This document describes a gamification project by ASF Autolinee, a local transportation company in Como, Italy. The project aims to make children aware of environmental issues related to transportation, such as air and noise pollution, through a web-based game. Primary schools will compete in the game, with awards given to the best performing school and class. The game will collect data and measure changes in children's knowledge about transportation and the environment before and after playing. The goal is to help shape children's attitudes towards more sustainable transportation choices in the future. An initial trial with children will provide feedback to refine the game before its first full launch in May 2014.

1. Gioca con ASF
DRIVE THE CHANGE, THROUGH GAMIFICATION!

2. 40% of the air pollution
is due to road
transportation
Noise exceed the limits
suggested by World
Health Organization
(35 dB)

3. Goals and players
ASF Autolinee is the local transportation company in Como
• Make children aware of environmental issues
• Improve company image

4. “
…attitudes towards the environment already begin
to develop in childhood, it may be imperative to
focus on children and young people in order to
address transportation in the future.
Lyons and Breakwell, 1994
Social Psychology European Research Institute
Department of Psychology
University of Surrey, England
”

5. Approach
Designing a gamified experience:
• Through a web application
• Contest between Primary Schools (8-10 y.o. children)
• Provide awards and prizes to best school and class

6. Web application
2
Learning through
fun
1
3
Data collection
& Real-life game
Measurement
through game

7. Supporting slide
Photo of children compiling the survey

8. Children trial and follow-up
• Quiz: to assess the current children knowledge
• Web application trial: games, BTS and QR usages feedbacks

9. Measurement
Source of information
• Quiz
• Web Application
Subjects
• Mean of transportation
• Position
• Feedback
Target: children knowledge improvement

10. Results will starting in
Extend the be
First editionprogram to
presented to the
all the Italian holding
May 2014 in Como.
European
Holding subsidiaries.
subsidiaries.
Annual
Conference.
2M users (social and radio)

11. Future developments
• Self-generated games: next
generation games
High customization and
improvement of the game
experience.
• RFID integration (IoT)
Provide a seamless interaction
(where available)
High
customization
High
engagement
Continuous
improvement

12. “May Gaia
our Great Mother,
speak through me...
may I be a channel,
a conduit
COMO PANORAMIC IMAGE (CLEAN VERSION) + ECO -POEM
for Nature's words!”
Thanks and QA
Helen Moore

13. Play now on http://gioca.asfautolinee.it
QA and thank you!