Reklame som virker hvordan lage kommunikasjon som endrer adferdEspen Haugen
Hvorfor oppleves så mye reklame som irrelevant mas? Fordi den forsøker å løse feil problem for mottakeren.
Denne presentasjonen handler om hvorfor adferdsendring er viktig for effektiv kommunikasjon og hvordan man lager reklame som får folk til å gjøre noe.
Strategien din er laget for møter, ikke mennesker.Espen Haugen
Hvorfor er øker gapet mellom strategi og handling? Hvorfor gjør vi ikke det vi planlegger at vi skal gjøre? Og hvorfor utnytter vi så sjeldent de mulighetene som oppstår underveis?
Vi mener at dette skjer fordi de fleste strategidokumenter er laget for møter, ikke for mennesker.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Reklame som virker hvordan lage kommunikasjon som endrer adferdEspen Haugen
Hvorfor oppleves så mye reklame som irrelevant mas? Fordi den forsøker å løse feil problem for mottakeren.
Denne presentasjonen handler om hvorfor adferdsendring er viktig for effektiv kommunikasjon og hvordan man lager reklame som får folk til å gjøre noe.
Strategien din er laget for møter, ikke mennesker.Espen Haugen
Hvorfor er øker gapet mellom strategi og handling? Hvorfor gjør vi ikke det vi planlegger at vi skal gjøre? Og hvorfor utnytter vi så sjeldent de mulighetene som oppstår underveis?
Vi mener at dette skjer fordi de fleste strategidokumenter er laget for møter, ikke for mennesker.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
4. Hei.
Jeg heter Espen, jeg er en Planner.
Nøyaktig hva Planneren får betalt for og
hvordan kreativitet hører sammen med
strategiutvikling kommer jeg tilbake til.
Dette dokumentet handler om å skape
reklameideer. Det er ment som en praktisk
guide i anvendt kreativitet, også for de
som ikke har kreativ utøvelse i sin
stillingsbeskrivelse.
Jeg mener nemlig at alle som jobber i et
reklamebyrå er nødt til å være kreative
problemløsere og behøver innsikt i og
respekt for den kreative prosessen.
PROUDLY FOUND HERE: http://plannersphere.pbworks.com/w/file/17146434/What%20in%20the%20hell%20do%20Planners%20do.doc
5. CTRL + C
CTRL + V
Viser nøyaktig hvor
tankene er stjålet fra.
8. KUNDE HOVED- STRATEGISK IDE
INNSIKT STRATEGI ELLER BUDSKAP
BRIEF PROBLEM
?
Unik og motiverende
!
PRODUKT FLIP
FLIP SANNHET FLIP
OPPGAVE FLIP DENNE FLIP
FLIP +
Relevant
FLIP
FLIP
VEI
FLIP
MENNESKELIG FLIP
SANNHET
9. FLIP, FLIP, FLIP
Selv om mange ofte skal ha en til å
tro det, finnes det ingen riktige svar
i planning. Det meste handler om
fortolkning og perspektiv. Det som
skjer mellom leveransene,
flippingen, er derfor det som
egentlig skaper verdi. Dette er det
kreative elementet i
strategiutvikling.
PROUDLY FOUND HERE: h"p://www.markpollard.net/how‐to‐do‐account‐planning‐a‐simple‐approach/
11. STRATEGI KREATIVITET
Dette er de viktige greiene
12. Strategi + Kreativitet.
Strategi og Kreativitet eksisterer ikke
uavhengig av hverandre uansett hva
tradisjonellbyrå struktur skulle tilsi.
Strategiutvikling er en kreativ disiplin fordi
det fundamentalt sett handler om å skape
ideer. Kreativ utvikling er en strategisk
disiplin fordi kreativitet uten strategi er
kunst, ikke reklame.
Enhver god idé er både smart og
annerledes. Det er det som gjør det viktig.
PROUDLY FOUND HERE: http://www.psfk.com/2010/06/video-skills-of-the-rockstar-planner-intuitive-problem-solving.html
14. Kreativitet er et adjektiv, ikke et
substantiv.
Kreativitet en kvalitet du bruker i arbeidet ditt,
uansett hva jobben din er.
En Planner sin jobb er ikke å produsere
powerpointer - det er bare det rådende
formatet. Det er heller ikke Planners jobb for å
lage kreative briefer - det er bare et verktøy.
En Planner jobb er å hjelpe til med å endre folks
atferd ved å fasilitere utviklingen av en relevant
idé.
Dette skjer bare når strategi og kreativitet er en
og samme ting. Og den eneste måten å sørge
for at de er den samme tingen er å jobbe med
det sammen.
PROUDLY FOUND HERE: h"p://ffffound.com/image/1847e36d5f36710a9b0a0da80a46d6fa0576f20b
15. Innsikter er kreative.
”Oppgaven er ikke å se det som ingen andre har
sett, men å tenke det ingen andre har tenkt om det
som alle ser.” - Arthur Schopenhauer
Kreativitet henger sammen med innsikt på tre måter;
I forhold til hvordan man finner innsikt, i måten man
artikulerer innsikten på og i relasjon til ideen
innsikten legger grunnlaget for.
Plannere må alltid finne nye måter å oppdage
menneskelige sannheter på, evne å beskrive disse
på en inspirerende måte og inneha fantasien til å
forestille seg hva innsikten kan, og ikke kan føre til.
PROUDLY FOUND HERE: http://www.marcjohns.com/blog/sticky-note-drawings.html
16. Det er Plannerens jobb å se hva
som egentlig er der.
En dag fikk Picasso besøk av en gallerist i
atelieret. I midten av studio sto det en stor
steinblokk.
Galleristen spurte Picasso hva han skulle gjøre
med den. "Av den steinblokken skal jeg lage
en løve", svarte Picasso.
Galleristen ble overrasket. Det var vanskelig å
forestille seg at denne steinblokken kunne bli
til noe som helst. Han spurte hvordan Picasso
hadde tenkt å tilnærme seg oppgaven.
"Det er ganske enkelt" svarte Picasso, "Jeg
meisler bare bort alle bitene som ikke ser ut
som en løve.”
PROUDLY FOUND HERE: http://www.arts.co.uk/alexia-art/stone-carving-courses.htm
17. Å skjønne hva som er viktig betyr
å ha en ide om hva det kan bli.
”Kreativitet handler ikke om å skape noe fra
ingenting. Det er snarere den møysommelige
prosessen av å fjerne alle delene som ikke ser ut
som en god ide.” – Jon Steel.
Det er lett å oppsummere hver eneste tanke du
hadde mens du jobbet med oppgaven, og så la
noen andre finne ut hva som egentlig er viktig.
Men relevans skapes gjennom at noen med en
visjon og egne synspunkter forenkler og
raffinerer.
PROUDLY FOUND HERE: h"p://www.flickr.com/photos/marcjohns/2901541755/in/set‐72157594384659839
19. En metode for å få ideer.
I 1965 ga James Webb Young ut
en bok som trinn for trinn forklarer
hvordan man får ideer. Dette gjorde
han på 48 sider.
Boken er et fantastisk verktøy for
enhver som utvikler strategi, innsikt
og ideer.
De følgende tankene er fra James.
20. I. Samle alt
Samle den spesifikke informasjonen:
Hva vet jeg allerede om emnet? Hva jeg forbinder
med det? Hva assosierer andre med det?
Samle den generelle informasjonen:
Hva gjør folk nå som de ikke gjorde før? Hva skjer
i samfunnet, i kultur, i politikk som bidrar til dette?
Hvilke trender fanger oppmerksomheten din ?
Hvilke vesentlige og interessante menneske
sannheter kan du se?
PROUDLY FOUND HERE: http://www.flickr.com/photos/jakecaptive/49915119/
21. II. Sorter og se etter mønstre.
Dette er den mentale fordøyelses-prosessen.
Prøv å finne mønstre og sammenhenger i
informasjonen du har samlet. Lag overskrifter
og kategorier. Kombiner den spesifikke
informasjonen med den generelle.
Sammenhengene og mønstrene er ikke alltid
åpenbare, men de er der. For å finne dem må
man lete uten frykt. Å tolerere forvirring er
nøkkelen til fremgang.
Skriv ned det de første assosiasjonene og
babyideene du får - dette er et glimt av hva
som vil komme senere.
22. III. Koble sammen det uventede
Fundamentalt sett er en ny idé en kombinasjon
av to gamle elementer. En god idé er en
kombinasjon av uventede og relevante elementer.
Skriv ned hva du forbinder med emnet - og ikke
sensurer. Poenget er å se hvor potensialet er ved
å finne interessante sammenkoblinger av
eksisterende elementer.
Kombiner løse ideer, kombiner kategorier og
overskrifter. Det hjelper å fysisk flytte elementene
rundt.
PROUDLY FOUND HERE: http://blog.shoplet.com/office-supplies/post-its-note-art-8-bit-edition/
23. IV. Glem det.
For å få klarheten du behøver for å se hva som
egentlig er interessant, er du nødt til å glemme
det hele en liten stund.
Du må risikerer at folk tror du misbruker tilliten
deres og kaster bort tiden.
Det gjør du ikke.
Hjernen din kommer ikke til å la deg gjøre det.
Den kommer til å meisle videre på problemet –
hele tiden.
Prøv å jobbe med noe annet eller prøv å ikke
jobbe i det hele tatt. Gi underbevisstheten din
muligheten til å finne løsningen for deg.
24. V. Få ideen.
Få ideen. Det vil komme. Kanskje når du
jobber med den, kanskje når det passer litt
dårlig. Einstein tenkte best når han
barberte seg. Ha penn og papir hendig.
Sannsynligvis vil du kjenne igjen en av dine
babyideer fra de tidligere stegene. Men den
er forandret Det vil være mer robust og du
vil intuitivt skjønne at dette er noe
interessant.
PROUDLY FOUND HERE: http://3.bp.blogspot.com/_azimCSzqNnc/TFD8TlcenQI/AAAAAAAAF8I/lbEcGbAe_eA/s1600/post-it_note.jpg
25. VI. Destiller og raffiner ideen.
Det siste du gjør er å forme ideen din slik at den
passer omstendighetene og problemet du skal
løse.
Dette krever tålmodighet og mye mot. Det er
skummelt å vise noen fruktene av det du har tenkt
på i lang tid. Det er også den eneste måten å
sørge for at ideen din vokser.
Evaluer ideen, vis den til folk på kontoret og vær
sikker på at den høres fornuftig ut uten lange
forklaringer.
PROUDLY FOUND HERE: http://www.flickr.com/photos/marcjohns/2909579883/in/set-72157594384659839
26. CTRL + C
CTRL + V
Smarte og kreative mennesker
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