Option 1 would be my choice as the compliance is a major challenge in the US health industry. Having deep expertise in regulatory compliance solutions for academic medical centers would give Kyruus a competitive advantage. The company conducted an economic feasibility study that analyzed the costs and benefits of each strategic option, and weighed the pros and cons. For option 1 in the compliance market, Kyruus estimated it would need $4 million to break even but valued the market potential at $50 million. While becoming the "Bloomberg of physicians" could help rank doctors and support clinical trials, strictly applying Bloomberg's financial analysis model may contradict Kyruus' goal of improving healthcare quality and compliance with regulations. Data and accurate databases are

1. For : Database Design and Management Strategies by Prof: Dr Zaw Zaw Aung.
By : Harry Rao 2B4201
Case Questions:
1. The management team debated and listed three options for company's
strategic plan. If you are a member of management team, what will be your
choice and why?
Option 1 : Regulatory Compliance Solutions for Academic Medical Centers
Compliance is the major challenge in US health industry, deep industry expertise
on this will be the fundamental aspects of other solutions which can be built
around. This will give considerable competitive advantage.
2. What kind of feasibility study has been conducted? Are they done enough?
The company had done economic feasibility. They had done cost and benefits
analysis of each option and its market potential. Options pros and cons are
weighted.
Option 1- Compliance Market : Kyruus team identified that they needed $4
million dollars to breakeven and they had valued the market at $50 million
dollars
Option 2 -Patient Referral – Kyruus has to raise $10 million to achieve
meaningful milestone but they stood to gain a lot from the “leakage”

2. 3. Compare Bloomberg and Kyruus, discuss if it is the agreeable or not.
“becoming the Bloomberg of physician” here the analogy is the way in which
Bloomberg is serving corporates , Kyruus platform has the same potential.
Purpose of data consumption is way different in financial industry its for
financial analysis for market gains so people buy.
It would also help to rank physicians and make it easy for company to choose the
best when they want to do trials for instance.However application of Bloomberg
approach to some extend may contradict with Kyruus ultimate vision i.e helping
physicians deliver higher quality and efficient care, strict compliance regulations
in US.
4. What does data/database strategy really mean to the success of Kyruus? What
will be the killer app's impact to the Kyruus' success?
No doubt its an killer app;
Kyruss Platform is a unique architecture of Big data and analytics developed on
compliance. Kyruus’s current software in compliance marketing is founded on
rich database it offers.
Data driven interface and regulation adhering accurate model in health care
industry is the pillar to Kyruus success. The business application revolves round
the data it continues to collect over time and ability to provide it efficiently and
accurately.
The Killer app to Kyruus would be the one that optimizes the benefits of health
care data to achieve maximum returns or impact in delivering higher quality
medical care. The Killer app would determine the future market of Kyruus. It
would also define the new direction and its strategic position.