Samsung is launching a new washing machine priced at ₹35,495, targeting the A+, A, and B+ demographics in tier I and II cities, with brand ambassadors Kajol and Ajay Devgan. The launch event features a mud contest for participants of all ages, culminating in a press conference where the winners will showcase their dirty clothes, which will then be cleaned on stage by the washing machine. An exclusive offer of a 15% discount and a 10-year parts warranty will be available for purchases made within 15 days after the event.

1. PUBLIC RELATION ASSIGNMENT
Product : Washing Machine (Samsung)

2. PR LAUNCH OF A WASHING MACHINE

3. • Product : SAMSUNG WASHING MACHINE.
• PRICE : 35,495.
• Target Group : A+, A, B+ .
• Target Cities : Tier I and Tier II.
• Brand Ambassador : Kajol & Ajay Devgan.

4. Features
• Inbuilt Water Heater
• 95% Energy Saver
• Inbuilt Dryer

5. TARGET MEDIA
• Print Media
National English Newspapers, Women’s
magazines ( Femina,Women’s Era,Cosmo).
• Electronic Media
In channels like Life OK, Zee TV, Sony, Star
Plus and also in Sports Channels,where
Samsung sponsors.

6. LAUNCH IDEA
• In the morning, there will be a mud contest,named ‘The Mud
Games’.
• Men,Women & Children of all age groups will participate &
contest among themselves.
• In the evening there will be a Press Conference at Taj.
• The contestants will be invited to be present during this Press
Conference.
• Brand Amdassadors Ajay Devgan & Kajol will also be present
in the evening.

8. • Kajol will call the 3 winners (1 Male,1 Female & 1 child) of
the contest to come up on the stage,along with their dirty
clothes of morning,with full of mud on it.
• Three Samsung washing machines will come up,from below
the stage & sparkles will be sprayed from above.
• Then the 3 winners will hand over their dirty clothes to Ajay
Devgan & Kajol.
• Ajay Devgan & Kajol will take the clothes,& will put them in
the washing machine. Within 6mins the clothes will come out
clean & dry.
• After that, Kajol will announce that,anyone who buys the
washing machine within 15 days from today will get a 15%
discount & 10 year Parts warranty.
• A tea & snacks party will also be organised for everyone
present.

9. RUDRANIL SENGUPTA
Pic Courtesy : Google Image.