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Labels and platforms
- 1. LABELS AND PLATFORMS A BR I E F I N S I G H T
- 2. PLATFORMS A S ER V I C E O N W H I C H P E O P L E C A N A C C E S S M E D I A F O R M AT S
- 3. PLATFORMS Streaming services (Paid) •Examples of these include – Spotify – Tidal – Apple Music • Work on a subscription basis • Customers are encouraged to explore new content on the services and can create playlists of their own to be public or private • Some are available free (i.e. Spotify and Deezer), but require subscriptions to access premium features (such as lack of ads and offline streaming)
- 4. PLATFORMS Streaming services (Free) •Examples of these include – YouTube – Soundcloud – Shazam • Customers can access it for free, often without making an account • These encourage customers to explore new content also, but they also allow them to upload content of their own – This allows them to branch off into the industry themselves, this is also known as democratisation of the music industry; it is now more accessible for everyone.
- 5. LABELSA R EC O R D L A B E L O R R E C O R D C O M P A N Y I S A B R A N D O R T R A D E M A R K A S S O C I A T E D W I T H T H E M A R K E T I N G O F M U S I C R E C O R D I N G S A N D M U S I C V I D E O S
- 6. INDEPENDENTS • Record companiesand music publishers that are not under the control of the big three are generally considered to be independent (indie), even if they are large corporations with complex structures • Independent labels are often considered more artist-friendly. Though they may have less financial clout, indie labels typically offer larger artist royalty with 50% profit-share agreement, aka 50-50 deal, not uncommon • Many commercial bands and musical acts begin their careers on independent labels. • Not only can they not afford large payouts, bonuses or large recording contracts, they also cannot afford large marketing campaigns or promotional tours to help build awareness of your work • Additionally, because indie labels are so small and often short-staffed, they can be disorganized and even confusing. Much of their agreements are done with just a handshake rather than a formal contract, so details can be missed and issues can arise due to misunderstandings. • Artists will have more creative control with an indie label than with one of the Big Three. Most indie labels also sign smaller, shorter contracts, so if it doesn't work out, you're not stuck with the same company for very long.
- 7. INDEPENDENT LABELS Examples ofindependent record labels include – Transgressive – Loose – Fence – Trojan – Domino – DFA – Captured Tracks – XL Recordings – 4AD
- 8. THE BIG THREE •As of 2012, there are only three labels that can be referred to as "major labels" – Universal Music Group – Sony Music Entertainment – Warner Music Group • Artists who are signed to one of these major record label are either signed to the central label or signed to a subsidiary of that label. A band might be signed to Sony, or it might be signed to Columbia Records, which is a Sony subsidiary. – in the end they must answer to their parent company. The "main" company sets their overall budget and makes decisions regarding things like reducing staff. • These labels can make up almost 80 percent of the music market or even more depending on the year, although it was estimated to be about two-thirds in 2016.
- 9. THE BIG THREE:SUBSIDARIES UNIVERSAL MUSIC GROUP • Abbey Road Studios • Island Records • Def Jam Recordings • EMI • Republic Records SONY MUSIC ENTERTAINMENT • Columbia Records • RCA Records • Epic Records • Roc Nation • RED Distribution
- 10. THE BIG THREE:SUBSIDARIES WARNER MUSIC GROUP • OVO Sound • Asylum Records • BME Recordings • A&E Records • RuffNation Records