The document summarizes the story and success of Larabar, a nutrition bar company. It describes how Larabar started in the founder's kitchen and has grown to sell 40 million bars per year. It attributes Larabar's success to having a great story, passionate people, a simple yet high-quality product, effective packaging, sales and marketing efforts, and keeping operations simple. The document encourages applying these same principles to build business success and "zoom."
This document outlines 10 strategies for hyperlocal marketing: 1) optimize the Google Business Page, 2) get more reviews, 3) localize Facebook ads, 4) use hashtags and tagging on social media, 5) find Instagram influencers, 6) localize paid search ads, 7) host or sponsor a local event, 8) get featured in local publications, 9) provide an excellent in-store customer experience, and 10) focus on local SEO and landing pages. Each strategy is then explained in more detail with tips and examples provided. The overall objectives are to get a business in front of more local prospects searching for specific products/services in their community.
The document discusses Larabar, a snack food company founded in 2000 that produces gluten free, vegan, and wholesome fruit and nut bars. It targets multiple generations including Generation X, Generation Y, and Baby Boomers with different demographic traits and preferences through its variety of natural products and active, health-conscious brand personality promoted on social media. Larabar emphasizes simple and fair ingredients as its unique selling proposition.
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This document provides 5 ways to instantly make $500 in a weekend. The first way is to create private label rights (PLR) content offers by writing articles or reports on in-demand topics like internet marketing, health, or fitness. Then sell the PLR package on a Warrior Forum special offer or to affiliates who will promote it. The second way is to turn skills like writing, programming, design, or other services into freelance work and complete jobs or projects within a weekend to earn $500 or more.
This document provides guidance on personal branding and developing a personal brand statement. It discusses defining personal brand attributes, skills, and target audiences. Worksheets are included to draft a personal brand statement and create an action plan. Managing your online personal brand through social media profiles and websites is also addressed. The goal is to help professionals effectively communicate their personal brand.
How to get your customers to fall in love with your brand.pptxQuibble
Session takeaways:
-Discover the power of your business' personality
-Learn how to build a fan base
-Find out how to get repeat business
It costs more to get new customers than it does to keep those you already have. But how do you keep existing customers happy and keep them coming back for more?
In this presentation I explain how you can make your customers fall in love with your business, champion your business and get them coming back for more!
This document outlines 10 strategies for hyperlocal marketing: 1) optimize the Google Business Page, 2) get more reviews, 3) localize Facebook ads, 4) use hashtags and tagging on social media, 5) find Instagram influencers, 6) localize paid search ads, 7) host or sponsor a local event, 8) get featured in local publications, 9) provide an excellent in-store customer experience, and 10) focus on local SEO and landing pages. Each strategy is then explained in more detail with tips and examples provided. The overall objectives are to get a business in front of more local prospects searching for specific products/services in their community.
The document discusses Larabar, a snack food company founded in 2000 that produces gluten free, vegan, and wholesome fruit and nut bars. It targets multiple generations including Generation X, Generation Y, and Baby Boomers with different demographic traits and preferences through its variety of natural products and active, health-conscious brand personality promoted on social media. Larabar emphasizes simple and fair ingredients as its unique selling proposition.
This Session Speaker Smells Fantastic! - How to create headlines and blog pos...ModernCopyStudio
Blog Indiana presentation focused on generating amazing headlines and blog post ideas tailored to the specific desires of your readers. Find out more here http://moderncopystudio.com/this-session-speaker-smells-fantastic/
This document provides 5 ways to instantly make $500 in a weekend. The first way is to create private label rights (PLR) content offers by writing articles or reports on in-demand topics like internet marketing, health, or fitness. Then sell the PLR package on a Warrior Forum special offer or to affiliates who will promote it. The second way is to turn skills like writing, programming, design, or other services into freelance work and complete jobs or projects within a weekend to earn $500 or more.
This document provides guidance on personal branding and developing a personal brand statement. It discusses defining personal brand attributes, skills, and target audiences. Worksheets are included to draft a personal brand statement and create an action plan. Managing your online personal brand through social media profiles and websites is also addressed. The goal is to help professionals effectively communicate their personal brand.
How to get your customers to fall in love with your brand.pptxQuibble
Session takeaways:
-Discover the power of your business' personality
-Learn how to build a fan base
-Find out how to get repeat business
It costs more to get new customers than it does to keep those you already have. But how do you keep existing customers happy and keep them coming back for more?
In this presentation I explain how you can make your customers fall in love with your business, champion your business and get them coming back for more!
Presentation for the October 2014 Arizona Author's Association - how fiction and non-fiction can use content marketing and blogging to build their platform.
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Visit us at: https://www.therebelape.com
Golden potential for entrepreneurs from the startDoni Ariyanto
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This document summarizes posts from an online forum called Earn1KaDay about achieving $1,000 per day in income from internet marketing. It discusses the founder's experience of breaking through various income thresholds, such as $100 per day, and how achieving difficult goals can become easier once the initial barrier is broken. Members of the forum share techniques and success stories with each other. The founder believes that anyone who makes an effort can get at least $1 of value per day from the forum, which would cover the monthly subscription cost. Recent member success stories and progress reports provide motivation for others.
The document discusses building a personal brand and provides 10 golden rules for doing so. It encourages the reader to be their own brand manager, determine their unique selling proposition, listen to others, follow their passion, embrace writing and content creation, build their professional network, volunteer for new opportunities, innovate and try new technologies, take an entrepreneurial approach, and promote themselves through public speaking.
Create Brand Personality For Your Company Or You...
By: Lois K. Geller
President
Lois Geller Marketing Group
(646) 723 - 3231
I. Branding
a. How can branding work for you
b. Branding plan
II. Sources of information people use to search
a. Internet
b. Other
III. Designing a website that works
IV. Social Media
a. LinkedIn
b. Twitter
c. Facebook
V. CRM: Building long-term friendships
VI. Doing Weird and Wonderful
This document provides a summary of Barb Sawyers' presentation on clear, correct, concise and compelling communication. It emphasizes organizing information clearly, choosing words precisely, and being concise to ensure readers understand quickly. Sawyers provides tips on revising writing by eliminating unnecessary words and tightening language. She notes the importance of thinking about goals and audience. The presentation concludes by noting the importance of compelling communication and having a persuasive argument to maintain or increase communication budgets.
The document provides an overview of Jon Crawford's experience and advice for web entrepreneurship. It discusses Crawford's background starting his first website in 1994 and becoming an entrepreneur in 2007. The document then outlines three key steps for web entrepreneurship: 1) Prepare through researching, brainstorming, and getting feedback; 2) Execute by forming a business, launching early, and focusing; 3) Grow the business through customer support, marketing, and partnerships. The overall message is that passion and perseverance are needed to succeed as a web entrepreneur.
This document provides guidance on personal branding and managing one's career. It discusses developing a personal brand statement, communicating one's personal brand online and offline, and creating an action plan. The key aspects covered are defining one's strengths, skills, attributes, and values to develop a unique personal brand identity and message. It also emphasizes the importance of consistency, clarity and constancy in representing one's personal brand across different channels and situations. Participants are guided to reflect on their target audience and impact, and commit to specific online and offline actions to strengthen their personal brand.
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...multifamily-social-media
The document provides an overview of social media marketing trends and best practices. It discusses the importance of reputation management and positive reviews online, creating useful ("youtility") content to engage customers, the rise of visual content like photos and videos, and leveraging employee and fan advocacy on social media. Specific tactics recommended include optimizing online listings, monitoring and responding to reviews, engaging customers through social media, using visual content like photos and videos, and empowering employees to advocate for the brand on their own social profiles.
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The document outlines 5 easy ways to make $500 in a weekend, including selling private label rights (PLR) content, using skills like writing or design on freelancing sites, providing online marketing services to local businesses, flipping products on eBay, and outsourcing tasks. It then promotes additional training products and resources on topics like article marketing, copywriting, list building, and social media marketing to help readers further monetize their skills.
The document discusses strategies for social media engagement. It provides tips for companies to improve their social media presence, including adding staff photos and profiles, regularly blogging about topics relevant to customers, demonstrating brand values through actions rather than mission statements, and generating helpful rather than sales-focused content. It emphasizes the importance of listening to customers, being authentic and transparent, and helping online influencers support the brand through one-on-one connections.
5 ways to optimise your website to achieve stronger enquiriesXpand Marketing
Are you looking to create a website or update your current one so you can generate more enquiries?
A well designed website with the right anatomy can drive targeted traffic, increase conversions and ultimately help your business grow.
Your website is your online storefront, so making sure it’s optimised to attract the right buyers, is key.
It can help improve your brand image, increase visibility, provide a better user experience, as well as be a cost effective marketing channel, due to its 24/7 availability.
So the question is, does your website attract and retain your prospects, or is it making them go to your competitors?
When assessing websites for clients, we regularly come across elements that are often overlooked. It’s these elements that help decide whether the website needs a simple refresh or a full redesign.
In this webinar attendees learned about the 5 ways to optimise their website to achieve stronger enquiries.
We covered:
- Knowing the journey you should take your website user through before they make that all important next step of contacting you.
- Having your audience personas in place in order to make sure your website is speaking to each one of them.
- Making sure your website has content that caters for different user habits.
- Making use of the right kind of imagery
- Building credibility through testimonials and reviews.
In the 15+ years, we’ve worked with business owners, designing and building websites that pack a punch.
And we shared some of our insights and experience in this webinar.
Presentation for the October 2014 Arizona Author's Association - how fiction and non-fiction can use content marketing and blogging to build their platform.
We are Rebel Ape Marketing. Let's talk about building a brand story and why it's important to help drive business and increase your brand visibility.
Visit us at: https://www.therebelape.com
Golden potential for entrepreneurs from the startDoni Ariyanto
Not everybody can be a successful entrepreneur. You should ask yourself whether or not you want to know that you are a good entrepreneur. You should think long and hard before implying any thoughts on business, determine whether these things are likely or not. Would you carry company with your ideas and return good business revenues? You should be enthusiastic about starting your own company and managing it in order to be a business entrepreneur. There are several threats involved in this business, you have to be prepared for it.
This document summarizes posts from an online forum called Earn1KaDay about achieving $1,000 per day in income from internet marketing. It discusses the founder's experience of breaking through various income thresholds, such as $100 per day, and how achieving difficult goals can become easier once the initial barrier is broken. Members of the forum share techniques and success stories with each other. The founder believes that anyone who makes an effort can get at least $1 of value per day from the forum, which would cover the monthly subscription cost. Recent member success stories and progress reports provide motivation for others.
The document discusses building a personal brand and provides 10 golden rules for doing so. It encourages the reader to be their own brand manager, determine their unique selling proposition, listen to others, follow their passion, embrace writing and content creation, build their professional network, volunteer for new opportunities, innovate and try new technologies, take an entrepreneurial approach, and promote themselves through public speaking.
Create Brand Personality For Your Company Or You...
By: Lois K. Geller
President
Lois Geller Marketing Group
(646) 723 - 3231
I. Branding
a. How can branding work for you
b. Branding plan
II. Sources of information people use to search
a. Internet
b. Other
III. Designing a website that works
IV. Social Media
a. LinkedIn
b. Twitter
c. Facebook
V. CRM: Building long-term friendships
VI. Doing Weird and Wonderful
This document provides a summary of Barb Sawyers' presentation on clear, correct, concise and compelling communication. It emphasizes organizing information clearly, choosing words precisely, and being concise to ensure readers understand quickly. Sawyers provides tips on revising writing by eliminating unnecessary words and tightening language. She notes the importance of thinking about goals and audience. The presentation concludes by noting the importance of compelling communication and having a persuasive argument to maintain or increase communication budgets.
The document provides an overview of Jon Crawford's experience and advice for web entrepreneurship. It discusses Crawford's background starting his first website in 1994 and becoming an entrepreneur in 2007. The document then outlines three key steps for web entrepreneurship: 1) Prepare through researching, brainstorming, and getting feedback; 2) Execute by forming a business, launching early, and focusing; 3) Grow the business through customer support, marketing, and partnerships. The overall message is that passion and perseverance are needed to succeed as a web entrepreneur.
This document provides guidance on personal branding and managing one's career. It discusses developing a personal brand statement, communicating one's personal brand online and offline, and creating an action plan. The key aspects covered are defining one's strengths, skills, attributes, and values to develop a unique personal brand identity and message. It also emphasizes the importance of consistency, clarity and constancy in representing one's personal brand across different channels and situations. Participants are guided to reflect on their target audience and impact, and commit to specific online and offline actions to strengthen their personal brand.
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...multifamily-social-media
The document provides an overview of social media marketing trends and best practices. It discusses the importance of reputation management and positive reviews online, creating useful ("youtility") content to engage customers, the rise of visual content like photos and videos, and leveraging employee and fan advocacy on social media. Specific tactics recommended include optimizing online listings, monitoring and responding to reviews, engaging customers through social media, using visual content like photos and videos, and empowering employees to advocate for the brand on their own social profiles.
5 Easy Ways To Instantly Make $500 In A Weekend!Dennis
The document outlines 5 easy ways to make $500 in a weekend, including selling private label rights (PLR) content, using skills like writing or design on freelancing sites, providing online marketing services to local businesses, flipping products on eBay, and outsourcing tasks. It then promotes additional training products and resources on topics like article marketing, copywriting, list building, and social media marketing to help readers further monetize their skills.
The document discusses strategies for social media engagement. It provides tips for companies to improve their social media presence, including adding staff photos and profiles, regularly blogging about topics relevant to customers, demonstrating brand values through actions rather than mission statements, and generating helpful rather than sales-focused content. It emphasizes the importance of listening to customers, being authentic and transparent, and helping online influencers support the brand through one-on-one connections.
5 ways to optimise your website to achieve stronger enquiriesXpand Marketing
Are you looking to create a website or update your current one so you can generate more enquiries?
A well designed website with the right anatomy can drive targeted traffic, increase conversions and ultimately help your business grow.
Your website is your online storefront, so making sure it’s optimised to attract the right buyers, is key.
It can help improve your brand image, increase visibility, provide a better user experience, as well as be a cost effective marketing channel, due to its 24/7 availability.
So the question is, does your website attract and retain your prospects, or is it making them go to your competitors?
When assessing websites for clients, we regularly come across elements that are often overlooked. It’s these elements that help decide whether the website needs a simple refresh or a full redesign.
In this webinar attendees learned about the 5 ways to optimise their website to achieve stronger enquiries.
We covered:
- Knowing the journey you should take your website user through before they make that all important next step of contacting you.
- Having your audience personas in place in order to make sure your website is speaking to each one of them.
- Making sure your website has content that caters for different user habits.
- Making use of the right kind of imagery
- Building credibility through testimonials and reviews.
In the 15+ years, we’ve worked with business owners, designing and building websites that pack a punch.
And we shared some of our insights and experience in this webinar.
5 ways to optimise your website to achieve stronger enquiries
Larabar Case Study
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Larabar: A Case Study In How To Build An
Amazing Company
By Shane on March 8, 2007
Categories: Business
2 Comments
I had the good fortune to meet the COO of Larabar last week.
The more I learned about Larabar, the more I realized what a truly amazing company it is.
Larabar has all the ingredients necessary for rapid success. The first Larabar’s hit store shelves in April
2003. All 500 bars were made in Lara’s kitchen. A year later and they celebrated selling 1 million bars.
Three more years have gone by and they now sell 40 million bars a year.
The Ingredients For Building A Successful Business
2. 1. A great story. Lara Merriken (the founder) got the idea for Larabar while hiking in the Colorado
mountains. She wanted a great tasting and healthy whole food nutrition bar. She started
experimenting with different ingredients and making them in her kitchen. Her friends and family
were her first taste testers.
2. Great people. You have to have great people who are passionate about what they’re doing to
build a strong and successful company. The people at Larabar are passionate. They know they’re
creating a great product with a great story. The rest is easy.
3. A great product. Larabars contain 6 or less ingredients each. They’re made from fruit, nuts and
spices. And that’s it. There is truly nothing like them on the market. Most nutrition bars are full of
sugar, preservatives, they’re fortified because they contain little natural nutrition, and they’re full
of things whose names you can hardly pronounce. Lara set herself apart from the crowd by
making a nutrition bar that really was nutritious.
4. Great packaging. Simple, clean, bold. Great packaging builds a brand. Packaging is the suit and
tie your product wears when it meets customers.
5. A great job getting out and selling. The inside edge that Lara brought to her business was her
experience working for Whole Foods Market. She became a buyer for their nutrition department
and learned how the pros pitch their products to buyers. When she was ready to take Larabar to
store buyers, she knew how to sell it. She went a step further and worked to build a grass roots
following by handing out samples and talking to customers in the stores.
6. Keep it simple. A Larabar has 6 or less ingredients. So does a successful business.
Creating Zoom
Larabar is a great example of a company with a phenomenal amount of zoom. You create zoom by
capitalizing on one success to create another success. It’s a snowballing effect. Once you get the
momentum going, nothing can stop you.
Look at how Larabar created zoom. See how you can apply the same ingredients of their success to your
own company. If you run a blog, your Wordpress theme is your packaging. Your writing is the product.
Getting out and selling it is the networking you do with other bloggers. The point is, these principles can
be applied to any business.
Right now Larabar sells 40 million bars a year. They’re building capacity to produce double that.
They’re gonna need it. They got zoom.
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2 Comments
1. derrich
March 13th, 2007
at 9:34 pm
Larabar? Hmmm. Never heard of it…and it’s been out since 2003. Sheesh. I think I’m hungry
again.
2. Shane
March 13th, 2007
at 10:23 pm
derrich,
Great blogger tournament you’ve got going on at your site!
I hadn’t really heard too much about Larabar before either. It’s amazing to see the phenomenal
growth they’ve experienced in the last couple years. Absolutely explosive.
It was great to get see how they did it.
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