The document discusses the results of a study examining how "digital natives", defined as those aged 35 or younger, engage with and perceive tourism destination websites on mobile. The study found that digital natives have poor brand awareness of destinations from non-mobile optimized sites and react negatively to sites with too much text and lack of visual content. However, mobile optimized sites that are visually appealing, easy to use, and provide location context can increase digital natives' interest in visiting a destination by positively shifting their initial perceptions. Key lessons are that destinations must design for immediate mobile experiences, focus on strong visual content, and ensure easy access to location details.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
Gaining and Keeping Online Customers Today - Nina Kleiner & Petar RimacSlovenian Tourist Board
The document discusses gaining and keeping online customers. It outlines an agenda covering the online travel business today, the online travel planning process, and flywheel digital marketing. Flywheel digital marketing involves using cheaper digital channels like newsletters, social media, and banners across devices to develop a repeat customer base. The goal is connecting with online shoppers at different stages of the travel planning process.
This document discusses LifeClass Hotels & Spa's use of social media for marketing purposes. It outlines their presence and content strategies across platforms like Twitter, Pinterest, Instagram, YouTube and Facebook. The goals of their social media efforts include increasing brand recognition and awareness, driving more bookings, creating word-of-mouth, targeting ads, and maintaining a constant presence for potential guests. It emphasizes using storytelling photos and videos to engage customers and showcase the destination, facilities and local activities. Regular, creative content is key to keeping audiences interested and converting them into customers over time.
The document discusses digital direct marketing and the importance of communicating with relevance. It summarizes the current status of digital marketing versus spam and web tracking. The presentation outlines the need for a future focus on relevance, individual addressing, and added value through tools like customer relationship management. It provides examples of how to collect profiled data and use that data to create communication strategies and target different customer segments.
Mobilni marketing na primeru Dunajske turistične organizacije
(Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem srečanju za skrbnike portala Slovenia.info.
Digital content interactive clinic: Digital storytelling based on digital and...Slovenian Tourist Board
This document discusses digital storytelling and content strategies for mobile marketing. It provides an overview of how different mobile formats like smartphones and tablets are used for activities like research, transactions, and sharing content on the go. Common travel activities on websites, tablets and smartphones are also outlined. The document emphasizes that content strategies for mobile need to focus on timing, relevance and context based on the user's location to build loyalty and engagement.
Izleti in ture kot doživetja - Dobitnik nagrade Digital ThinkTank za vsebino ...Slovenian Tourist Board
Izleti in ture kot doživetja - Dobitnik nagrade Digital ThinkTank za vsebino (Uroš Črnigoj, Turizem Ljubljana) na 12. Motivacijskem srečanju za skrbnike portala Slovenia.info.
The document discusses the results of a study examining how "digital natives", defined as those aged 35 or younger, engage with and perceive tourism destination websites on mobile. The study found that digital natives have poor brand awareness of destinations from non-mobile optimized sites and react negatively to sites with too much text and lack of visual content. However, mobile optimized sites that are visually appealing, easy to use, and provide location context can increase digital natives' interest in visiting a destination by positively shifting their initial perceptions. Key lessons are that destinations must design for immediate mobile experiences, focus on strong visual content, and ensure easy access to location details.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
Gaining and Keeping Online Customers Today - Nina Kleiner & Petar RimacSlovenian Tourist Board
The document discusses gaining and keeping online customers. It outlines an agenda covering the online travel business today, the online travel planning process, and flywheel digital marketing. Flywheel digital marketing involves using cheaper digital channels like newsletters, social media, and banners across devices to develop a repeat customer base. The goal is connecting with online shoppers at different stages of the travel planning process.
This document discusses LifeClass Hotels & Spa's use of social media for marketing purposes. It outlines their presence and content strategies across platforms like Twitter, Pinterest, Instagram, YouTube and Facebook. The goals of their social media efforts include increasing brand recognition and awareness, driving more bookings, creating word-of-mouth, targeting ads, and maintaining a constant presence for potential guests. It emphasizes using storytelling photos and videos to engage customers and showcase the destination, facilities and local activities. Regular, creative content is key to keeping audiences interested and converting them into customers over time.
The document discusses digital direct marketing and the importance of communicating with relevance. It summarizes the current status of digital marketing versus spam and web tracking. The presentation outlines the need for a future focus on relevance, individual addressing, and added value through tools like customer relationship management. It provides examples of how to collect profiled data and use that data to create communication strategies and target different customer segments.
Mobilni marketing na primeru Dunajske turistične organizacije
(Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem srečanju za skrbnike portala Slovenia.info.
Digital content interactive clinic: Digital storytelling based on digital and...Slovenian Tourist Board
This document discusses digital storytelling and content strategies for mobile marketing. It provides an overview of how different mobile formats like smartphones and tablets are used for activities like research, transactions, and sharing content on the go. Common travel activities on websites, tablets and smartphones are also outlined. The document emphasizes that content strategies for mobile need to focus on timing, relevance and context based on the user's location to build loyalty and engagement.
Izleti in ture kot doživetja - Dobitnik nagrade Digital ThinkTank za vsebino ...Slovenian Tourist Board
Izleti in ture kot doživetja - Dobitnik nagrade Digital ThinkTank za vsebino (Uroš Črnigoj, Turizem Ljubljana) na 12. Motivacijskem srečanju za skrbnike portala Slovenia.info.
1. Strategija razvoja prometa v RS Kako narediti slovenske turistične destinacije prometno bolj dostopne?
Republika Slovenija
Ministrstvo za infrastrukturo
mag. Matjaž Vrčko
2. VSEBINA
1.Namen
2.Dosedanje delo
3.Izvajalci
4.Glavne usmeritve
1.Zastopanost turizma v Strategiji
2.Nadaljnje delo
3. NAMEN
•Opredeliti celovit razvoj prometne infrastrukture do leta 2030 (in dalje, če bo to potrebno zaradi celovitosti naloge)
•Zagotoviti redno in enakomerno financiranje prometne infrastrukture
•Podlaga za črpanje EU sredstev v NFP: 2014 – 2020 (kar področje del širi, glede na prvotni namen: poleg infrastrukture še vsaj na JPP, ITS (TA), logistika, …)
4. Dosedanje delo (1)
•Začetek v letu 2012 – sklep Vlade RS ob obravnavi informacije glede sprejema uredb TEN-T in IPE
•Nadaljevanje v letu 2013 z imenovanjem delovne skupine – sklep ministra – 26. april 2013:
–Priprava oz. dopolnitev izhodišč za nacionalni program (nacionalna in EU zakonodaja, prostorski razvoj RS, …), predvsem pomembno:
–Resolucija o prometni politiki RS
–Strategija prostorskega razvoja RS
–Nova TEN-T uredba
–IPE uredba
–Analiza dosedanjih prometnih tokov
–SWOT analiza
–Oblikovanje vizije, ciljev, ukrepov in pokazateljev – dopolnjevanje po vsaki izvedeni fazi
–Izbor izvajalca za CPVO
–Izbor izvajalca za ustrezen prometni model
5. Dosedanje delo (2)
•2014:
–Prometni model:
•Analiza „0“ alternative – „do nothing“
•Oblikovanje in analiza 4 možnih alternativ razvoja prometa in prometne infrastrukture
•Določitev optimalne alternative razvoja prometa in prometne infrastrukture
•Opredelitev specifičnih ciljev in ukrepov (strateška raven)
–Celovita presoja vplivov na okolje (CPVO):
•Določitev obsega CPVO (scoping report)
•Izdelan je osnutek okoljskega poročila za CPVO
•Pregledan in usklajen s strani MOP (MKO)
–Ekonomska analiza
•Izdelan je osnutek ekonomske analize
7. GLAVNE USMERITVE
•JAVNI POTNIŠKI PROMET
•RAZVOJ ŽELEZNIŠKE INFRASTRUKTURE
•OSNOVA: realne potrebe
8. Turizem in operativni cilji Strategije
•Odprava zastojev na mejah
•Izboljšanje državne in regionalne povezanosti znotraj Slovenije (severovzhod, jugovzhod, osrednja Slovenija, severozahod, Goriška, Koroška, Primorska, dostopnost znotraj regij) – obravnavana so prometno gravitacijska območja
• spodbujanje okolju prijaznejših načinov transporta – železniški promet in JPP
9. Zastopanost turizma v Strategiji
Za to področje ni posebnega poglavja v strategiji, je pa zastopano posredno, npr:
•Turizem je upoštevan med izhodišči za napoved prometa
•Pri pomenu letalskega prometa
•Pri opredelitvi pomena kolesarskega prometa na dolge razdalje
•Izboljšanju čezmejnih povezav
•Dostopnosti regij – prometno gravitacijska območja
•Izboljšanju javnega potniškega prometa
•……
10. UKREPI / CILJI
•Ukrepi so na področju:
–Cest
–Železnic
–Letalstva
–Pomorstva
–Javnega potniškega prometa (urbani promet)
•Tabela s prikazom kateri s katerimi ukrepi dosegamo posamezne cilje
11. PRIMER
Ro.9
povezava Koroške z avtocestnim sistemom
Posamezna področja Slovenije so slabše povezana na regijska središča oz. je dostopnost zaradi nižjih potovalnih hitrosti otežena. Potrebno je zagotoviti primeren standard dostopnost tako do središč regionalnega pomena kot do jedrnih središč in jedrnega oz. celovitega prometnega omrežja. Ukrep predvideva pripravo projekta, ki upošteva dejanske potrebe prometnega sistema. Predvideno je, da se v največji možni meri uporabi in rekonstruira oz. nadgradi obstoječa prometna infrastruktura. Gre predvsem za posege na obstoječi prometni infrastrukturi, le v posameznih primerih oz. lokacijah, kjer ustreznega standarda ni možno zagotoviti na obstoječi infrastrukturi se preuči možnosti priprave projekta izven obstoječe prometne infrastrukture.
UKREP
1. Izboljšanje prometnih povezav in uskladitev s sosednjimi državami
2. Izboljšanje državne in regionalne povezanosti znotraj Slovenije
3. Izboljšanje dostopnosti potnikov do glavnih mestnih aglomeracij in znotraj njih
4. Izboljšanje organizacijske in operativne strukture prometnega sistema za zagotovitev učinkovitosti in trajnosti sistema
UKREP
UKREP/CILJ
Ro.9
povezava Koroške z avtocestnim sistemom
1
1
Konkreten projekt prispeva k medregionalni povezanost Koroške z drugimi regijami in regionalni središči ter notranji povezanosti koroške z njenimi pomembnimi središči
12. NADALJNJE DELO
•Presečni datumi priprave Nacionalnega programa:
–September 2014 – mnenje MKO(MOP) ter začetek javne predstavitve, mednarodna predstavitev in razgovori s sosednjimi državami
–Oktober 2014 – končno poročilo CPVO in potrditev s strani ministra MKO
–December – sprejem na VRS – STRATEGIJA– zagotovitev predhodnih pogojenosti
–December 2014/Januar – Strategija/Resolucija – operativni del (predlogi projektov, prioritete, financiranje, plan izvajanja, …)
–1/2015 - oblikovanje zakonodajnega predloga in vložitev v vladno proceduro (sprejem v DZ)