Skyhigh offers unique sky-based event experiences, including romantic dinners and corporate meetings, aimed at affluent clients and celebrities. With a focus on safety and customer service, they provide an extravagant atmosphere complete with luxurious amenities and breathtaking views. Their pricing varies based on time and location, and they target high-income individuals and corporate entities in the growing Indian event industry.

1. Group Members:
Pavan Kumar(29035)
Piyushree N (29036)
Sivaraj Kumar N Y(29053)
Utthraa (29054)
Karthick L (29080)

2. 
We are the entertainers of the future! We offer a lifetime experience
that will make you feel on top of the “WORLD”, literally! =)

Want to have a “Moonlight Dinner” with your loved one?? No not
candle lights, But get her the MOON! Make her feel like a princess
by gifting her the most expensive diamonds in the world, THE
STARS!

Want to have a crazy wedding? A client meeting that will leave your
client awe-struck? A birthday celebration for your loved one? A new
product launch? We are exactly what you are looking for!
SKYHIGH
Brands in the Sky: Potential Clientele : Chevrolet, Intel, HP, Intel,
Nokia, Samsung,HSBC, Garnier


3. Customer
Benefit Concept
A magical experience
Service Concept
Creating magical
Moments that will
leave an ever lasting
impression.
Marriage/Reception
in the sky
Lounge in the sky
Moonlight dinner
Status Symbol
Entertainment
beyond imagination
Service Offer
SkyHigh Tagline:
“When was the last
time you did
something for the
first time?”
Cocktail over the
stars
Corporate meetings
Adventure Sports
Music
Catering*

4. Service Form
Service Form
Contd..
Size of the platform built
up:Length: 9 meters Width: 5
meters
Options:
Weight of the table: 5 tonnes
(empty) to 7 tonnes (full)
Rotation angle of the
seats: 180°
Number of guests seated (fourpoint seat belts): 22
Number of crew: 5
Size of the crane built up:
Length: 11 meters
Width: 8 meters including
support legs
lights, heating, sound,
TV screens,
customized
underneath banner,
seat stickers
Height above ground:
40-50 Meters
Service
Delivery
Crew members- 5 min
And of course the
stars, moon and the
lovely breeze!
Incase of SkyHigh
Catering, 3 chefs on
board

5. Price
A differential Pricing Model,
which defers with both time
(Higher during festive season)
and place (Price varies with place)
A standard price of Rs. 30
lakhs for a sky space of a 22seater + 8 member crew.
Price varies depending on the
packages, seating requirements
and the duration of the session.
Promotion
Publicity- Main focus
by spreading the word
in the celebrity circle,
by hosting events for
the top stars and
featuring on Page 3!
Finding a place on the wishlist of every Individual in the
Celebrity circle!
Advertising- Featuring in
Corporate Magazines, and Inflight Magazines.
Place
Free Venue Locator
Guide
Requirements:
Maximum height above
ground: 40 or 50 meters
Ground space
requested: 30 meters * 15
meters, accessible for both
crane and 40 feet truck

6. People
Physical
Evidence
Crew Members: A technically
sound crew on board who offer
excellent dining service as well.
Peripheral Evidence:
SkyHigh Goodies Bag,
Photos
Process
Mental Stimulus
Processing:
Customers: Target Segment
1. Large Corporate Houses
2. NRIs
3. Sports Enthusiasts
4. High Income Individuals
5. Exotic Wedding Enthusiasts
Essential Evidence:
Closer look at the
Stars, the Moon, the 4
point seat belts fitted
cushioned chairs.
A unique experience,
one that you will
cherish for the rest of
your life.

7. Low
Visibility
High
Credibility
High
Low
UNDISCOVERED
UNPARALLED
UNKNOWN
UNDESIRABLE
We have Safety Certifications approved by the IB, Government Of India and

8. SkyHigh
An innovative
recruitment process,
Training on Customer
Service, Imbibing the
strong core values of
SkyHigh- Customer,
Safety, Magical
Experiences
Employees
LoV
Service Operations of
SkyHigh is
communicated with
special emphasis on
safety and
experiencing Magical
Moments!
Ensuring a safe and
unique experience
while on the
“Highway to Heaven”
Customers

9. Generic - An Extravagant experience beyond Imagination.
Expected - Good food and ambience, comfortable seating and
safe experience.
 Augmented - Technical assistance for corporate meetings,
Piano/Live music for “moonlight dinner”, Exotic “Designer” cakes
for Birthday Parties
 Potential - Evolution of the “Sky Entertainers”. We have explored
the land and waters, now its time to conquer the sky.



10. COMPONENT
VALUE
Organized Indian Events and Activation
Industry
INR 2800 Crore (2011-12) (Source:EnY)
Industry Growth rate in India
20%, INR 4375 Cr (2013-14) (Source:EnY)
No. of Billionaires (Apr,2013 - India)
109 members (Source: TOI)
Average Net worth (Apr,2013 - India)
$1.7 billion (Source: TOI)
COMPETITOR
REVENUE
No competitor in India
Not Applicable
Global Competitors
Dinner In The Sky (Presence across 23
geographies)
No. of Clients
29
Average Revenue per client
$38,000 per year

11. Time taken for becoming the
ZEUS of sky entertainment
Time taken for employees to
make customers feel the
extravaganza experience
Time taken for employees
to make customers feel that
hanging 50mts above
ground is safe!!

15. FLYHIGH WITH
SKYHIGH!!