-silver-tsunami-send-medicare-red
The seminar will provide a brief overview about the differences between the United States’ health care system and others around the world. The signature legislation of the Obama administration was the Patient Protection and Affordable Care Act of 2012 ("Obamacare") which the new president Trump and the Republican majority in Congress want to repeal and replace. We will explore why health care insurance and delivery is so expensive in the U.S. and the role that geographic variation in costs and quality play. We'll also talk about quality improvement/patient safey as well as the relative absence of health technology assessment and the application of cost-effectiveness analysis in the U.S. when compared to certain other countries (such as Australia or the United Kingdom).
Many factors affect a healthcare organization’s ability to provide quality patient care. But the most powerful key to better patient outcomes isn’t vanguard medical technology, an organization’s number of specialty providers, or even add-on programs designed to promote preventative care. Instead, recent research and practical in-the-field experience demonstrates that healthcare
organizations can create the most profound improvements in patient care and satisfaction levels simply by improving employee engagement.
Accountability For the Care We ProvideCentralPAHEF
On March 3, 2016 at Highmark Blue Shield there were healthcare executives gathered for the Healthcare Executive Forum of Central PA's quarterly event. This American College of Healthcare Executive's event was worth 1.5 face to face credits. We focused on the issues and preparation for changing healthcare landscapes. Three speakers shared their experience, which was bountiful. These speakers are Moderator: Terry Madonna, Director of the Center for Politics and Public Affairs, Franklin and Marshall College; Speakers: Gerald Walsh, VP, Provider Contracting and Relations, Highmark; Thomas Northrop, NorHealth Management Group, CEO; Michael Consuelos, SVP, Clinical Integration at The Hospital & Healthsystem Association of Pennsylvania. Visit our website for full biographies and more at www.centralpa.ache.org.
Money Matters: Financial Literacy for Healthcarenathanieldporter
Slides for Financial Literacy for Healthcare workshop with Dr. Daad Rizk, Penn State Financial Literacy Coordinator. The workshop took place April 16, 2015 and was hosted by the GPSA Student Health Insurance Committee
The seminar will provide a brief overview about the differences between the United States’ health care system and others around the world. The signature legislation of the Obama administration was the Patient Protection and Affordable Care Act of 2012 ("Obamacare") which the new president Trump and the Republican majority in Congress want to repeal and replace. We will explore why health care insurance and delivery is so expensive in the U.S. and the role that geographic variation in costs and quality play. We'll also talk about quality improvement/patient safey as well as the relative absence of health technology assessment and the application of cost-effectiveness analysis in the U.S. when compared to certain other countries (such as Australia or the United Kingdom).
Many factors affect a healthcare organization’s ability to provide quality patient care. But the most powerful key to better patient outcomes isn’t vanguard medical technology, an organization’s number of specialty providers, or even add-on programs designed to promote preventative care. Instead, recent research and practical in-the-field experience demonstrates that healthcare
organizations can create the most profound improvements in patient care and satisfaction levels simply by improving employee engagement.
Accountability For the Care We ProvideCentralPAHEF
On March 3, 2016 at Highmark Blue Shield there were healthcare executives gathered for the Healthcare Executive Forum of Central PA's quarterly event. This American College of Healthcare Executive's event was worth 1.5 face to face credits. We focused on the issues and preparation for changing healthcare landscapes. Three speakers shared their experience, which was bountiful. These speakers are Moderator: Terry Madonna, Director of the Center for Politics and Public Affairs, Franklin and Marshall College; Speakers: Gerald Walsh, VP, Provider Contracting and Relations, Highmark; Thomas Northrop, NorHealth Management Group, CEO; Michael Consuelos, SVP, Clinical Integration at The Hospital & Healthsystem Association of Pennsylvania. Visit our website for full biographies and more at www.centralpa.ache.org.
Money Matters: Financial Literacy for Healthcarenathanieldporter
Slides for Financial Literacy for Healthcare workshop with Dr. Daad Rizk, Penn State Financial Literacy Coordinator. The workshop took place April 16, 2015 and was hosted by the GPSA Student Health Insurance Committee
FLAACOs 2014 Conference - Shift in the Payer Movement in the Provider Space t...MARCYINC
Shift in the Payer Movement in the Provider Space to Augment the Movement of Value Based Integrated Payments - The Evolution to Health Solutions presented by Jon Gavras, MD at the FLAACOs Fall 2014 Conference
This presentation from Mile High Healthcare Analytics explores how to capture accurate healthcare marketplace demographics and what these demographics tell us about re-adjusting product design in order to gain valuable insights on how to design products specifically oriented to your exchange members and which existing products make the most sense for your plan's actual population.
Explore how the Affordable Care Act and creation of state level and national exchanges has impacted member risk profiles and demand for small-group and individual health plans.
Your Bottom Line: What the Affordable Care Act Means For Your Nebraska Small ...Small Business Majority
Hosted by the United States Department of Health and Human Services and Small Business Majority. This webinar focused on what the new healthcare law, the Affordable Care Act, means for Nebraska small businesses. It focused on both federal and state provisions to help local small business owners understand how the law will affect them.
What the New Healthcare Law Means for Your North Carolina Small BusinessSmall Business Majority
Hosted by the United States Department of Health and Human Services and Small Business Majority. This webinar focused on what the new healthcare law, the Affordable Care Act, means for North Carolina small businesses. It focused on both federal and state provisions to help local small business owners understand how the law will affect them.
Presentation 90-10-funding-opportunity-for-health-infomation-exchangesOrion Health
How can HIEs access 90/10 and Federal funding and expand their exchange
We examined the opportunities to capture funding from CMS to develop core HIE services, public health infrastructure, electronic Clinical Quality Measurement (eCQM) infrastructure, and provider onboarding.
This webinar demonstrated how to some innovative HIEs are leveraging these grants and have elected multiple funded activities to boost growth, expand regional interoperability, and upgrade to higher performing technology stacks.
George Beckett, Chief Business Development Officer at the Cedar Bridge Group and Orion Health’s Director, Laura Young, about the process to request funding for health information exchange (HIE) infrastructure.
In this webinar, we explained:
1. The CMS 90/10 funding opportunities for private and public HIEs
2. The funding strategy used by NDHIN and their 5-year business plan
3- How NDHIN has created a solid data foundation for their data strategy and how they are expanding their infrastructure
This webinar focused on what the new healthcare law, the Affordable Care Act, means for small businesses and practices like yours. It focused on both federal and state provisions to help local small business owners understand how the law will affect them.
Ms. Hall is the former Vice President of Operations for Carena, a health care delivery company. Prior to joining Carena, Hall spent nearly 18 years with the Microsoft Corporation.
Presentation given by Eric C. Schneider, MD, Senior Vice President for Policy and Research of The Commonwealth Fund at the University of Michigan Institute for Healthcare Policy and Innovation in Ann Arbor, MI on December 7, 2017.
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"Implementing the Affordable Care Act in Georgia" presented by Dr. Bill Custer on September 23, 2013 at 2014 is Now: Addressing Healthcare Access, Cost & Quality in Georgia.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Goal Summary
• Meade Injury Law Group recently launched a
new website and brand identity. Marketing up
until now has been SEO and Yellowbook with
some alternative method testing.
• Strengths are results and experience. Weakness
is marketing.
• Goal is to evaluate current methods and develop
a cohesive marketing strategy that will provide
increased market visibility and metrics for
measurement and evaluation.
3. Marketing Strategy
Client Analysis
• Target Markets
• Practice Areas
• Target Audience
• Geography
• Seasonality
• Advertising and Promotions
• Measurement and Evaluation
6. Market Segments
• MVA plus Medical Mal account for 75% of
incoming revenue
• Workers Comp accounts for 5% and will no
longer be available
• Workers Comp isn’t 1/3 as initially thought
• Product Liability accounts for 12%
7. Personal Injury Breakdown
National statistics by volume
- 52% are MVA
-15% are Medical Malpractice
- 5% are Product Liability
Meade statistics by volume
- 47% MVA
- 13% Medical Malpractice
- 4% are Product Liability
9. Profitability
• MVA is 47% of your cases but 42% of revenue
• Med Mal is 13% of cases but 32% of revenue
• Product Liability is 4% of cases but 12% of revenue
• Workers Comp is 12% cases but 5% of revenue
• Social Security is 13% of cases but 2% of revenue
• Slip Fall and Dog Bites are 12% of cases but 7% of revenue
• In summary Medical Mal and Product Liability are most
profitable.
• Social Security, Workers Comp are least profitable with MVA in
the middle.
10. National Profitability Statistics
Plaintiff success rate
• 61% of MVA
• 38% of Product liability
• 19% of Med Mal
Median Damages Awarded
• $16,000 MVA
• $679,000 Med Mal
• $748,000 Product liability
11. Profitability
Potential $ from 100 cases
• MVA
.52 x 100 = 52 ( 52% of cases are MVA)
52 x .61= 31.72 (61% plaintiff success rate)
31.72 x$16,000= $507,520 (median damages awarded)
• Med Mal
.15 x 100 = 15 (15% of cases)
15 x .19=2.85 (19% plaintiff success rate)
2.850 x $679,000=$1,935,150
• Product
.05x 100 =5 (5% of cases )
5 x .38 =1.9 (38% success rate)
1.9 x $748,000=$1,421,000
12. Percentages Applied
• MVA 13% of Median Damages
• Med Mal 50% of Median Damages
• Products 37% of Median Damages
• In summary, Meade Injury volume of cases is
similar to the national averages. However, the
settlement percentages vary .
• One of our goals will be to increase each of these
practice areas by 1-5%. And these figures will be
used to help allocate the budget.
17. MVA Target Audience
• In the Tri-cities over the past 5 years A 18-34 is
the demographic with the most crashes
• Nationally men in this age group are nearly twice
as likely to get into a car accident
• Additionally they account for more serious injury
accidents and more men than women die each
year in MVA
18. Med Mal Demographics
• The nation's worst hospitals treat twice the proportion of
elderly black patients and poor patients than the best
hospitals, and their patients are more likely to die of heart
attacks and pneumonia, new research shows.
• Individuals over the age of 65 account for a greater share of
medical care than any other age group in the United States.
• The 4 predominant reasons prompting patients to file a
lawsuit included:
• 1) a desire to prevent a similar (bad) incident from happening again;
• 2) a need for an explanation as to how and why an injury happened;
• 3) a desire for financial compensation to make up for actual losses, pain, and suffering
or to provide future care for the injured patient; and
• 4) a desire to hold doctors accountable for their actions.
20. Geography
Washington
County
35%
Other County
26%
Unicoi County
12%
Greene
County
10%
Carter County
6%
Sullivan County
5%
Johnson County
5% Cooke County
1%
Top # County Breakdown
Unicoi
County
31%
Washington
County
24%
Other County
21%
Carter
County
9%
Johnson
County
6%
Greene
County
6%
Sullivan
County
3%Cooke
County
0%
Top $ County Breakdown
County Case #
Washington County 27
Other County 20
Unicoi County 9
Greene County 8
Carter County 5
Sullivan County 4
Johnson County 4
Cooke County 1
County %
Unicoi County 31.31%
Washington County 23.81%
Other County 20.72%
Carter County 9.34%
Johnson County 6.00%
Greene County 5.88%
Sullivan County 2.95%
Cooke County 0.00%
21. MVA Geography
Crashes State Route and Interstate by County
County I-26 I-40 I-81 SR 1 SR 9 SR 31 SR 32 SR 33 SR 34 SR 35 SR 36 SR 37 SR 44 SR 63
Sullivan 84 75 552 341 416 23 26
Washington 236 9 663 121
Greene 123 266 64
Hamblen 49 92 411
Carter 6 128
Jefferson 88 27 68 36 159 9
Cocke 70 164 202 76
Hawkins 238 19 12
Johnson 113
Unicoi 30 1
Hancock 15 20 7
Total 356 158 283 790 232 34 330 20 1965 149 538 151 26 7
23. What counties see more
accidents?
( in order looking at surrounding counties)
• Sullivan
• Washington
• Greene
• Hamblen
• Carter
24. What interstatessee mostaccidents?
(200+)
• SR 34 in Sullivan, Washington, Greene and
Hamblen counties
• I-26 in Washington County
• SR 1 Hawkins County
• SR 32 Cocke County
• SR 36 Sullivan County
• SR 381 Washington County
26. Med Mal Dockets 09-13
Defendant Type Month Year
Bristol Orthopaedic Diversity Feb 2009
Connie Pennington Diversity - Med Mal Oct 2010
East TN OB/GYN Diversity - Wrongful Death Oct 2009
GGNSC Winchester LLC Diversity - Personal Injury June 2012
Gregory Ball Diversity - Med Mal Nov 2011
Harriman Care Diversity - Personal Injury Nov 2010
Holston Medical Diversity - Med Mal Feb 2012
Holston Medical Diversity April 2009
Holston Medical Diversity March 2009
Indian Path Diversity - Med Mal Sept 2011
Kenneth Smith Diversity - Personal Injury June 2012
Lynch Civil Rights Act Nov 2010
Matrixx Initiatives Diversity - Personal Injury Dec 2009
Medical Education Assistance Co Diversity - Med Mal May 2012
Mountain States Diversity - Med Mal Oct 2012
Mountain States Diversity - Med Mal Feb 2012
Mountain States Diversity - Med Mal Oct 2009
Northeast TN Emergency Diversity - Med Mal Sept 2011
Robert Maughon Diversity - Med Mal July 2009
Rural Medical Services Tort Claim July 2010
Rural Medical Services Tort Claim Dec 2009
SSC Andersonville Operating Co Diversity - Med Mal June 2013
SSC Andersonville Operating Co Petition for Removal- Personal Injury Sept 2011
SSC Newport Operating Co Diversity - Petition for Removal April 2011
SSC Newport Operating Co Diversity - Petition for Removal Dec 2010
Summit View of Farragut Diversity - Petition for Removal Dec 2010
Sun Healthcare Group Diversity - Med Mal Dec 2012
Thibault Diversity - Med Mal Sept 2010
Tri-City Pediatric Cardiology Diversity - Med Mal Nov 2009
Wellmont Diversity - Med Mal Sept 2011
Wellmont Diversity - Med Mal May 2011
Wellmont Hawkins Diversity - Personal Injury April 2009
27. Which hospitals are rated lowest?
• Buchanan in Grundy is one of the 20 worst in the
country.
• Other than that the local hospitals all ranked
fairly low compared to national averages as rated
by consumer reports.
• Holston, MSHA, Wellmont, Rural Medical
Services, SSC Andersonville Operating Co, SSC
Newport Operating Co. showed up multiple
times on dockets
29. Seasonality/Timing
MVA –Tri-Cities
• Friday 3p-5p
• Oct, Nov, Dec on average most accidents in surrounding
counties
Med Mal
• January and February are busiest months because people put
off treatment until after the holiday
• July has 10% higher incidences reported due to recent grads
practicing
• Holidays and vacations report more instances due to more
seasoned doctors on vacation
30. Marketing Strategy
• Proposed marketing strategy based off
Services, Target Audience, Geography and
Timing that yield the highest return
33. Evaluate Current Methods
• Overall Yellowbook accounted for 33% of your revenue.
• Carter County was a negative ROI. You spent nearly twice as
much as you made back.
• Johnson County did not produce any revenue results.
• Unicoi ROI was the highest and was mostly due to two large
settlements.
• Greene County was second highest ROI, you made 2.5x your
investment.
• And Washington County you made 1.8x.
• Internet investment $30,000, Revenue $138,339, ROI 3.6
34. Evaluation result
• Cut YB Investment back from 5k/month to 2k/month allowing
3k/month to invest elsewhere
• Voodoo is unable to negotiate at this time and is locked into a
contract
• When considering artwork and website were built into the
30k/year in addition to SEO and blogging content it is a
reasonable price and investment
• Voodoo is providing first page rank results
• However, moving forward I would look to hold at current price
or decrease since it will be a maintenance contract and the
website and artwork would have come out of the first year
investment
37. Marketing: Awareness
• Outdoor is one of the mediums that is increasing year to year
• Outdoor advertising is a good match for the MVA campaign
and Med Mal campaign since we are able to target by location
• By selecting boards that are on the SR and Interstates with
200+ MVA we are catching people during their daily commute
and getting frequency with our message
• Outdoor serves as an awareness tool from the funnel
perspective and a commute tool from the touch-point
perspective
• Because it is costly in order to maximize efficiency we can look
to target MVA during high incident months and Med Mal
during high incident months
38. Marketing: Awareness
• To further increase MVA ad message frequency we can layer it
with a radio ad on radio stations targeted towards drivers with
the most incidences M 18-34
• This will layer on the outdoor campaign to achieve awareness
during commute
• Since Friday’s at 3p-5p are a commute time and also the time
of the most incidences we can achieve high frequency by
owning this day-part
• As an alternative to Outdoor and Radio combo we could do
just TV. The problems I see here, is that it is highly competitive
and will cost $80k to play at the same level as Arrington, Wolfe
Rutherford etc.
39. Email Marketing
• Email marketing serves on both ends of the purchase funnel
as well as different consumer touch-points
• It can enhance credibility, promoting loyalty and gaining new
clients via recommendations
• It can target prospects at work, at home or on the go via their
mobile device
• This takes collecting everyone’s email address, when speaking
to a client or prospect, trading business cards etc. ask if you
can add them to your list
• Content that builds credibility is key
• You are paying for blog content, this is something you could
use in an email or create new content based off of seasonality
and services
40. Email marketing continued
• Content should relate to your targeted services
• For Med Mal you could do a write up on avoiding hospitals
during January and February because they are the busiest
months and people put off treatment
• You could do an article on July having 10% higher incidences
due to more recent grads practicing, same goes with holidays
and vacations for seasoned doctors on vacations
• You could provide links to hospital consumer reports
• Do an article on “what to do in a car accident”
• An article advising caution on home commute Friday 3p-5p
• As you can see the idea is to have a positive professional
persona, this type of content is more likely to be shared and
can be used across all platforms
41. Email continued
• Letter announcing a new service or significant changes to an
existing service
• Newsletter highlighting useful tips and company news, events,
promotions
• Republication of an industry related magazine, trade journal
or newspaper article
• Case study of a successful client solution you provided
• Reprint of an article you contributed to an industry magazine
or publication
• Checklist of helpful tips for your industry / service
42. Email how-to
• Assign in-house person or contract out to consultant
• Use constant contact or other easy to use email service
• Send out 1x/month
• Use professional, relevant messages and content such as prior
slide recommends
• Send at most opportune times, certain rules apply here ie.
avoid weekends, Mondays, holidays and evenings
• Track, Analyze and refine ie. Open rate, click thru rate
• If I do this for you we will provide monthly updates
43. Social Media
• A lot of the content I just listed for email marketing can be
used in social media and on your blog as well
• Make sure you are using the content Voodoo is creating on
your social media platforms
• Facebook is most effective for personal, people stories. If your
client had a good experience with you, ask them for a quote
and put it on Facebook
• Linkedin is more professional. Make sure you are following
content relevant to your industry. Then like, and repost
articles you find helpful or that “wow” you. Linkedin is also a
good platform to post your own professional articles
• Twitter is a good place to share the professional articles you
liked or share your own articles
44. Public Relations
• You can also use this content for PR
• PR will hit prospects at home or work
• Get together a few local reporters email addresses and when
you have a good story, pitch it to them, or just send them the
story in press release form on your letterhead
• You can get this content in newspapers digital and print and
perhaps even on the news
• When you reach out with a good story tell the reporters to use
you as a legal expert in the future
• Timing is the same on this, do it 1x per month, set aside
second Friday of the month or whatever day, it should only
take 10 minutes since you already have the content
45. PPC/Content/Mobile
• You rule SEO, now explore a completely track-able online
method
• When someone searches “car accident” you can come up in
paid search as well as come up in articles via content
• A cost efficient way to do this is to do mobile only
• Set a monthly budget on Google Adwords and refine based off
of most effective
• Since it is highly-competitive you may choose to own
keywords that haven’t been bid on yet
• This will hit people on the lower end of the purchase funnel
and can hit them at work, home or on the go
• You could negotiate this into the contract for Voodoo to do for
you or you could have your paralegal handle this on a weekly
basis
46. Facebook Sponsored
• As new products are recalled and you have a product for
liability you can do a Facebook sponsored ad advising the
masses they may have a case
• More cost efficient and track-able than TV since you can
set it up to only pay-per-click
• Other out-of-market companies just started using this
tactic
• You can also use this to for your other services advising
people they may have a case or doing a sponsored story
using your content
47. Google Alerts
• Set up Google Alerts to track local accidents
• This will save your paralegal time and will serve
her the stories to her email, rather than having
her seek them out
• You can set up Google Alerts for product liability
as well to see what kinds of cases are out there
• Set up Google Alerts for your firm name as well
just in case there are stories out there about you
48. Networking
• Nothing will replace the one-to-one connection you make
with a person in-person
• It is key to set aside some time each month or bi-monthly to
do a networking effort
• Be sure to always ask for referrals
• Make certain every friend and family member knows what
kind of law you specialize in
• Business cards for all employees
• Guest lecture at a community college
• Go to a chamber event twice a year
• I’ve left some in the budget for business cards or keychain -
beer-bottle-openers ie. networking swag
49. Overview
• Outdoor and Radio Awareness seasonally by practice area
• PPC/Content/Mobile negotiated into Voodoo contract or
paralegal or consultant handle 1x/week (4 hours/month)
• Email 1x/month or more as content allows (1 hour/month)
• Facebook Sponsored 1x/month or as product opportunity
arises (1 hour/month)
• Google Alerts Daily (2 hours/month)
• Social Media 1x weekly (10 minutes each Twitter/Linkedin/FB
2 hours/month)
• PR 1x/month or as content allows (1 hour/month)
• Networking 1x month or bi-monthly (1 hour/month)
• Monthly time investment: 12 hours/month
51. Measurement and Goals
• Grow page-views 10% up from 320/month to
355/month
• Grow emails from 7/month average to 10/month
• Grow MVA from $560,000 to $589,473 (5%)
• Grow Med Mal from $429,500 to $452,105 (5%)
• Grow Product Liability from $165,000 to
$168,000 (2%)
52. Tracking –
seriousresults takes serioustracking
• Ask everyone how they heard about you
• Keep all client info in the same place like contact
management zoho.com
• Put a code in marketing materials 4 digit or word
on each piece
• Track phone calls and different phone numbers
53. Evaluation
• Conduct post-analysis next year using
tracked leads
• Send out survey via email at the end of the
year
• Measure effectiveness of campaign and
changes in ROI
54. Any Questions?
• Thanks again for the opportunity.
• I’ve enjoyed working on this for you and I’d be happy to
continue on as a liaison or consultant.
• If you feel I’ve done a good job please refer me and write me a
quick recommendation on LinkedIn.
Danielle Goodrich
Strategic Marketing Consultant
Editor's Notes
I didn’t want to only rely on one year of research to determine the budget allocation across practice areas. So I also looked at national statistics to see which practice area is most profitable.
The above calculations take the national statistics and calculate out of 100 cases how much you would make based off of average percent of cases, success rate and median damages awarded.
At the end of the proposal I will use the percentages of revenue you currently earn by practice area with the profitability statistics to allocate marketing budget by practice area.
The above information is based off of 2012s client analysis.
The age groups above were taken from tn.gov/safety/stats.shtml. These are the age groups by county that had the most MVA.
http://www.nydailynews.com/life-style/health/worst-hospitals-treat-poorest-americans-study-article-1.960361
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1201002/
http://www.nbcrightnow.com/story/22051358/misdiagnosis-leading-cause-of-us-malpractice-payouts-study
Missed or wrong diagnoses made up the lion's share of U.S. malpractice payouts -- which totaled nearly $39 billion -- during the past 25 years, finds a new study of more than 350,000 claims.
Based off of 2012 Meade Clients
I compiled the SR and Interstate information from tn.gov into the following chart to determine county and interstates with highest MVA rate.
Green cells are 200+ MVA incidences.
tn.gov
tn.gov
Purchased from consumer reports
www.consumerreports.org/
Goal is to reach the consumer at every point of the purchase funnel. Currently, Meade is hitting the consumer at the evaluation stage. We want the consumer not to come in cold with no prior knowledge by achieving awareness and familiarity.
Cohesive marketing strategy that will target the consumer through all touch-points. From at home, commute, work and more using outdoor, mobile etc.
It often takes 3+ marketing touches for a consumer to make a purchase as shown in the figure above.
The above chart shows how marketers divide their online budget.
Pay-Per-Click, Content and Mobile marketing
The flowchart shows the budget breakout by practice area, marketing method and seasonality.
Green is MVA
Blue is Med Mal
Gray is Product
Pink is All Services
Budget is allocated to most profitable practice areas.
