The document discusses the results of a study examining how "digital natives", defined as those aged 35 or younger, engage with and perceive tourism destination websites on mobile. The study found that digital natives have poor brand awareness of destinations from non-mobile optimized sites and react negatively to sites with too much text and lack of visual content. However, mobile optimized sites that are visually appealing, easy to use, and provide location context can increase digital natives' interest in visiting a destination by positively shifting their initial perceptions. Key lessons are that destinations must design for immediate mobile experiences, focus on strong visual content, and ensure easy access to location details.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
Gaining and Keeping Online Customers Today - Nina Kleiner & Petar RimacSlovenian Tourist Board
The document discusses gaining and keeping online customers. It outlines an agenda covering the online travel business today, the online travel planning process, and flywheel digital marketing. Flywheel digital marketing involves using cheaper digital channels like newsletters, social media, and banners across devices to develop a repeat customer base. The goal is connecting with online shoppers at different stages of the travel planning process.
This document discusses LifeClass Hotels & Spa's use of social media for marketing purposes. It outlines their presence and content strategies across platforms like Twitter, Pinterest, Instagram, YouTube and Facebook. The goals of their social media efforts include increasing brand recognition and awareness, driving more bookings, creating word-of-mouth, targeting ads, and maintaining a constant presence for potential guests. It emphasizes using storytelling photos and videos to engage customers and showcase the destination, facilities and local activities. Regular, creative content is key to keeping audiences interested and converting them into customers over time.
The document discusses digital direct marketing and the importance of communicating with relevance. It summarizes the current status of digital marketing versus spam and web tracking. The presentation outlines the need for a future focus on relevance, individual addressing, and added value through tools like customer relationship management. It provides examples of how to collect profiled data and use that data to create communication strategies and target different customer segments.
Mobilni marketing na primeru Dunajske turistične organizacije
(Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem srečanju za skrbnike portala Slovenia.info.
Digital content interactive clinic: Digital storytelling based on digital and...Slovenian Tourist Board
This document discusses digital storytelling and content strategies for mobile marketing. It provides an overview of how different mobile formats like smartphones and tablets are used for activities like research, transactions, and sharing content on the go. Common travel activities on websites, tablets and smartphones are also outlined. The document emphasizes that content strategies for mobile need to focus on timing, relevance and context based on the user's location to build loyalty and engagement.
Izleti in ture kot doživetja - Dobitnik nagrade Digital ThinkTank za vsebino ...Slovenian Tourist Board
Izleti in ture kot doživetja - Dobitnik nagrade Digital ThinkTank za vsebino (Uroš Črnigoj, Turizem Ljubljana) na 12. Motivacijskem srečanju za skrbnike portala Slovenia.info.
The document discusses the results of a study examining how "digital natives", defined as those aged 35 or younger, engage with and perceive tourism destination websites on mobile. The study found that digital natives have poor brand awareness of destinations from non-mobile optimized sites and react negatively to sites with too much text and lack of visual content. However, mobile optimized sites that are visually appealing, easy to use, and provide location context can increase digital natives' interest in visiting a destination by positively shifting their initial perceptions. Key lessons are that destinations must design for immediate mobile experiences, focus on strong visual content, and ensure easy access to location details.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
Gaining and Keeping Online Customers Today - Nina Kleiner & Petar RimacSlovenian Tourist Board
The document discusses gaining and keeping online customers. It outlines an agenda covering the online travel business today, the online travel planning process, and flywheel digital marketing. Flywheel digital marketing involves using cheaper digital channels like newsletters, social media, and banners across devices to develop a repeat customer base. The goal is connecting with online shoppers at different stages of the travel planning process.
This document discusses LifeClass Hotels & Spa's use of social media for marketing purposes. It outlines their presence and content strategies across platforms like Twitter, Pinterest, Instagram, YouTube and Facebook. The goals of their social media efforts include increasing brand recognition and awareness, driving more bookings, creating word-of-mouth, targeting ads, and maintaining a constant presence for potential guests. It emphasizes using storytelling photos and videos to engage customers and showcase the destination, facilities and local activities. Regular, creative content is key to keeping audiences interested and converting them into customers over time.
The document discusses digital direct marketing and the importance of communicating with relevance. It summarizes the current status of digital marketing versus spam and web tracking. The presentation outlines the need for a future focus on relevance, individual addressing, and added value through tools like customer relationship management. It provides examples of how to collect profiled data and use that data to create communication strategies and target different customer segments.
Mobilni marketing na primeru Dunajske turistične organizacije
(Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem srečanju za skrbnike portala Slovenia.info.
Digital content interactive clinic: Digital storytelling based on digital and...Slovenian Tourist Board
This document discusses digital storytelling and content strategies for mobile marketing. It provides an overview of how different mobile formats like smartphones and tablets are used for activities like research, transactions, and sharing content on the go. Common travel activities on websites, tablets and smartphones are also outlined. The document emphasizes that content strategies for mobile need to focus on timing, relevance and context based on the user's location to build loyalty and engagement.
Izleti in ture kot doživetja - Dobitnik nagrade Digital ThinkTank za vsebino ...Slovenian Tourist Board
Izleti in ture kot doživetja - Dobitnik nagrade Digital ThinkTank za vsebino (Uroš Črnigoj, Turizem Ljubljana) na 12. Motivacijskem srečanju za skrbnike portala Slovenia.info.
2. Dobrodošli
Veseli nas,
da se zopet vidimo.
Bilo je intenzivno
leto,
polno sprememb.
Slovenska turistična
organizacija
SPIRIT Slovenija,
javna agencija
sektor za turizem
3. Aktivnosti v 2013
- Prenova skrbniške
mreže
- Prenova
zemljevidov
- Mobilna prilagoditev
portala (zadnja faza)
- SEM oglaševanje
(začetek)
- Social media
kampanje
- Nova verzija CRS –
TOSC 4
- Pregled vsebin na
portalu (planinske
koče in domovi)
- Tekoče aktivnosti
4. - Do konca septembra preko
3,8 mio obiskovalcev –
BREZ oglaševanja
- Delež na obiskovalca se je
povišal (novi obiskovalci)
- Povprečno trajanje obiska
na spletni strani se je
povečalo za 13 sekund
- Beležimo več ogledov
strani na posamezen obisk
- Začeli smo z iskalnim
marketingom v drugi
polovici septembra
Statistike leta 2013
6. - Imeli smo skoraj 200
skrbnikov v naši bazi, ki
niso bili aktivni
- Do konca avgusta 137
- Prenovljene tipske
pogodbe = enake za vse
- En tip je za kraje
- Drugi tip za posameznike
- Sklenjene so za nedoločen
čas
- Ni potrebno pošiljati
prijavnice vsako leto
Skrbniška mreža
7. Obveznosti naročnika:
− Vsak, se mora predhodno udeležiti brezplačnega usposabljanja na SPIRIT Slovenija,
kjer mu bo dodeljeno osebno uporabniško ime in geslo. (varovanje dostopa!)
− Naročnik bo vsebine na STIP pregledoval in dopolnjeval redno, najmanj enkrat na 3
mesece.
- Naročnik bo za vse zapise na portalu, ki jih ima v vsebinskem skrbništvu, priskrbel
minimalne potrebne vsebine (popolni kontakti, kratek opis, vsaj 1 fotografija v tekstu in
ena v glavi, povezava na zemljevid, vnos predloga ključnih besed).
− Naročnik bo zapise na portalu, ki jih ima v vsebinskem skrbništvu objavil v slovenskem
in vsaj še v angleškem jeziku (angleški). Zahteva za vnos zapisa v tujem jeziku ne velja
za vsebine strogo lokalnega pomena (lokalne prireditve, namenjene lokalnemu
prebivalstvu).
− Naročnik se obvezuje, da bo SPIRIT Slovenija sporočil vse kadrovske spremembe v
svoji organizaciji, v kolikor te vključujejo osebe, ki so v delale s STIP, da jim SPIRIT
Slovenija lahko ustrezno ukine dostop do STIP. Prav tako se naročnik obveže, da bo
pravočasno javil vse spremembe, vezane na status organizacije (npr. sprememba
imena, kontaktnih podatkov organizacije ipd).
Skrbniška mreža
8. Izguba statusa:
− Če SPIRIT Slovenija ugotovi, da zapise na portalu ureja oseba, ki se predhodno ni
udeležila obveznega usposabljanja in ni pridobila svojega gesla, temveč dela v
urejevalniku z geslom druge osebe.
− Če SPIRIT Slovenija ugotovi, da si osebe, ki delajo za naročnika med seboj posredujejo
svoja uporabniška imena in gesla. Osebno uporabniško ime in geslo sta varovana
podatka in vsak uporabnik mora jamčiti, da ju bo skrbno varoval in ju ne bo posredoval
nobeni tretji osebi.
− … V kolikor naročnik tovrstne prevode pridobi, se zavezuje, da bo v primeru prekinitve
skrbništva (manj kot 6 mesecev od prejetja prevodov) ali v primeru neizvajanja aktivnosti
(tj. vnosov prevodov na Slovenia.info najkasneje v roku 30 dni od prejetja prevodov)
SPIRIT Slovenija povrnil celotni strošek v višini, ki ga je ta imel s prevodi. …
− V kolikor naročnik SPIRIT Slovenija ob zamenjavi ne posreduje informacije o novi
kontaktni osebi.
− V kolikor naročnik SPIRIT Slovenija ob spremembi ne posreduje kontaktnih podatkov in
ostalih spremenjenih podatkov o skrbniku.
Skrbniška mreža
9. - Naziv
- Slika v
glavi
- Kontakt
- Opis
- Slika v
tekstu
- Zemljevid
- Ključne
besede
- Objava v
angleškem
jeziku
„Minimalen“ zapis
10. − Sistemska rešitev, ki
preverja kakovost
zapisa
− Minimalen zapis
potreben
− Postopoma bo
uvedeno za vse
kategorije
− Plan naredimo v
oktobru, glede na
obisk kategorije
Kontrolnik
12. • Na ravni kategorije je
vidno, v kolikšni meri
zapis ustreza in tudi,
kako dolgo ni bil
odprt/spremenjen
(barva zapisa)
• Zapis je ustrezen, v
kolikor dosega
minimalno 70 %
Kategorija
14. Nova različica CRS
- TOSC 4
- Testno na
dveh
avstrijskih
destinacijah
(Sölden, Ötztal)
- Dogovor z
dvema
destinacijama
v Sloveniji
- Na
Slovenia.info
predvidoma v
2014