The document is a presentation from the Lansing Regional Chamber of Commerce Business Education Series on being mobile-friendly for 2017. It covers that Google will be expanding their use of mobile-friendliness as a ranking signal, impacting search results worldwide. It also discusses that 64% of sites failed Google's Mobile-Friendly Test and provides tips on making a site faster, easier to read on mobile and ensuring content fits the device. The presentation addresses emerging trends like voice search, multi-platform usage and the growing use of wearables.
Looking for quick, easy, and cost-effective solutions to improve your peer-to-peer fundraising site? CD Labs has some bright ideas to share with you.
Learn how Charity Dynamics can get you up and running with these exciting new features within two weeks time and for less than $10,000 investment:
- Fully responsive Participant Center
- Personal Page photo editor
- One-step search and donate
- Send fundraising messages using mobile device contacts
- And more!
Mobile is big this year, and we mean B-I-G. And it shows no signs of slowing down even before Google launched Mobilegeddon in April. Here are the major changes in 2015 that will certainly pick up in 2016.
Original content : http://goo.gl/Py1Rxa
Mobile technology is eclipsing conventional Web traffic and will continue to be the chosen form of communication among Millennials and generations to come.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
Local advertising is a rapidly evolving market for startups, traditional media and local businesses. Offline Media CEO David Shaner breaks down the top 5 trends that matter in 2016.
Small scale survey of advertiser attitudes to mobile marketingBlonde
Survey of a cross section of Blonde clients as at March 2010, looking at the role of mobile in the digital marketing mix.
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Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice SearchRio SEO
In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.
Looking for quick, easy, and cost-effective solutions to improve your peer-to-peer fundraising site? CD Labs has some bright ideas to share with you.
Learn how Charity Dynamics can get you up and running with these exciting new features within two weeks time and for less than $10,000 investment:
- Fully responsive Participant Center
- Personal Page photo editor
- One-step search and donate
- Send fundraising messages using mobile device contacts
- And more!
Mobile is big this year, and we mean B-I-G. And it shows no signs of slowing down even before Google launched Mobilegeddon in April. Here are the major changes in 2015 that will certainly pick up in 2016.
Original content : http://goo.gl/Py1Rxa
Mobile technology is eclipsing conventional Web traffic and will continue to be the chosen form of communication among Millennials and generations to come.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
Local advertising is a rapidly evolving market for startups, traditional media and local businesses. Offline Media CEO David Shaner breaks down the top 5 trends that matter in 2016.
Small scale survey of advertiser attitudes to mobile marketingBlonde
Survey of a cross section of Blonde clients as at March 2010, looking at the role of mobile in the digital marketing mix.
Survey conducted as part-preparation for a talk to Edinburgh's Mobile Monday (MoMo) group on June 7th 2010.
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
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#LSS2016
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1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
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3. WHAT I WANT TO COVER TODAY
Do We Have To
Be Friendly?
Evidently, Not in
Lansing
Minding Our
Mobile Manners
Prognostications
(Because those have a
great track record right
now)
4. A (NOT SO) LONG TIME AGO IN A
(CITY) NOT SO FAR AWAY…
7. Starting April 21, we will be expanding our use of
mobile-friendliness as a ranking signal. This change
will affect mobile searches in all languages worldwide
and will have significant impact in our search results.
Consequently, users will find it easier to get relevant,
high quality search results that are optimized for their
devices.
- Google
14. CREDIBILITY-ENHANCING CHART #3
What People Are Doing on Their Phones
Streaming Radio Social Media Streaming Video Other/Browsing
3HRS
Time average adult
spends on a mobile
device/day
And People Spend A
LOT of Time on Their
Phones
30. CONTACT
t: @jflores1c
f: /superwebpros
e: hello@superwebpros.com
w: www.superwebpros.com/welcome
The Report:
http://sprwb.pro/lrcc-bes
The Presentation:
http://sprwb.pro/lrcc-presentation
Editor's Notes
Pause for Selfie, so I can post this to Facebook. No wait, Snapchat. Or should I do Instagram…OR Twitter....just kidding. But you didn’t know if I was serious, right?
And that’s because we now use our phones all the time. We use them to check the weather, sports, and news. To check email and send messages. And, of-course, to post curated selfies to Facebook, so we can keep tabs on our approval ratings from friends.
This post got 6 likes and 3 comments, yay!
The world is increasingly mobile and our phones are increasingly powerful.
In fact, our modern phones are millions of times more powerful than all of NASA’s combined computing in 1969.
So, those of you who feel might feel tempted to flee the planet after Tuesday’s result, have everything you need right in your pocket.
So, let’s get started.
If I say something smart, feel free to tweet it. Hashtag “mobile-genius”.
I was at a friend’s house and it was time to get some breakfast.
Being in a new city, I wasn’t exactly sure what to do, so I did what feels obvious to me and I asked Siri to find a breakfast spot near me.
It pulled up Anna’s House, which had great Yelp ratings. I perused a little bit on Yelp, saw that there was a coupon, and filed that away.
I think “Googled” them to see what kind of food they had and get a sense for what kind of place it was.
The site was sharp and the menu looked good.
So, I clicked on the Yelp reviews and
The next day, I started to get curious – was this an anamoly?
And so I started paying attention to my daily queries and my own behaviour.
Turns out I’m generally pretty fickle. And lazy.
I expected to be able to find what I wanted on my phone, when I wanted it.
And while many sites were well-optimized, many weren’t.
And so, we did a study.
You see, Google had done something they don’t often do: communicated a major change to their algorithm, well in advance of the change.
They’d even provided a tool that you could use to go and see how you’d fair in said algorithm change.
So, we started to look at how businesses were responding.
To do this, we used Google’s official mobile-friendly test.
Here’s how it works: you grab a url, put it in the form, and then click “analyze”
As you can see, when you run the test, Google will tell you if you passed, provide a screenshot of your website, a list of what’s wrong with it, and some tips for fixing it.
We repeated this process with a sample of over 500 local websites to see how they’d fare.
Turns out, not so well.
While Ty Cobb’s .36 batting average stands as an all-time record-high, the kid with a .36 GPA is being held back a grade or two. Unless he’s big, in which case he’s being recruited by the SEC to play Football.
But this is a terrible result that demonstrates a lack of attention to an important trend that only becomes more important every day.
As you saw, when you fail the test, Google provides guidance as to why.
At least on several dimensions, except speed, which is perhaps the most important criteria.
In fact, it’s so important that Google has a totally different product called PageSpeed Insights that tests your site for that. And, while an in-depth conversation about optimization for speed is out of scope for today, I will share some insights on speed in a bit.
But, aggregating the results, here’s what we saw [discuss chart].
Now, does it really matter?
Well, obviously, I think so…
And to underscore my opinion, I’ve decided to share some credibility-enhancing statistical charts.
40,000 Google searches per second, of which 60% are on a mobile device. For those who like numbers, that’s 24,000 mobile searches/second.
That means over 1.2 TRILLION searches per year.
Charge $1/search and we’d knock out the federal deficit pretty quickly, huh?
I found this statistic from eMarketer to be particularly interesting.
Joke:
I found this statistic from eMarketer to be particularly interesting.
Joke:
Avoid redirects
Enable compression
Leverage caching
Minify resources
Optimize images for speed
Optimize CSS/content delivery
Remove render-blocking Javascript
Use asynchronous scripts
Improve server response time
Place the most important content above the fold
Reduce clutter on the website
Claim your listing
Keep listing updated
Choose specific categories
Encourage local reviews
Browsers are fast, but many websites aren’t.
40% of users drop off after 3 seconds.
AMP is a way to build web pages for static content that render fast. AMP is a slightly different way of coding and caching websites in order to optimize speed.
AMP HTML (coding a little different)
AMP Javascript
AMP Caching
The next day, I started to get curious – was this an anamoy?
And so I started paying attention to my daily queries and my own behaviour.
Turns out I’m generally pretty fickle. And lazy.
I expected to be able to find what I wanted on my phone, when I wanted it.
And while many sites were well-optimized, many weren’t.
The next day, I started to get curious – was this an anamoy?
And so I started paying attention to my daily queries and my own behaviour.
Turns out I’m generally pretty fickle. And lazy.
I expected to be able to find what I wanted on my phone, when I wanted it.
And while many sites were well-optimized, many weren’t.