This document is a call for speakers for a session at the LAVACON conference titled "Online Customer Service Marketing: A Content Strategy Love Affair". The session will discuss how marketing and technical writing teams can collaborate on content creation by redistributing technical content through new communication channels. Attendees will learn how diverse teams can work together to improve user experience and what tools are needed to enable successful collaborative content development. The session will be presented by Nikoletta Vecsei, a Community Manager at EMC Isilon, and Kirsten Gantenbein, a Technical Content Strategist at EMC Isilon.

1. 1© Copyright 2015 EMC Corporation. All rights reserved.
2015 LAVACON CALL FOR SPEAKERS
Online Customer
Service Marketing:
A Content Strategy
Love Affair

2. 2© Copyright 2015 EMC Corporation. All rights reserved.
Discover how a passion for helping customers can bring
together two unlikely partners (Marketing and Technical
Writers) and break all the rules of silo-d content creation in the
process.
AGENDA
• Content collaboration efforts between technical (post-sales) and
marketing (pre-sales) departments
• How marketing strategies can help solve challenges with technical
content curation, content distribution, and UX research
• A social media case study with results and metrics to inspire others
• Insight into social customer service as a new content platform
Lecture session – Planning Track
ONLINE CUSTOMER SERVICE MARKETING
A CONTENT STRATEGY LOVE AFFAIR

3. 3© Copyright 2015 EMC Corporation. All rights reserved.
IN THIS SESSION
YOU WILL LEARN:
How re-distributing technical content through new
communication channels can help drive new successes
How diverse teams with different objectives can work
together to drive a positive user experience (UX)
What infrastructure and tools you need to drive a
successful collaborative environment

4. 4© Copyright 2015 EMC Corporation. All rights reserved.
Nikoletta Vecsei
Niki is a Community Manager at EMC Isilon with a wealth of
digital and content marketing experience for start-ups and
Fortune 500 companies alike. Originally from Europe, her
experience spans across 2 continents.
ABOUT THE SPEAKERS
Kirsten Gantenbein
Kirsten is a Technical Content Strategist at EMC Isilon. She is a
microbiologist turned technical writer/editor who loves content
strategy and UX research. She has experience in usability testing
and technical marketing, and has worked for a variety of
technology companies and the University of Washington, Seattle.